📌 Core Information
🔹 Job Title: Marketing Lead, Europe
🔹 Company: Gemini
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market plans for key product launches in Europe
- Collaborating with cross-functional teams to align marketing plans with leadership objectives
- Creating and measuring creative campaigns to drive user acquisition and engagement
- Analyzing customer behavior and segmentation to inform marketing strategies
ASSUMPTION: This role requires a strong understanding of the European crypto industry and customer behavior to create effective marketing strategies.
📋 Key Responsibilities
✅ Develop and execute go-to-market plans for key product launches in Europe, including positioning, messaging, and campaign launch
✅ Collaborate with European leadership team and global cross-functional partners to develop marketing plans that align with leadership objectives and key KPIs, including user growth
✅ Work with the growth team on creative to drive exponential growth across web and mobile user acquisition funnels, and track and measure performance
✅ Work with cross-functional partners, including social media, customer support, and product teams, to develop a deep understanding of the customer experience in Europe and use those insights to drive change that helps grow faster
✅ Drive customer engagement through improved messaging and user experiences
ASSUMPTION: This role requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in a variety of marketing roles across growth, product marketing, and brand
Required Skills:
- Deep understanding of the crypto industry in Europe, including current trends and price movements
- Experience developing creative with a strong eye for copy, design, and brand storytelling
- Ability to establish strategic priorities, create project plans, and stay organized
- Strong understanding of customer behavior and segmentation
Preferred Skills:
- Experience working with remote teams
- Fluency in additional European languages
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software is likely required for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on industry standards for a Marketing Lead role in London with 8+ years of experience)
Benefits:
- Competitive compensation
- Long-term incentive in the form of a new hire equity grant
- Up to 28 paid holidays (in addition to public/bank holidays)
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and professional development
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically cryptocurrency exchange and custodian
Company Size: 501-1,000 employees (as of 2025)
Founded: 2015
Company Description:
- Gemini is a global crypto and Web3 platform founded by Tyler and Cameron Winklevoss in 2014
- Offers a wide range of crypto products and services for individuals and institutions in over 70 countries
- Mission is to unlock the next era of financial, creative, and personal freedom
Company Specialties:
- Cryptocurrency exchange
- Crypto custodian services
- Staking and yield-generating products
Company Website: gemini.com
ASSUMPTION: Gemini is a well-established company in the crypto industry, with a strong focus on regulatory compliance and customer protection.
📊 Role Analysis
Career Level: Mid to Senior level marketing role
Reporting Structure: Reports directly to the European leadership team and collaborates with global cross-functional partners
Work Arrangement: Remote OK, with flexibility for remote work
Growth Opportunities:
- Potential to grow into a regional or global marketing leadership role
- Opportunities to work on high-impact projects and drive growth in the European market
- Chance to learn and develop skills in the fast-growing crypto industry
ASSUMPTION: This role offers significant growth potential for the right candidate, as Gemini continues to expand its European presence.
🌍 Location & Work Environment
Office Type: Remote-friendly, with an office in London
Office Location(s): London, England
Geographic Context:
- London is a major global financial hub, with a thriving tech and startup scene
- Offers a multicultural environment and excellent connectivity to other European cities
- Has a vibrant nightlife, arts, and culture scene
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: While the role is remote-friendly, there may be expectations to attend in-person meetings or events in London as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the People Team
- Interview with the hiring manager and/or team members
- Final interview with the European leadership team
Key Assessment Areas:
- Marketing strategy and planning
- Creativity and brand storytelling
- Customer understanding and segmentation
- Cross-functional collaboration and communication
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the European crypto market and Gemini's mission
- Prepare examples of your creative work and data-driven marketing strategies
ATS Keywords: Marketing strategy, product marketing, brand storytelling, customer behavior, cross-functional collaboration, user acquisition, go-to-market plans, European crypto industry
ASSUMPTION: Gemini uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Gemini's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Hire and Develop the Best
- One Team, One Fight
- Do the Right Thing
Work Style:
- Collaborative and cross-functional
- Data-driven and customer-focused
- Adaptable and resilient in a fast-paced environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the European crypto industry?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to launch a marketing campaign?
- How do you approach analyzing customer data to inform marketing strategies?
ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their fit with Gemini's company values and work style.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing crypto industry
- Balancing multiple projects and deadlines while working remotely
- Managing cross-functional teams and stakeholders across different time zones
- Adapting to Gemini's unique company culture and work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the crypto industry and its unique dynamics
- Compared to other marketing roles in the financial services industry, this position offers the opportunity to work in a fast-growing and innovative sector
- Career progression in this role could lead to regional or global marketing leadership positions within Gemini
ASSUMPTION: Candidates should research the crypto industry and Gemini's competitors to better understand the unique aspects of this role.
📝 Sample Projects
- Developing a go-to-market plan for a new crypto product launch in Europe
- Conducting customer segmentation analysis to inform targeted marketing campaigns
- Collaborating with the product team to gather customer feedback and improve user experiences
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on Gemini's current priorities and initiatives.
❓ Key Questions to Ask During Interview
- How does Gemini plan to expand its presence in the European market, and how will this role contribute to that growth?
- Can you describe the team structure and dynamics within the European leadership team?
- How does Gemini support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Gemini approach work-life balance, especially for remote team members?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and understanding of the European crypto industry
- Prepare examples of your creative work and data-driven marketing strategies to showcase during the interview process
- Follow up with the People Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
