Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Synonym

🔹 Location: San Francisco, California, United States, New York, United States, or Remote in the United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and executing demand generation and account-based strategies for Synonym's product offerings
• Creating marketing playbooks and sales enablement materials
• Generating qualified leads and building a strong community around the bioeconomy's thought leaders
• Collaborating closely with the Business Development team and other members of the team

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing, preferably in biotech, SaaS, or clean energy industries. Familiarity with AI tools and account-based marketing strategies is essential.

📋 Key Responsibilities

✅ Define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure

✅ Create content focused on our products, industry, and company, including email, blog posts, whitepapers, LinkedIn, newsletters, and videos

✅ Conduct market research and segmentation to understand and target ICPs within the Fortune 5000 and startup ecosystems and create strategies to generate qualified leads in these markets

✅ Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel

✅ Plan, execute, manage, and optimize ad campaigns on platforms such as Google Ads and LinkedIn advertising channels to maximize ROI and achieve business goals

✅ Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven decision-making. Strong project management skills and the ability to work collaboratively are crucial for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS, or clean energy industries

Required Skills:

• Proven experience running account-based marketing strategies and campaigns
• Awareness of – and competence with – AI tools used in the full marketing stack, from lead generation to content creation
• Experience creating and executing on successful paid advertising campaigns
• Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences
• Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma

Preferred Skills:

• Experience working in an early-stage, fast-growing startup

ASSUMPTION: Candidates should have a strong foundation in marketing principles and a proven track record of driving results in a fast-paced environment. Experience in the biotech industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $105,000 - $175,000 per year

Benefits:

• Comprehensive medical, dental, and vision coverage
• Daily lunch allowance
• Beautiful office in SoHo (NYC), or coworking space (Boston, SF Bay Area)
• Competitive compensation packages, including equity
• Flexible PTO
• 401(k)
• Team offsites

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is based on industry standards for marketing roles with similar experience levels and locations. The benefits package is competitive and designed to support the well-being and productivity of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology. Synonym is a technology company focused on accelerating production and market adoption of materials and ingredients made with biology.

Company Size: 11-50 employees. As a mid-sized company, Synonym offers a dynamic and collaborative work environment where employees can have a significant impact on the company's success.

Founded: 2021. Synonym was founded in early 2022 and has established itself as the leading player in the bioproduct-related data services and production facilitation sector.

Company Description:

• Synonym builds and scales infrastructure enabling the commercialization and manufacture of bioproducts
• Accelerates the world’s transition to better, more sustainable ways of making the items the world needs
• Works as the strategic biomanufacturing partner for companies building next-generation bioproducts

Company Specialties:

• Biomanufacturing infrastructure
• Bioproduct commercialization
• Data services and production facilitation

Company Website: https://www.synonym.bio/

ASSUMPTION: Synonym is a rapidly growing company with a strong focus on innovation and sustainability. Its mission to accelerate the world’s transition to better, more sustainable ways of making the items the world needs makes it an attractive place to work for individuals passionate about making a positive impact.

📊 Role Analysis

Career Level: Mid-level marketing professional with the potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Chief Business Officer and works closely with other members of the team, including the Business Development team

Work Arrangement: Remote OK, with the option to work from the company's offices in San Francisco, California, or New York, New York

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in biotechnology and biomanufacturing
• Chance to work on high-impact projects that shape the future of biomanufacturing

ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to learn, develop, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Beautiful office in SoHo (NYC) or coworking space (Boston, SF Bay Area)

Office Location(s): San Francisco, California, United States; New York, United States

Geographic Context:

• San Francisco, California: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
• New York, New York: A global hub for finance, media, and technology, offering endless opportunities for networking and professional growth

Work Schedule: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The company's offices are located in two major tech hubs, providing employees with access to a wealth of resources, networking opportunities, and a diverse talent pool. The remote-friendly work environment offers flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Chief Business Officer

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and storytelling
• Data-driven decision-making
• Collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, especially in account-based marketing and demand generation
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the biotech industry and Synonym's mission

ATS Keywords: Marketing strategy, account-based marketing, demand generation, content creation, biotech, biomanufacturing, Synonym

ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Demonstrating a strong understanding of the biotech industry and Synonym's mission will set candidates apart.

🛠️ Tools & Technologies

• Google AdWords
• LinkedIn
• Mailchimp
• Figma
• AI tools for lead generation and content creation

ASSUMPTION: The marketing team uses a mix of marketing automation tools, design software, and AI tools to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Impact

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and making an impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about making a positive impact on the world?
• Do you enjoy working collaboratively with a diverse team?

ASSUMPTION: Synonym values innovation, sustainability, and collaboration. Candidates who are passionate about making an impact, thrive in a fast-paced environment, and enjoy working collaboratively will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Working in a rapidly growing startup environment can be unpredictable and demanding
• The biotech industry is complex and constantly evolving, requiring candidates to stay up-to-date with the latest trends and developments
• Balancing multiple responsibilities and priorities may be challenging at times
• Some travel may be required for industry events and conferences

ASSUMPTION: While the role presents unique challenges, it also offers the opportunity to work on high-impact projects, learn from industry experts, and make a significant contribution to the company's success.

📈 Similar Roles Comparison

• Marketing Manager - Biotech: Focuses on marketing biotech products and services to healthcare professionals and patients
• Marketing Specialist - Clean Energy: Responsible for promoting clean energy products and services to businesses and consumers
• Marketing Director - SaaS: Oversees marketing efforts for software as a service (SaaS) products, with a focus on driving customer acquisition and retention

ASSUMPTION: While these roles share some similarities with the Marketing Lead position at Synonym, they differ in their focus, target audience, and the specific marketing strategies required to succeed in each industry.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new bioproduct launch
• Creating a series of blog posts and whitepapers on the latest trends in biomanufacturing
• Planning and executing a successful virtual event for biotech industry thought leaders

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Marketing Lead may undertake, from strategic planning and content creation to event management and execution.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the biotech industry today, and how does Synonym plan to address them?
• How does the Marketing Lead role fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does Synonym support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the marketing team's work?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and the company, and provides valuable information about the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, especially in account-based marketing and demand generation
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the biotech industry and Synonym's mission in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.