Marketing Lead, Middle East

📌 Core Information

🔹 Job Title: Marketing Lead, Middle East

🔹 Company: Salesforce

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing tailored marketing plans for key industries and top accounts in the Middle East
• Collaborating with sales teams to identify key industries and accounts and align marketing efforts
• Planning and executing key industry events to engage target audiences and generate leads
• Delivering on marketing KPIs and articulating marketing's impact on business goals
• Managing budget and resources to optimize impact for the business

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. It also demands a solid understanding of marketing principles and a strong grasp of the Middle East market.

📋 Key Responsibilities

✅ Collaborate closely with sales teams to identify key industries and accounts and align marketing efforts

✅ Plan and execute key industry events to engage target audiences and generate leads

✅ Develop and implement top accounts strategies and programs to target high-value accounts and drive engagement across the Middle East region

✅ Deliver on marketing KPIs and articulate marketing’s impact on business goals - primarily Marketing Driven Pipeline (MDP) and Marketing Matured ACV (MMA)

✅ Effectively manage budget and resources to optimize impact for the business

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires a balance of creativity and analytical thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of marketing experience, with a focus on industry and ABM marketing

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong communication skills in Arabic and English
• Excellent organizational and project management skills
• Strong situational awareness and tact, with a proactive approach to problem-solving
• Highly driven, with an execution focus, self-directed, and resourceful
• Strong understanding of industry trends

Preferred Skills:

• Experience with Salesforce products and platforms
• Familiarity with the Middle East market and cultural nuances

ASSUMPTION: Given the regional focus of this role, proficiency in Arabic and a deep understanding of the Middle East market are crucial.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing lead role in Dubai, the estimated salary range is AED 350,000 - 450,000 per annum (approximately USD 95,000 - 123,000).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Access to learning and development opportunities

Working Hours: Full-time, with standard business hours (Sunday-Thursday, 9:00 AM - 6:00 PM). However, flexibility is expected based on project needs and time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of Customer Relationship Management (CRM) software, operating in the Software Development industry.

Company Size: With over 10,000 employees, Salesforce is a large enterprise that offers extensive resources and growth opportunities for employees.

Founded: Salesforce was founded in 1999 and has since grown to become a publicly-traded company with a strong global presence.

Company Description:

• Salesforce is the world's leading CRM platform, empowering companies to connect with their customers in a whole new way.
• The company is committed to driving business success and improving the state of the world through its products, people, and culture.
• Salesforce is known for its innovative technology, customer-centric approach, and commitment to diversity, equity, and inclusion.

Company Specialties:

• Enterprise Cloud Computing
• Customer Relationship Management
• AI and Data-Driven Solutions
• Customer 360 Apps

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce's large size and global presence offer numerous opportunities for professional growth and development. The company's strong focus on innovation and customer success makes it an attractive employer in the tech industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing.

Reporting Structure: The Marketing Lead, Middle East will report directly to the Regional Marketing Director for the Middle East region.

Work Arrangement: This role is on-site, with a requirement to be based in Dubai, United Arab Emirates. However, some flexibility for remote work may be available based on project needs and team dynamics.

Growth Opportunities:

• Progression to a regional marketing management role or a global marketing role within Salesforce
• Expansion of responsibilities to include additional markets or product lines
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Given Salesforce's large size and global presence, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Salesforce's Dubai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 415 Mission St, San Francisco, California 94105, US; 1 Market, Staines, Switzerland, CH; 1 Market, Singapore, Singapore 038989, US; 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, JP; Erika-Mann.Straße 63, Munich, 80636, DE; 9 Bishopsgate, London, England EC2N 3, GB; 55 Collins St, Melbourne, VIC 3000, AU; 201 Sussex St, Sydney, NSW 2000, AU; 3 Avenue Octave Greard, Paris, IdF 75007, FR; 111 W Illinois St, Chicago, IL 60654, US; 14902 Preston Rd, Dallas, TX 75254, US; 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US; 5 Wall St, Burlington, MA 01803, US; Via Niccolo Copernico, 38, Milan, Lomb. 20125, IT; Kurfurstendamm 194, Berlin, BE 10707, DE; Paseo de la Castellana, 79, Madrid, Community of Madrid 28046, ES; Derekh Menahem Begin 154, Tel Aviv-Yafo, Tel Aviv 60000, IL

Geographic Context:

• Dubai is a major global hub for business, finance, and tourism, offering a multicultural environment and numerous opportunities for professional growth.
• The United Arab Emirates is a stable and secure country with a strong economy and a strategic location between East and West.
• The Middle East region is a dynamic and diverse market with unique cultural nuances and business practices.

Work Schedule: The work schedule is typically Sunday to Thursday, with flexible hours based on project needs and team dynamics.

ASSUMPTION: The Dubai office provides a modern and collaborative work environment, with ample opportunities for professional growth and development in a dynamic and multicultural setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the regional marketing director

Key Assessment Areas:

• Strategic thinking and planning
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Salesforce values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Middle East market and Salesforce's products and platforms
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Marketing, ABM, Industry, Middle East, Strategy, Events, Pipeline, KPIs, Budget, Salesforce

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with Salesforce. Successful candidates will demonstrate a strong understanding of the Middle East market and Salesforce's products and platforms.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketo or similar marketing automation platform
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: Familiarity with Salesforce's products and platforms is a plus, but not required. Successful candidates will be able to quickly learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you embody Salesforce's values in your daily work?
• Can you describe a time when you had to adapt to a new situation or tool? How did you approach it?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Salesforce's values and a work style that fits well with the company's collaborative and results-driven culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Adapting to a dynamic and fast-paced work environment
• Navigating cultural nuances and business practices in the Middle East region
• Balancing strategic planning with tactical execution

ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Industry Marketing Manager role, but with a specific focus on the Middle East region
• Unlike other marketing roles, this position requires a deep understanding of the Middle East market and its unique cultural nuances
• Career progression in this role could lead to a regional marketing management role or a global marketing role within Salesforce

ASSUMPTION: This role offers a unique opportunity to gain deep expertise in the Middle East market and drive marketing strategy and execution for a leading global technology company.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a key industry in the Middle East
• Planning and executing a high-profile industry event to engage target audiences and generate leads
• Creating and implementing a top accounts strategy for a high-value account in the Middle East region

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the need to balance creativity with data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing strategy for the Middle East region?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Salesforce support the professional growth and development of its marketing employees?
• What are the key challenges and opportunities facing the Middle East market for Salesforce?

ASSUMPTION: These questions are designed to help the candidate understand the role's context, priorities, and growth opportunities, as well as the company's approach to professional development and the Middle East market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research Salesforce's products and platforms, as well as the Middle East market, to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.