📌 Core Information
🔹 Job Title: Marketing Lead - Firmwide Campaigns
🔹 Company: PA Consulting
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a priority firmwide campaign on AI and Digital Transformation
- Shaping and delivering an integrated campaign strategy and plan
- Managing delivery of a large, complex firmwide campaign
- Working with specialists in PR, thought leadership, digital, and creative design
- Collaborating with senior stakeholders and subject-matter experts
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Shape and deliver an integrated campaign strategy and plan with defined goals and KPIs
✅ Manage delivery of a large, complex firmwide campaign that integrates events, content, and earned, owned, and paid media promotion
✅ Understand the themes shaping the global agenda for consulting clients and work with subject-matter experts and senior stakeholders to create compelling insights
✅ Ensure that all marketing activities promote and develop the PA brand, proactively acting as an ambassador for PA’s purpose and brand
✅ Maintain accurate and timely budgeting and KPI reporting at sector, geographic, and global marketing levels
✅ Capture and track client contact information and grow the contact database. Build and deliver specific account activity and issue-led programmes
✅ Participate and lead wider marketing initiatives as required and from time to time
ASSUMPTION: This role involves a mix of strategic planning and hands-on delivery, requiring strong organizational skills and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years’ experience in B2B marketing, preferably in professional services
Required Skills:
- Proven ability to work with senior stakeholders in a global, complex environment
- Sound knowledge of, and deep interest in, AI, data, and digital transformation themes
- All-round, generalist marketer equally comfortable with high-level planning of marketing campaigns, as well as hands-on delivery
- Self-starter with ability to manage multiple projects and deadlines
- Team-player able to successfully build strong working relationships across all levels of the business
- Excellent attention to detail and written communication
- Ability to work independently and proactively engage with key stakeholders on progress and objectives
Preferred Skills:
- Experience working on global marketing campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on strategic planning and execution. Experience in professional services is highly desirable.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Marketing Lead role in London)
Benefits:
- Health and lifestyle perks accompanying private healthcare
- 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
- Generous company pension scheme
- Opportunity to get involved with community and charity-based initiatives
- Annual performance-based bonus
- PA share ownership
- Tax-efficient benefits (cycle to work, give as you earn)
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in London. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. PA Consulting works with clients across various sectors, including consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.
Company Size: Medium (1,001-5,000 employees). This size allows for diverse opportunities and a broad range of expertise while maintaining a collaborative and inclusive work environment.
Founded: PA Consulting was founded in 1943, with a rich history of delivering innovative solutions to clients worldwide.
Company Description:
- PA Consulting believes in the power of ingenuity to build a positive human future
- They create opportunity from complexity by combining innovative thinking and breakthrough technologies
- PA Consulting operates globally from offices across the UK, Ireland, US, Nordics, and Netherlands
Company Specialties:
- Business Consulting
- Digital Transformation
- AI and Data Analytics
- Technology Consulting
Company Website: http://www.paconsulting.com
ASSUMPTION: PA Consulting is a well-established company with a strong reputation in the business consulting and services industry. Their global presence and diverse expertise make them an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Experienced Professional. This role is suitable for an experienced marketing manager looking to take on a strategic and leadership role in a complex, global environment.
Reporting Structure: The Marketing Lead reports directly to the Head of Marketing or a similar role, with matrixed reporting lines to relevant functional teams (e.g., PR, thought leadership, digital, and creative design).
Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular collaboration with global teams and stakeholders, which may necessitate occasional travel.
Growth Opportunities:
- Progression to a senior marketing management role or a specialist position within a specific marketing discipline
- Expansion of responsibilities to cover additional campaigns or marketing functions
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both strategic and leadership skills, as well as gain exposure to global marketing initiatives.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 10 Bressenden Place, London, SW1E 5DN, United Kingdom
Geographic Context:
- London is a major global hub for business, finance, and technology, providing ample opportunities for networking and professional development
- The office is located in the West End of London, close to public transportation links and various amenities
- The area is known for its vibrant culture, diverse food scene, and historic landmarks
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for project needs
ASSUMPTION: The London office provides a dynamic and stimulating work environment, with easy access to cultural attractions, entertainment, and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Strategic thinking and campaign planning
- Stakeholder management and communication skills
- Project management and organizational skills
- Cultural fit and alignment with PA Consulting's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of AI, data, and digital transformation themes in your application materials
- Prepare examples of your past campaign successes and the strategies behind them
ATS Keywords: B2B Marketing, Campaign Strategy, Stakeholder Management, AI, Digital Transformation, Project Management, Teamwork, Communication, Brand Management, Market Insight, Client Relationship Management, Budgeting, KPI Reporting
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, campaign planning, stakeholder management, and cultural fit. Demonstrating relevant experience and a strong understanding of the role's requirements will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management software (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Marketing Lead will be expected to have proficiency in relevant marketing tools and technologies, as well as the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Ingenuity: We believe in the power of ingenuity to build a positive human future
- Inclusion: We embrace diversity and foster an inclusive culture where everyone can thrive
- Collaboration: We work together to create opportunity from complexity
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Dynamic and fast-paced, with a focus on delivering results and driving growth
- Innovative and forward-thinking, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- Do you share PA Consulting's commitment to ingenuity and driving positive change through your work?
- Are you comfortable working in a dynamic, global environment with diverse stakeholders and teams?
- Do you thrive in a collaborative, team-oriented work culture, and are you able to balance individual contributions with collective success?
ASSUMPTION: Candidates who align with PA Consulting's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic planning with hands-on delivery and execution
- Navigating a complex, global stakeholder network
- Keeping up with the latest trends and developments in AI, data, and digital transformation
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position offers a unique focus on AI and digital transformation, providing an opportunity to specialize in these growing fields
- PA Consulting's global presence and diverse expertise set it apart from other consulting firms, offering candidates a broader range of opportunities and experiences
- Career progression in this role may follow a path towards senior marketing management or specialized marketing expertise within AI and digital transformation
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with a focus on emerging technologies and global collaboration.
📝 Sample Projects
- Developing and executing a global campaign to promote PA Consulting's AI and data analytics capabilities
- Creating targeted content and thought leadership pieces to showcase PA Consulting's expertise in AI and digital transformation
- Managing a virtual event or webinar series focused on AI and digital transformation trends and best practices
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to work with diverse teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the AI and digital transformation campaign, and what are the key priorities for the first 90 days in this role?
- How does this role collaborate with other marketing teams and stakeholders, and what are the key relationships to build and maintain?
- What are the most pressing challenges facing the marketing function at PA Consulting, and how can this role contribute to addressing them?
- What opportunities are there for growth and development within this role and the broader marketing function at PA Consulting?
- How does PA Consulting support work-life balance, and what resources are available to help manage the demands of this role?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, campaign planning, and stakeholder management
- Prepare examples of your past campaign successes and the strategies behind them, demonstrating your ability to deliver results and drive growth
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
