📌 Core Information
🔹 Job Title: Marketing Lead, France
🔹 Company: Bumble Inc.
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Employee - Regular/Permanent
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in developing and executing integrated marketing strategies for the French market
- Deep understanding of French consumer, dating culture, and media landscape
- Cross-functional collaboration with growth, PR, analytics, research, product marketing, and external agencies
- Proven track record of delivering impactful, consumer-centric campaigns in France
ASSUMPTION: This role requires a high level of cultural understanding and language proficiency in French to effectively engage the local market.
📋 Key Responsibilities
✅ Lead the integrated marketing strategy and brand plan development for France, focusing on consumer understanding and cultural relevance
✅ Manage execution of marketing initiatives, ensuring alignment with global strategy and measuring campaign effectiveness
✅ Collaborate with cross-functional teams to bring Bumble's mission to life through engaging, insight-led activations
✅ Champion France's needs with leadership and cross-functional teams while ensuring alignment with global strategy
✅ Allocate resources effectively across channels and initiatives, ensuring investment is aligned with brand goals and delivering maximum impact
✅ Inspire and lead a Marketing Manager, fostering a culture of collaboration and learning
ASSUMPTION: This role involves a significant amount of stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of marketing experience with a proven track record of delivering impactful, consumer-centric, insight-based campaigns in France
Required Skills:
- Native level in French and fluent in English
- Deep knowledge of the French culture, media, and dating app landscape
- Strategic thinking with strong analytical skills
- Excellent hands-on execution experience running campaigns across various channels
- Experience coaching and developing individual contributors
Preferred Skills:
- Experience working with global brands
- Knowledge of marketing automation tools
ASSUMPTION: Given the nature of the role, candidates with experience in the dating app industry or similar consumer-focused markets may have an advantage.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off policies
- Employee stock options
Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bumble Inc. operates in the software development industry, focusing on dating, friendship, and professional networking apps.
Company Size: Bumble Inc. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bumble was founded in 2014 by Whitney Wolfe Herd, with Badoo, a pioneering dating product, founded in 2006.
Company Description:
- Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva
- The Bumble platform enables people to build healthy and equitable relationships through Kind Connections
- Bumble was one of the first dating apps built with women at the center and connects people across dating, friendship, and professional networking
Company Specialties:
- Dating apps
- Social networking
- Consumer-focused technology
Company Website: https://team.bumble.com/
ASSUMPTION: Bumble Inc. places a strong emphasis on fostering a positive and inclusive work environment, with a focus on empowering women.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic thinking.
Reporting Structure: The Marketing Lead, France, reports to the Marketing Director, Western & Southern Europe, and is responsible for leading a Marketing Manager.
Work Arrangement: This role is on-site, based in London, with regular travel to France expected.
Growth Opportunities:
- Potential to expand the role's scope as Bumble continues to grow in the French market
- Opportunities to work on cross-functional projects and collaborate with global teams
- Possibility to develop leadership skills by mentoring and coaching the Marketing Manager
ASSUMPTION: Given Bumble's focus on growth and innovation, there may be opportunities for the Marketing Lead, France, to contribute to the development of new marketing strategies and campaigns.
🌍 Location & Work Environment
Office Type: Bumble Inc. has an on-site office in London, with a collaborative and dynamic work environment.
Office Location(s): London, UK
Geographic Context:
- London is a major global city with a vibrant tech industry and diverse cultural scene
- The city offers excellent opportunities for networking and professional growth
- London is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule is typically Monday to Friday, with flexibility for the right candidate. Occasional weekend work may be required to support campaign launches or events.
ASSUMPTION: The Marketing Lead, France, may need to adapt their work schedule to accommodate time zone differences when collaborating with the French team or external agencies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Marketing Director, Western & Southern Europe, focusing on strategic thinking and campaign execution
- Final interview with the Senior Leadership Team to discuss long-term vision and alignment with company values
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cultural understanding and language proficiency in French
- Campaign execution and project management skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your experience in the French market and consumer-focused campaigns
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Demonstrate your understanding of Bumble's mission and how your skills and experience align with the company's values
ATS Keywords: Marketing strategy, brand development, campaign execution, consumer insights, cross-functional collaboration, stakeholder management, budget management, team leadership, French language proficiency, English language proficiency
ASSUMPTION: Bumble Inc. places a strong emphasis on cultural fit and may ask behavioral questions to assess your alignment with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Marketing Lead, France, may need to adapt to new tools and technologies as the company continues to grow and evolve.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Humility
- Integrity
- Inclusion
- Creativity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Passionate about Bumble's mission and values
Self-Assessment Questions:
- How do you embody Bumble's core values in your daily work?
- Can you provide an example of a time when you had to adapt your marketing strategy to accommodate cultural differences?
- How do you approach collaboration and stakeholder management in a cross-functional environment?
ASSUMPTION: Bumble Inc. values diversity and inclusion, and candidates from underrepresented backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring alignment with global strategy
- Adapting to cultural differences and consumer preferences in the French market
- Balancing the need for data-driven decision-making with the need for creative, innovative campaigns
- Managing a remote team and collaborating with external agencies
ASSUMPTION: The Marketing Lead, France, may face challenges related to language barriers, time zone differences, and cultural nuances when working with the French team or external agencies.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the French culture and media landscape to develop and execute culturally relevant campaigns
- This role offers the opportunity to work on a global brand with a strong focus on empowering women and fostering healthy relationships
- Compared to other marketing roles, this position offers significant growth potential as Bumble continues to expand in the French market
ASSUMPTION: The Marketing Lead, France, may have opportunities to collaborate with other regional marketing teams and contribute to global marketing strategies.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new Bumble feature in France
- Conducting market research to better understand French consumer preferences and behaviors
- Collaborating with external agencies to create and execute influencer marketing campaigns targeted at the French audience
ASSUMPTION: The Marketing Lead, France, may be involved in projects that require a high level of creativity, innovation, and strategic thinking to drive brand awareness and engagement in the French market.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Bumble in Europe?
- What are the key priorities for the first 90 days in this role?
- How does Bumble support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the French market, and how can this role address them?
- How does Bumble foster a culture of inclusion and diversity in its marketing efforts?
ASSUMPTION: The Marketing Lead, France, should ask questions that demonstrate their understanding of the role, their enthusiasm for the company's mission, and their commitment to driving meaningful results in the French market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in the French market and consumer-focused campaigns
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Demonstrate your understanding of Bumble's mission and how your skills and experience align with the company's values
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
