📌 Core Information
🔹 Job Title: Marketing Lead (m/f/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Munich office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies
- Leading and mentoring the marketing team
- Overseeing multi-channel campaign executions
- Collaborating cross-functionally with business development and technology teams
- Managing marketing budgets and optimizing spend for maximum performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid grasp of digital marketing channels to succeed.
📋 Key Responsibilities
✅ Developing and implementing integrated marketing campaigns across multiple channels
✅ Mentoring and growing the marketing team
✅ Ensuring brand consistency throughout all communications
✅ Collaborating cross-functionally with business development, tech, and product teams
✅ Managing marketing budgets, forecasting ROI, and optimizing spend for maximum performance
✅ Analyzing performance data to maximize ROI
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus)
Experience: 5+ years of marketing experience, including at least 2 years in a leadership or managerial role
Required Skills:
- Proven success in designing and executing effective marketing strategies and campaigns
- Strong grasp of digital marketing channels, marketing technology, and performance analytics
- Excellent communication skills paired with an ability to lead cross-functional projects
- Creative, results-oriented mindset with solid business acumen and a data-driven approach
- Excellent communication skills in both German and English
Preferred Skills:
- Experience in the defence industry
ASSUMPTION: Candidates with experience in the defence industry may have an advantage, but it is not a strict requirement for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and market standards for marketing leadership roles in Berlin)
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a highly innovative, international, and dynamic team
- Room for professional growth and development
- Participation in the company's success
Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on market standards for marketing leadership roles in Berlin, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees (Mid-size)
Founded: 2012
Company Description:
- Project A is one of the leading early-stage tech investors in Europe with offices in Berlin and London
- Supports portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
- Has backed more than 100 startups, including Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi
Company Specialties:
- Internet
- Seed funding
- E-commerce
- Business plan
- Entrepreneurship
- Start-up
- Online marketing
- IT
- Product development
- Human resources
- Business development
- Venture capital
- Business intelligence
- Risikokapital
- Performance marketing
- Frontend
- And investment
Company Website: https://www.project-a.com
ASSUMPTION: Project A's focus on early-stage tech investments and its extensive support platform make it an attractive opportunity for marketing professionals seeking to grow with a dynamic, innovative company.
📊 Role Analysis
Career Level: Mid-level to senior marketing leadership role
Reporting Structure: This role reports directly to the CEO or a senior partner at Project A and oversees the marketing team
Work Arrangement: On-site, with a requirement to work from the Munich office of the portfolio company
Growth Opportunities:
- Potential to grow within the marketing team as the company and portfolio expand
- Opportunity to work with a diverse range of startups and gain exposure to various industries
- Possibility to transition into a C-level marketing role within the portfolio company or at Project A
ASSUMPTION: This role offers significant growth potential, given Project A's focus on early-stage investments and the opportunity to work with a variety of startups.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- Excellent public transportation and numerous cultural attractions
- High quality of life and affordable cost of living compared to other major European cities
Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: Berlin offers a dynamic work environment with a strong tech industry and a high quality of life, making it an attractive location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- On-site or virtual interview with the hiring manager and/or team members to discuss the role and company in more detail
- Case study or presentation to demonstrate strategic thinking and marketing skills
- Final interview with a senior partner or the CEO to discuss long-term fit and career growth
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Communication and collaboration abilities
- Cultural fit and alignment with Project A's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and achievements
- Demonstrate a strong understanding of digital marketing channels and performance analytics
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership abilities
- Research Project A and its portfolio companies to show your enthusiasm for the role and the organization
ATS Keywords: Marketing strategy, digital marketing, content marketing, social media, email marketing, SEO, SEM, performance analytics, team leadership, cross-functional collaboration, budget management, brand positioning, lead generation, customer engagement, data-driven approach, communication skills
ASSUMPTION: Project A's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on marketing expertise and experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role, as they are essential for effective campaign execution and performance analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Entrepreneurship
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you an effective communicator and collaborator, able to work well with diverse teams?
- Do you have a strong work ethic and a results-driven mindset?
- Are you comfortable with change and adaptable to new situations?
ASSUMPTION: Project A values candidates who are innovative, collaborative, and results-driven, with a strong work ethic and the ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a team remotely, with some members based in different locations
- Balancing the demands of multiple portfolio companies and projects
- Adapting to the unique needs and requirements of each startup within the portfolio
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
ASSUMPTION: These challenges are inherent to working in a venture capital firm with a diverse portfolio of startups and require strong leadership, adaptability, and strategic thinking to overcome.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Head of Marketing position within a startup or growth-stage company, but with the added responsibility of working with multiple portfolio companies
- Unlike traditional marketing roles, this position requires a strong understanding of venture capital and the unique needs of early-stage startups
- Career progression may involve transitioning into a C-level marketing role within the portfolio company or at Project A, rather than moving up the ladder within a single organization
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of startups and gain exposure to various industries, but requires a strong understanding of venture capital and the unique needs of early-stage companies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a newly launched startup within the portfolio
- Optimizing the marketing funnel for an existing portfolio company to improve conversion rates and drive growth
- Collaborating with the business development team to identify and pursue strategic partnerships that enhance the portfolio company's brand and market position
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Lead role, highlighting the need for both creative problem-solving and hands-on campaign execution.
❓ Key Questions to Ask During Interview
- How does Project A support its portfolio companies in terms of marketing resources and expertise?
- What are the key priorities for this role in the first 90 days?
- How does Project A foster collaboration and knowledge-sharing among its portfolio companies?
- What opportunities are there for professional growth and development within this role and at Project A?
- How does Project A measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions help assess the company's support structure, the role's priorities, and the organization's approach to professional growth and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.project-a.vc/careers/8041107002?gh_jid=8041107002
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership abilities
- Research Project A and its portfolio companies to show your enthusiasm for the role and the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
