📌 Core Information
🔹 Job Title: Marketing Lead, Khan Academy Kids
🔹 Company: Khan Academy
🔹 Location: San Mateo, CA / Remote friendly (Continental US + Hawaii + Canada Only)
🔹 Job Type: Full-time
🔹 Category: Education, Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing acquisition-focused marketing strategies to support the sales team in expanding partnerships with school districts.
- Creating targeted content and campaigns to engage key audiences effectively, including district administrators, grassroots teachers, and families.
- Driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences.
- Optimizing CAC and running A/B tests to improve marketing effectiveness.
- Collaborating cross-functionally with sales, product, design, and content teams to achieve common goals.
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as a deep understanding of both B2B and B2C acquisition strategies.
📋 Key Responsibilities
✅ Develop and execute acquisition-focused marketing strategies to support the sales team in expanding partnerships with school districts.
✅ Create targeted content, email, and paid media strategies to engage decision-makers and drive paid partnerships.
✅ Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale, and publish high-quality, engaging, and relevant content that addresses teachers’ needs.
✅ Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play.
✅ Develop and execute paid media and organic acquisition strategies to grow the user base of parents and children, leveraging SEO, content marketing, and social media.
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, with a focus on driving user acquisition and supporting sales efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in acquisition marketing, preferably in education technology and mobile apps
Required Skills:
- Proven experience driving user acquisition across both B2B and B2C audiences
- Strong understanding of school district sales cycles and decision-making processes
- Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
- Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
- Ability to balance strategic thinking with hands-on execution
- Passion for education and Khan Academy’s mission to provide free learning resources for all children
Preferred Skills:
- Experience with app store optimization (ASO)
- Fluency in Spanish or another language spoken by a significant portion of Khan Academy's user base
ASSUMPTION: Candidates should have a proven track record in acquisition marketing, with a strong focus on driving user acquisition and supporting sales efforts in the education technology sector.
💰 Compensation & Benefits
Salary Range: $120,800 - $151,000 USD per year
Benefits:
- Competitive salaries
- Ample paid time off as needed
- Generous parental leave
- 401(k) + 4% matching
- Comprehensive insurance, including medical, dental, vision, and life
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is a general guideline, and the actual offer may vary based on internal pay equity and the candidate’s relevant skills, experience, qualifications, and job market data.
📌 Applicant Insights
🔍 Company Context
Industry: Khan Academy is a non-profit organization focused on providing free, world-class education to anyone, anywhere. It operates in the e-learning sector, with a focus on delivering high-quality educational content and resources.
Company Size: Khan Academy India has 11-50 employees, providing a collaborative and agile work environment.
Founded: Khan Academy was founded in 2006 by Sal Khan, with Khan Academy India established in 2017.
Company Description:
- Khan Academy is committed to providing free, world-class education to anyone, anywhere, with a focus on delivering high-quality educational content and resources.
- The organization leverages technology to provide personalized learning experiences, with a mission to transform the educational landscape in India.
- Khan Academy India offers a range of educational resources, including videos, exercises, and assessments, covering various subjects and skill levels.
Company Specialties:
- E-learning platform development
- Curriculum development and content creation
- Teacher training and professional development
- Partnerships with schools, districts, and other educational organizations
Company Website: https://india.khanacademy.org
ASSUMPTION: Khan Academy India is a growing organization with a strong focus on innovation and impact in the education sector.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic mindset and significant experience in acquisition marketing.
Reporting Structure: The Marketing Lead will report directly to the Director of Marketing and work closely with cross-functional teams, including sales, product, design, and content.
Work Arrangement: This role offers a remote-friendly work arrangement, with the option to work from home or in the San Mateo, CA office.
Growth Opportunities:
- Potential to expand the role's scope and impact as Khan Academy India grows and evolves.
- Opportunities to collaborate with and learn from experienced professionals across various teams.
- Possibility to transition into a leadership role within the marketing department or broader organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Khan Academy India's mission and success.
🌍 Location & Work Environment
Office Type: Khan Academy India has a single office location in Gurugram, Haryana, India, with remote work options available for this role.
Office Location(s): Gurugram, Haryana, India
Geographic Context:
- Gurugram is a major city in the Indian state of Haryana, located near the national capital region of Delhi.
- The city offers a mix of urban and suburban environments, with a growing tech industry and a diverse population.
- Gurugram is well-connected by road, rail, and air transportation, making it an attractive location for both local and remote workers.
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work arrangement offers candidates the flexibility to work from home or in the office, with a focus on maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Hands-on execution and project management skills
- Collaboration and communication with cross-functional teams
- Understanding of the education sector and acquisition marketing strategies
- Alignment with Khan Academy's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with acquisition marketing strategies, particularly in the education technology sector.
- Demonstrate your understanding of Khan Academy's mission and values, and how your background and skills align with the organization's goals.
- Prepare questions to ask the interview panel about the role, team, and company to show your interest and engagement.
ATS Keywords: Acquisition Marketing, B2B Marketing, B2C Marketing, App Store Optimization, Paid Media, SEO, Content Marketing, Social Media, Analytical Mindset, Cross-Functional Collaboration, Strategic Thinking, Hands-On Execution, Education Sector Marketing, User Acquisition, Email Marketing, Campaign Development
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, hands-on execution skills, and cultural fit with Khan Academy's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- App store optimization tools (e.g., App Annie, Sensor Tower)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Marketing Lead will be expected to have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Live & breathe learners: Khan Academy is committed to understanding and empathizing with its users, leveraging user insights, research, and experience to build content, products, services, and experiences that users trust and love.
- Take a stand: As a company, Khan Academy has conviction in its aspirational point of view of how education will evolve and is committed to moving towards that point of view while also listening, learning, and evolving in the face of new data.
- Embrace diverse perspectives: Khan Academy seeks out and embraces a diversity of voices, perspectives, and life experiences, leading to stronger, more inclusive teams and better outcomes. As individuals, team members are committed to bringing up tough topics and leaning into different points of view with curiosity, actively listening, learning, and collaborating to gain a shared understanding.
- Work responsibly and sustainably: Khan Academy understands that achieving its audacious mission is a marathon and sets realistic timelines, focusing on delivery that also links to the bigger picture. As a non-profit, Khan Academy is supported by the generosity of donors as well as strategic partners and understands its responsibility to its finite resources, spending every dollar as though it were its own and ensuring the team and company stay healthy and financially sustainable.
- Bring out the joy: Khan Academy is committed to making learning a joyful process, informing what it builds for its users and the culture it co-creates with its teammates, partners, and donors.
- Cultivate learning mindset: Khan Academy believes in the power of growth for learners and for itself, constantly learning and teaching, improving its offerings, itself, and its organization. Khan Academy learns from its mistakes and isn't afraid to fail, choosing not to let past failures or successes stop it from taking future bold action and achieving its goals.
- Deliver wow: Khan Academy insists on high standards and delivers delightful, effective end-to-end experiences that its users can rely on, choosing to focus on fewer things—each of which aligns to its ambitious vision—so it can deliver high-quality experiences that accelerate positive measurable learning with its strategic partners.
Work Style:
- Collaborative and cross-functional, with a focus on working closely with various teams to achieve common goals.
- Data-driven and analytical, with a strong focus on optimizing CAC and running A/B tests to improve marketing effectiveness.
- Strategic and forward-thinking, with a focus on developing and executing acquisition-focused marketing strategies to support the sales team in expanding partnerships with school districts.
- Hands-on and execution-focused, with a willingness to roll up sleeves and get the job done.
Self-Assessment Questions:
- How do your past experiences and skills align with Khan Academy's mission and values, particularly the commitment to live & breathe learners and embrace diverse perspectives?
- How do you approach working collaboratively with cross-functional teams, and how have you demonstrated this skill in previous roles?
- How do you balance strategic thinking with hands-on execution, and can you provide an example of a time when you successfully executed a marketing strategy that drove significant results?
- How do you approach learning from failures and setbacks, and how have you demonstrated a growth mindset in previous roles?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Khan Academy's mission and values, as well as their experience working collaboratively with cross-functional teams and balancing strategic thinking with hands-on execution.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, conferences, or meetings with partners and clients.
- The Marketing Lead will need to manage multiple projects and priorities simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- The role may involve working with tight deadlines and competing priorities, requiring strong time management and project management skills.
- The Marketing Lead will need to stay up-to-date with industry trends and best practices, requiring a commitment to continuous learning and professional development.
ASSUMPTION: The Marketing Lead will need to be proactive, adaptable, and able to manage multiple projects and priorities effectively to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on acquisition strategies for both B2B (school & district leaders) and B2C (teachers, families) audiences, requiring a unique blend of skills and experience.
- Compared to other marketing roles in the education technology sector, this position offers a strong focus on user acquisition and supporting sales efforts, with a clear impact on the organization's growth and success.
- Career paths for this role may include transitioning into a leadership role within the marketing department or broader organization, with opportunities to expand the role's scope and impact as Khan Academy India grows and evolves.
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with a strong focus on user acquisition and supporting sales efforts in the education technology sector.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage district administrators and drive paid partnerships with school districts.
- Creating and optimizing app store listings to maximize discoverability and downloads in the App Store and Google Play, leading to increased user acquisition among families.
- Conducting A/B tests to optimize CAC and improve the effectiveness of paid media campaigns, with a focus on driving user acquisition among teachers and families.
ASSUMPTION: The Marketing Lead will be expected to develop and execute targeted marketing campaigns, optimize app store listings, and run A/B tests to drive user acquisition and support sales efforts in the education technology sector.
❓ Key Questions to Ask During Interview
- How does Khan Academy India measure the success of its marketing efforts, and how can I contribute to improving these metrics?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I ensure a smooth transition into the team?
- How does Khan Academy India collaborate with cross-functional teams, and what are the expectations for this role in terms of working with other departments?
- What are the most significant challenges facing the marketing department, and how can I contribute to addressing these issues?
- How does Khan Academy India approach professional development and growth opportunities for its employees, and what can I expect in terms of career growth and advancement within the organization?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions about the role, team, and company to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on acquisition marketing strategies, particularly in the education technology sector.
- Prepare questions to ask the interview panel about the role, team, and company to show your interest and engagement.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
- If selected for an interview, be prepared to discuss your experience with acquisition marketing strategies, your alignment with Khan Academy's mission and values, and your approach to working collaboratively with cross-functional teams.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
