Marketing Lead, Georgia & Azerbaijan

📌 Core Information

🔹 Job Title: Marketing Lead, Georgia & Azerbaijan

🔹 Company: Wolt

🔹 Location: Baku, Azerbaijan & Tbilisi, Georgia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Georgia and Azerbaijan
• Managing partnerships and executing campaigns with local influencers
• Ensuring alignment with global brand guidelines and business objectives
• Leading a team of marketing managers and supporting their development
• Optimizing growth and efficiency while managing budgets

ASSUMPTION: This role requires a strategic mindset and ability to collaborate with various stakeholders, including local leadership, GMs, global marketing teams, and commercial teams.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for Georgia and Azerbaijan

✅ Managing partnerships and executing campaigns with local influencers

✅ Ensuring alignment with global brand guidelines and business objectives

✅ Leading a team of marketing managers and supporting their development

✅ Optimizing growth and efficiency while managing budgets

✅ Coordinating with local leadership and GMs, global marketing teams, and commercial teams

✅ Identifying and securing new partnerships, while nurturing existing relationships

✅ Designing and executing joint marketing campaigns with partners to increase visibility and drive mutual growth

✅ Overseeing the creation of marketing materials and promotional content tailored for local campaigns

✅ Supporting Campaign Planning teams in city and area expansions

ASSUMPTION: This role may require occasional travel between Baku and Tbilisi, as well as collaboration with global teams based in different time zones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in marketing, with a focus on strategic planning, campaign execution, and team leadership

Required Skills:

• Strategic marketing planning
• Campaign execution and optimization
• Partnership development and management
• Team leadership and development
• Budget management
• Local and global marketing alignment
• Strong communication and collaboration skills
• Fluency in English

Preferred Skills:

• Experience in the food delivery or tech industry
• Fluency in local languages (Azerbaijani and Georgian)
• Experience working with global teams and stakeholders

ASSUMPTION: Candidates with experience in fast-paced, growth-oriented environments will likely find this role particularly appealing.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Lead role in the region, considering experience level and location. Wolt offers competitive compensation packages, including salary, equity, and benefits.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policies
• Employee discounts on Wolt food deliveries
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday-Friday, with some flexibility for occasional city and area expansions or global team collaboration.

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Lead role in the region, considering experience level and location. Actual compensation may vary based on individual qualifications and Wolt's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the software development industry, focusing on local commerce platforms that connect people with food, groceries, and other goods.

Company Size: Wolt has over 10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022, expanding its global presence to over 30 countries.

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
• The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
• Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Food and beverages

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's commitment to diversity and inclusion ensures a welcoming and supportive work environment for employees from all backgrounds.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Regional Director of Growth & Marketing.

Reporting Structure: The Marketing Lead will oversee a team of Marketing Managers/Specialists and collaborate with local leadership, GMs, global marketing teams, and commercial teams.

Work Arrangement: This role is on-site, with a focus on the Baku, Azerbaijan, and Tbilisi, Georgia, locations. Occasional travel between the two cities and collaboration with global teams may be required.

Growth Opportunities:

• Leading a team and supporting their development
• Expanding marketing strategies to new cities and areas
• Collaborating with global teams and stakeholders
• Potential career progression to regional or global marketing roles

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression within Wolt's expanding global organization.

🌍 Location & Work Environment

Office Type: Wolt's offices in Baku and Tbilisi are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): Wolt's offices are located in Baku, Azerbaijan, and Tbilisi, Georgia.

Geographic Context:

• Baku, Azerbaijan: A vibrant city with a rich cultural heritage, offering a mix of modern and historical attractions.
• Tbilisi, Georgia: A historic city known for its unique architecture, rich culture, and delicious cuisine.

Work Schedule: The work schedule is typically Monday-Friday, with some flexibility for occasional city and area expansions or global team collaboration.

ASSUMPTION: Wolt's offices in Baku and Tbilisi provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the regional director and other stakeholders
• Final interview with the regional director and HR
• Job offer and onboarding

Key Assessment Areas:

• Strategic marketing planning
• Campaign execution and optimization
• Partnership development and management
• Team leadership and development
• Budget management
• Local and global marketing alignment
• Communication and collaboration skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and ability to collaborate with various stakeholders.
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
• Demonstrate your understanding of Wolt's business and the local markets in Azerbaijan and Georgia.

ATS Keywords: Marketing strategy, social media marketing, content creation, partnership development, campaign execution, team leadership, brand management, influencer collaboration, growth optimization, budget management, local marketing, commercial strategy, relationship management, promotional content, market analysis, OKR alignment

ASSUMPTION: Wolt's application process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, ensuring they are well-suited to the role and the company's mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Wolt provides its marketing teams with access to industry-standard tools and technologies to support their work and drive success.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Reliability
• Continuous learning
• Impact
• Empowerment

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Results-focused and accountable
• Committed to Wolt's mission and values

Self-Assessment Questions:

• Do you thrive in fast-paced, growth-oriented environments?
• Are you comfortable working with global teams and stakeholders?
• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you committed to Wolt's mission and values, and eager to contribute to the company's continued success?

ASSUMPTION: Wolt's company culture is characterized by collaboration, continuous learning, and a strong commitment to its mission and values. Candidates who share these values and work styles are likely to find success at Wolt.

⚠️ Potential Challenges

• Managing partnerships and campaigns across two distinct markets (Azerbaijan and Georgia)
• Balancing local and global marketing priorities and objectives
• Adapting to Wolt's fast-paced, growth-oriented work environment
• Managing a team and supporting their development in a dynamic and evolving organization

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth, learning, and impact within Wolt's expanding global organization.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strategic mindset and the ability to balance local and global marketing priorities.
• Wolt's focus on local commerce platforms differentiates it from other tech companies, offering unique opportunities for growth and impact.
• Career progression in Wolt may involve expanding marketing strategies to new regions or taking on regional or global marketing roles.

ASSUMPTION: This role offers a unique blend of strategic marketing, team leadership, and cross-cultural collaboration, setting it apart from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign in Baku, Azerbaijan
• Launching a new food category in Tbilisi, Georgia, and driving user adoption through targeted marketing campaigns
• Optimizing marketing spend and improving ROI across both Baku and Tbilisi markets

ASSUMPTION: These sample projects illustrate the strategic, cross-cultural, and data-driven nature of the Marketing Lead role at Wolt.

❓ Key Questions to Ask During Interview

• How does Wolt support the growth and development of its marketing teams?
• What are the key priorities for this role in the first 90 days?
• How does Wolt balance local and global marketing objectives, and how can I contribute to this process?
• What opportunities are there for career progression within Wolt's marketing organization?
• How does Wolt foster a culture of collaboration and continuous learning?

ASSUMPTION: These interview questions are designed to provide insight into Wolt's company culture, marketing strategy, and opportunities for growth and development in the Marketing Lead role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and ability to collaborate with various stakeholders.
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
• Demonstrate your understanding of Wolt's business and the local markets in Azerbaijan and Georgia.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.