Marketing Lead – Insurance (B2B)

📌 Core Information - Job Title: Marketing Lead – Insurance (B2B) - Company: Recrute Action - Location: Markham, Ontario, Canada - Job Type: Full-time, Contract (7 months) - Category: Marketing - Date Posted: July 11, 2025 - Experience Level: 7+ years - Remote Status: Hybrid (2 days on-site per week) 🚀 Job Overview Key aspects of this role include: - Leading B2B and B2C marketing campaigns in the insurance industry - Strategic planning and digital execution with exposure to multiple business units - Managing print production workflows and multi-vendor environments - Exceptional organizational and project management skills required ASSUMPTION: This role requires a strong background in marketing, with a focus on B2B, and experience in the print industry to manage print production workflows effectively. 📋 Key Responsibilities - Act as the primary operational contact for ad-hoc print jobs submitted via the W2P Central storefront - Provide expert advice on print specifications, job routing, and design optimization - Manage job tracking, routing, production, and delivery, ensuring SLA compliance and complete documentation - Handle exceptions, escalations, and reprints, coordinating with engineering and operations teams as needed - Liaise with third-party print service providers to ensure timely delivery and quality standards are met - Support onboarding and training for new client users as the platform “power user” - Monitor platform performance, usage trends, and cost-saving opportunities - Maintain strong relationships across client and internal teams while translating client needs into actionable job requirements - Support regulated client requirements such as inventory tracking, audit trail completion, and document archiving - Participate in service quality reviews, platform updates, and process improvement initiatives ASSUMPTION: This role requires a high level of attention to detail, strong problem-solving skills, and the ability to manage multiple concurrent print jobs and adapt to shifting priorities. 🎯 Required Qualifications - Education: Bachelor’s degree in Business, Marketing, Communications, or a related field preferred - Experience: 7+ years of experience in a marketing, communications, or project management role, with 5+ years in the print industry across digital, litho, and direct mail production - Required Skills: - Strong knowledge of print production workflows and multi-vendor environments - Experience using Web-to-Print platforms (e.g., PrintGizmo, DHCPS W2P, XMPie, WebCRD) - Proficiency with Print MIS and invoicing systems, including SAP - Must have a working knowledge of Microsoft products including Word, PowerPoint, Excel, and Outlook - Exceptional organizational and project management skills - Strong problem-solving and decision-making skills - Strong attention to detail and analytic skills - Strong project coordination and time management skills in fast-paced, ad-hoc environments - Proven ability to manage multiple concurrent print jobs and adapt to shifting priorities - High attention to detail in data, document quality, and brand compliance - Ability to evaluate installations and production quality on-site - Strong customer relationship and stakeholder communication abilities - Strong stakeholder management and teamwork skills - Resourceful, proactive, and solution-oriented mindset - Ability to work in a fast-paced environment and manage a number of competing priorities - Working knowledge of tax compliance for printed communications (an asset) - Physically able to lift up to 50 lbs, walk a campus environment, climb ladders, and assess installation sites - Professional appearance and demeanor appropriate for client-facing engagements ASSUMPTION: Given the hybrid nature of the role, candidates should be comfortable working both independently and collaboratively in a fast-paced environment. 💰 Compensation & Benefits - Salary Range: CAD $50-56 per hour (salaried) or CAD $57-63 per hour (incorporated business rate) - Benefits: Not specified - Working Hours: Full-time position: 37.50 hours per week - Working Arrangement: Hybrid model – 2 days per week on-site, subject to change ASSUMPTION: The salary range provided is based on industry standards for a marketing lead role with the given experience level and location. Benefits may include health insurance, retirement plans, and other standard employee benefits. 📌 Applicant Insights 🔍 Company Context - Industry: Staffing and Recruiting - Company Size: 2-10 employees - Founded: 2009 - Company Description: Recruit Action provides quality recruitment services through support and a personalized approach for both job seekers and businesses. They focus on professional, personalized, and courteous service, with a mission to ensure the success of both their corporate clients and job seekers. - Company Specialties: Recruitment, headhunting, contract mandates, and permanent mandates - Company Website: www.recruteaction.com ASSUMPTION: Recruit Action is a small, specialized recruitment agency with a strong focus on personalized service and quality support for both job seekers and businesses. 📊 Role Analysis - Career Level: Experienced professional - Reporting Structure: This role reports directly to the hiring manager and works closely with multiple business units and client teams - Work Arrangement: Hybrid model with 2 days on-site per week, subject to change - Growth Opportunities: Opportunities for growth may include taking on additional responsibilities, mentoring junior team members, or moving into a more senior role within the organization ASSUMPTION: This role offers opportunities for growth and development within the organization, particularly for candidates who demonstrate strong leadership and mentoring skills. 🌍 Location & Work Environment - Office Type: Hybrid (2 days on-site per week) - Office Location(s): 3 Place Ville-Marie, 4ième étage, Montréal, Québec H3B 2e3, CA - Geographic Context: Markham, Ontario, Canada, is a suburban city located northeast of Toronto, with a population of approximately 330,000 people. It offers a mix of urban and suburban living, with easy access to major highways and public transportation. - Work Schedule: Full-time position: 37.50 hours per week, with flexible hours and the ability to work remotely for 3 days per week ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, with the potential for some flexibility in work hours. 💼 Interview & Application Insights - Typical Process: Not specified - Key Assessment Areas: Marketing and project management skills, print production workflow knowledge, and attention to detail - Application Tips: - Tailor your resume and cover letter to highlight your marketing, project management, and print production workflow experience - Be prepared to discuss your experience with Web-to-Print platforms and Print MIS systems - Showcase your strong organizational and project management skills, as well as your ability to manage multiple concurrent print jobs and adapt to shifting priorities - Demonstrate your strong attention to detail and analytic skills, as well as your ability to evaluate installations and production quality on-site - Be ready to discuss your experience working with stakeholders and managing client relationships - Research Recruit Action and the insurance industry to show your understanding of the role and the company ATS Keywords: Marketing, project management, print production workflows, Web-to-Print platforms, Print MIS systems, stakeholder management, client relationships, attention to detail, analytics, insurance industry ASSUMPTION: The interview process will likely focus on assessing the candidate's marketing and project management skills, as well as their experience with print production workflows and Web-to-Print platforms. Candidates should be prepared to discuss their ability to manage multiple concurrent print jobs and adapt to shifting priorities, as well as their strong attention to detail and analytic skills. 🛠️ Tools & Technologies - Web-to-Print platforms (e.g., PrintGizmo, DHCPS W2P, XMPie, WebCRD) - Print MIS and invoicing systems, including SAP - Microsoft products including Word, PowerPoint, Excel, and Outlook ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned by candidates with relevant experience in marketing, project management, and print production workflows. 👔 Cultural Fit Considerations - Company Values: Not specified - Work Style: Collaborative, fast-paced, and adaptable, with a focus on strong project management and stakeholder communication skills - Self-Assessment Questions: - Do you have strong organizational and project management skills, with the ability to manage multiple concurrent print jobs and adapt to shifting priorities? - Are you comfortable working in a fast-paced, collaborative environment with a focus on strong stakeholder communication? - Do you have a strong attention to detail and analytic skills, with the ability to evaluate installations and production quality on-site? ASSUMPTION: Recruit Action values candidates who are highly organized, adaptable, and able to manage multiple concurrent print jobs and adapt to shifting priorities. They also value strong stakeholder communication skills and a collaborative work style. ⚠️ Potential Challenges - Managing multiple concurrent print jobs and adapting to shifting priorities in a fast-paced environment - Ensuring compliance with service level agreements and complete documentation for all print jobs - Maintaining strong relationships across client and internal teams while translating client needs into actionable job requirements - Supporting regulated client requirements such as inventory tracking, audit trail completion, and document archiving - Working with third-party print service providers to ensure timely delivery and quality standards are met ASSUMPTION: This role presents several challenges, including managing multiple concurrent print jobs and adapting to shifting priorities, ensuring compliance with service level agreements and complete documentation, and supporting regulated client requirements. Candidates should be prepared to manage these challenges effectively. 📈 Similar Roles Comparison - Comparison Point 1: This role differs from other marketing lead roles in that it requires a strong background in print production workflows and experience with Web-to-Print platforms. It also requires a high level of attention to detail and the ability to manage multiple concurrent print jobs and adapt to shifting priorities. - Comparison Point 2: The insurance industry is highly regulated, and this role requires experience working with regulated client requirements such as inventory tracking, audit trail completion, and document archiving. - Comparison Point 3: This role offers opportunities for growth and development within the organization, particularly for candidates who demonstrate strong leadership and mentoring skills. ASSUMPTION: This role is unique in that it requires a strong background in print production workflows and experience with Web-to-Print platforms, as well as a high level of attention to detail and the ability to manage multiple concurrent print jobs and adapt to shifting priorities. It also offers opportunities for growth and development within the organization. 📝 Sample Projects - Managing a large-scale print campaign for a major insurance client, including coordinating with multiple business units and client teams to ensure brand compliance and timely delivery - Optimizing print specifications and job routing to reduce costs and improve turnaround times for a high-volume print client - Developing and implementing a training program for new client users on the W2P Central storefront platform ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates can expect to face in this role, including managing large-scale print campaigns, optimizing print specifications and job routing, and developing and implementing training programs. ❓ Key Questions to Ask During Interview - Can you describe the typical workflow for managing print jobs in this role? - How do you ensure compliance with service level agreements and complete documentation for all print jobs? - What strategies do you use to manage multiple concurrent print jobs and adapt to shifting priorities? - How do you maintain strong relationships across client and internal teams while translating client needs into actionable job requirements? - What opportunities are there for growth and development within the organization for this role? ASSUMPTION: These key questions will help candidates better understand the day-to-day responsibilities and challenges of the role, as well as the opportunities for growth and development within the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your marketing, project management, and print production workflow experience - Be prepared to discuss your experience with Web-to-Print platforms and Print MIS systems - Research Recruit Action and the insurance industry to show your understanding of the role and the company - Follow up with Recruit Action one week after submitting your application to confirm receipt and inquire about next steps ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.