🔹 Job Title: Marketing Lead
🔹 Company: Re-Leased
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Hybrid (Hybrid/On-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong generalist with a blend of big ideas, creativity, and AI-powered execution. The ideal candidate will be comfortable with ambiguity and fast-changing priorities, and excited about the future of marketing and AI in the industry.
✅ Own content and communications for product go-to-market launches from planning to execution
✅ Lead upper and mid-funnel content that builds brand authority and generates demand
✅ Collaborate cross-functionally with product, demand generation, and events teams on integrated campaigns
✅ Manage lifecycle messaging across email, in-app channels, and customer marketing programs
✅ Develop systems to turn one idea into many by repurposing long-form and campaign content into blogs, videos, social, and more
✅ Launch repeatable workflows for visual content production including templates, product explainers, and short-form video
✅ Build scalable AI marketing workflows using tools like Airops, ChatGPT, Figma, and more
✅ Translate product roadmaps and customer insights into content that resonates and performs
✅ Create communications playbooks for major launches, feature releases, and customer lifecycle moments
ASSUMPTION: The ideal candidate will have a proven track record in managing GTM campaigns and content roadmaps, with strong content creation experience across formats (copy, video, email, social). They should be comfortable with lifecycle, customer comms, or enablement, and excited about the future of marketing and AI in the industry.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, ideally in SaaS
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong understanding of the SaaS industry, with a focus on cloud-based property management software. They should be comfortable working with AI tools and eager to learn and adapt to new technologies.
Salary Range: $80,000 - $120,000 NZD per annum (Based on experience and industry standards for a Marketing Lead role in Auckland)
Benefits:
Working Hours: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in Auckland, New Zealand. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Software Development, specifically Cloud-based Property Management Software
Company Size: 51-200 employees
Founded: 2013 in Auckland, New Zealand
Company Description:
Company Specialties:
Company Website: www.re-leased.com
ASSUMPTION: Re-Leased is a fast-growing global SaaS company with a strong focus on innovation and customer success. The company's culture values people-first approaches, finding ways around obstacles, and aiming high to achieve big goals.
Career Level: Mid-level to senior, with opportunities for growth and leadership as the company expands
Reporting Structure: Reporting directly to the Director of Global Marketing, with potential for team management responsibilities
Work Arrangement: Hybrid, with a balance between remote work and on-site collaboration at the company's Auckland headquarters
Growth Opportunities:
ASSUMPTION: The ideal candidate will be excited about the opportunity to grow their career with a fast-growing global SaaS company and eager to take on new challenges and responsibilities as the company expands.
Office Type: Hybrid, with a mix of remote work and on-site collaboration at the company's Auckland headquarters
Office Location(s): 111 Wellesley Street West, Auckland, 1010, NZ
Geographic Context:
Work Schedule: Flexible, with a focus on results and work-life balance
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and excited about the opportunity to live and work in Auckland, New Zealand.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Lead, SaaS, Cloud-based Property Management Software, AI Marketing, Content Creation, Campaign Management, GTM, Lifecycle Messaging, Marketing Strategy, Stakeholder Management
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to contribute to Re-Leased's mission to level up the real estate industry through AI-powered tools and deep industry experience.
ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies, with a strong focus on AI-powered marketing workflows.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be a strong cultural fit for Re-Leased, with a deep understanding of the company's core values and a commitment to living them out in their daily work.
ASSUMPTION: The ideal candidate will be proactive, resourceful, and resilient, with a strong ability to navigate challenges and adapt to new situations in a fast-paced environment.
ASSUMPTION: The ideal candidate will have a strong understanding of the marketing landscape in the SaaS and real estate technology industries, with a clear vision for how their skills and experiences align with the Marketing Lead role at Re-Leased.
ASSUMPTION: The ideal candidate will have a strong portfolio of relevant marketing projects, with a clear track record of driving results and innovation in the SaaS and real estate technology industries.
ASSUMPTION: The ideal candidate will be curious, proactive, and eager to ask insightful questions that demonstrate their understanding of the role and their fit with Re-Leased's mission and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.