Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Weekday AI

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy aligned with company goals
• Leading and mentoring a high-performing marketing team
• Driving digital marketing campaigns across various channels
• Overseeing brand management and ensuring consistent positioning
• Collaborating with cross-functional teams to align marketing efforts with business goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of integrated marketing to drive impactful initiatives and enable business growth.

📋 Key Responsibilities

✅ Marketing Strategy & Planning: Develop and execute a comprehensive marketing strategy aligned with company goals, incorporating brand positioning, product launches, digital marketing, PR, events, and demand generation.

✅ Team Leadership: Lead and mentor a high-performing marketing team. Foster a culture of ownership, creativity, and results. Set clear KPIs and regularly review team performance and campaign effectiveness.

✅ Brand Management: Own brand messaging, tone of voice, and brand identity across all channels. Ensure consistent positioning across internal and external communications.

✅ Digital & Performance Marketing: Drive digital marketing campaigns across SEO, SEM, paid media, email, social, and content marketing. Optimize for performance, CAC, ROI, and customer engagement metrics.

✅ Product Marketing: Collaborate with product and sales teams to define go-to-market strategies, product positioning, messaging, and competitive differentiation.

✅ Content & Communications: Oversee content strategy including blogs, whitepapers, case studies, and videos. Drive thought leadership and PR initiatives to enhance brand visibility.

✅ Data & Analytics: Use data and insights to continuously improve campaign performance. Track, measure, and report on all marketing metrics including MQLs, conversions, and attribution.

✅ Stakeholder Collaboration: Work closely with leadership, product, sales, and customer success teams to align marketing efforts with business goals.

ASSUMPTION: This role requires a hands-on approach, with the ability to manage multiple campaigns simultaneously and adapt to fast-paced environments.

🎯 Required Qualifications

Education: MBA or Master’s degree in Marketing, Communications, or a related field is preferred but not required.

Experience: 12-18 years of marketing experience, preferably in B2B or high-growth environments.

Required Skills:

• Proven experience in leading multi-disciplinary marketing teams
• Deep understanding of digital channels and performance marketing tactics
• Strong analytical mindset with experience in marketing analytics, tools, and dashboards (Google Analytics, HubSpot, Marketo, etc.)
• Exceptional communication and storytelling skills
• Experience in building brand identity, positioning, and GTM strategies
• Ability to manage budgets, agencies, and multiple campaigns simultaneously
• A hands-on, agile leader who thrives in fast-paced environments

Preferred Skills:

• MBA or Master’s degree in Marketing, Communications, or a related field
• Experience working in tech, SaaS, or startup ecosystems is a plus
• Exposure to international markets and global campaign execution

ASSUMPTION: Candidates with a strong background in B2B marketing, experience in leading teams, and a data-driven approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 30-40 LPA (Based on experience and industry standards for a senior marketing role in Chennai)

Benefits:

• Health insurance and wellness benefits
• Retirement benefits
• Employee stock options (ESOP)
• Flexible work hours and remote work options

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Chennai, considering the required experience and the company's size. Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new company, with opportunities for growth and impact)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• They focus on hand-curating jobs to provide a high-quality candidate experience
• Their mission is to connect talented professionals with exciting opportunities in the tech and startup ecosystem

Company Specialties:

• Recruitment and job curation
• Startup and tech ecosystem connections
• Premium job listings

Company Website: http://jobs.weekday.works

ASSUMPTION: Working at Weekday AI offers an opportunity to be part of a growing startup in the recruitment space, with exposure to various tech and startup companies.

📊 Role Analysis

Career Level: Senior Marketing Role (This role offers an opportunity to lead a marketing team and drive strategic initiatives)

Reporting Structure: Reports directly to the CEO or a senior leadership team member (High visibility and influence on company strategy)

Work Arrangement: On-site, with flexible work arrangements available (Opportunity for hybrid or remote work)

Growth Opportunities:

• Potential to grow into a leadership or executive role as the company expands
• Exposure to various aspects of marketing, enabling skill development and career progression
• Opportunity to work with and learn from experienced professionals in the tech and startup ecosystem

ASSUMPTION: This role offers significant growth potential, as the company is still in its early stages and has room for expansion.

🌍 Location & Work Environment

Office Type: Co-working space or shared office (Opportunity to network with other professionals and startups)

Office Location(s): Chennai, Tamil Nadu, India (Accessible location with numerous amenities and a thriving tech community)

Geographic Context:

• Chennai is the capital city of Tamil Nadu, with a population of over 10 million
• It is a major IT hub and home to numerous tech companies and startups
• The city offers a mix of traditional culture and modern infrastructure, with a cost of living that is relatively affordable compared to other major Indian cities

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available (Opportunity for part-time or remote work)

ASSUMPTION: Working in Chennai offers a unique blend of cultural experiences and professional opportunities, with a lower cost of living compared to other major Indian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Brand management and positioning
• Digital marketing and performance metrics
• Stakeholder collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Showcase your understanding of the role and the company by demonstrating how your skills and experience align with their needs
• Prepare examples of your marketing campaigns, strategies, and results to discuss during the interview
• Research the company and their clients to understand their business and target audience

ATS Keywords: Marketing strategy, team leadership, brand management, digital marketing, performance metrics, stakeholder collaboration, marketing campaigns, marketing analytics, marketing team management

ASSUMPTION: The application process may vary, and it is essential to stay updated with the latest information provided by the company.

🛠️ Tools & Technologies

• Marketing automation tools (HubSpot, Marketo)
• Analytics tools (Google Analytics)
• Social media management tools (Hootsuite, Buffer)
• SEO tools (SEMrush, Ahrefs)
• Project management tools (Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary and should be confirmed with the employer.

👔 Cultural Fit Considerations

Company Values:

• Curated and high-quality job listings
• Connections within the tech and startup ecosystem
• Focus on candidate experience and satisfaction

Work Style:

• Dynamic and agile work environment
• Collaborative and team-oriented culture
• Focus on continuous learning and skill development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with and learning from a diverse range of professionals?
• Do you have a strong sense of ownership and a desire to drive results?

ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will be well-suited to the company's culture and work environment.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing multiple campaigns and priorities simultaneously
• Adapting to the unique needs and preferences of various clients and stakeholders
• Staying up-to-date with the latest marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Marketing in a startup or tech company, with a focus on strategic planning and team leadership
• Compared to other marketing roles, this position offers a higher level of responsibility and influence on company strategy
• Career progression may include moving into a leadership or executive role as the company grows

ASSUMPTION: This role offers a unique opportunity to drive marketing strategy and growth in a fast-paced, dynamic environment, with potential for career advancement as the company expands.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch
• Managing a team to create and implement a successful content marketing campaign
• Conducting market research and analysis to inform brand positioning and messaging
• Collaborating with cross-functional teams to define go-to-market strategies and competitive differentiation

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, and may vary depending on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth and expansion plans?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare examples of your marketing campaigns, strategies, and results to discuss during the interview
• Research the company and their clients to understand their business and target audience
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.