📌 Core Information
🔹 Job Title: Marketing Lead, New Games
🔹 Company: Metacore
🔹 Location: Helsinki, Uusimaa, Finland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Relocating to Finland expected, full support provided
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and execution for new games
- Leading and coaching a small team of marketing professionals
- Conducting market research and concept testing for new games
- Managing marketing production, including key art, store assets, and UA creatives
- Collaborating with game teams and internal stakeholders
ASSUMPTION: This role requires a versatile marketing professional with a strong background in product marketing and user acquisition, as well as leadership and management experience.
📋 Key Responsibilities
✅ Lead and coach a small but powerful team of professionals, enabling focus and upholding a culture where high care and high performance go hand in hand
✅ Drive early concept validation together with the team by conducting actionable market research, concept testing, and analysis to identify captivating marketing concepts for new games
✅ Manage the marketing production, producing key art, store assets, UA creatives, and everything required for early test launches, ensuring direction is clear and aligned with game artists
✅ Partner with new game teams to proactively provide all marketing-related support in different stages of the product lifecycle, from early concepting to test launches and beyond
✅ Act as the main point of contact for internal stakeholders, such as the Merge Mansion marketing team, cinematics team, user acquisition, and data team
ASSUMPTION: This role requires strong project management skills and the ability to prioritize multiple demands at once from UA campaigns to product marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in the game industry, with a focus on product marketing and user acquisition
Required Skills:
- Excellent project management skills
- Knowledge of early-stage game development, market research, concept testing, and how a concept is brought to life together with game development
- Leadership and management experience and skills, to successfully lead and motivate the team
- Readiness to work in a changing environment, also driving that change
- Positive attitude and ability to take ownership and move things forward quickly
- Prior experience in managing and cooperating with external partners
Preferred Skills:
- Fluency in Finnish
- Experience working in a hybrid or remote work environment
ASSUMPTION: Candidates with experience in the gaming industry and a strong understanding of product marketing and user acquisition are ideal for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Marketing Lead role in Helsinki)
Benefits:
- Autonomy and accountability with support to foster professional development
- Great opportunities to grow with the company
- Work-life balance and strong emphasis on wellbeing
- Approachable leaders with low ego
- Flexible hybrid workplace where people enjoy working at the office
Working Hours: Full-time, 40 hours per week, with flexible working hours and a mix of office and remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Helsinki, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Metacore is a mobile game company based in Helsinki and Berlin, creating world-class entertainment by building a portfolio of hit games
- The company's first chart-topping game, Merge Mansion, has entertained over 60 million players worldwide, and the team has grown to over 250 people
- Metacore's mission is to entertain hundreds of millions of people for decades, with their games and also through their creative marketing, community, and beyond – while having fun with it
Company Specialties:
Company Website: metacoregames.com
ASSUMPTION: Metacore is a growing game company with a focus on creating high-quality mobile games and fostering a creative and inclusive work environment.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Marketing and has a small team of marketing professionals reporting to them
Work Arrangement: Hybrid, with a mix of office and remote work
Growth Opportunities:
- As Metacore continues to grow, there may be opportunities for the Marketing Lead to take on more responsibilities or move into a more senior role
- The company offers great opportunities to grow with the company and take on new challenges
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of office and remote work
Office Location(s): Porkkalankatu 24, Helsinki, 00180, FI
Geographic Context:
- Helsinki is the capital and largest city of Finland, with a population of over 650,000 people
- The city is known for its vibrant culture, beautiful architecture, and numerous parks and green spaces
- Helsinki is also a major hub for the gaming industry in Europe
Work Schedule: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: Helsinki offers a high quality of life, with a vibrant cultural scene and a strong gaming industry, making it an attractive location for gaming professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing and product management skills
- Leadership and team management skills
- Cultural fit and alignment with Metacore's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the gaming industry and Metacore's mission and values
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Product Marketing, User Acquisition, Market Research, Concept Testing, Project Management, Leadership, Team Management, Collaboration, Gaming Industry, Mobile Games
ASSUMPTION: The application process for this role may involve several interviews, with a focus on assessing the candidate's marketing and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Lead will need to be proficient in using marketing and project management tools to effectively manage their team and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Trust and psychological safety
- Wellbeing
- Autonomy and accountability
Work Style:
- Collaborative and humble
- Enable focus through transparency and ownership
- Aim high and aspire to be the best game company in the world to work for
Self-Assessment Questions:
- How do you embody Metacore's values of trust and psychological safety in your work?
- How do you balance autonomy and accountability in your leadership style?
- How do you foster a collaborative and humble work environment?
ASSUMPTION: Metacore places a strong emphasis on cultural fit and values-driven decision-making, so candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a small team in a fast-paced, changing environment
- Balancing multiple demands from UA campaigns to product marketing
- Driving change and innovation in a growing company
- Relocating to Finland, if necessary
ASSUMPTION: This role may present challenges related to managing a small team in a fast-paced environment, balancing multiple demands, and driving change and innovation.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in other gaming companies, but with a focus on new games and early-stage game development
- In comparison to other gaming companies, Metacore offers a unique focus on entertainment and having fun with the work
- Career paths for this role may include moving into a more senior marketing role or taking on additional responsibilities as the company grows
ASSUMPTION: This role is similar to senior marketing roles in other gaming companies, but with a unique focus on new games and early-stage game development at Metacore.
📝 Sample Projects
- Conducting market research and concept testing for a new, unannounced game
- Managing the marketing production for an early test launch of a new game
- Collaborating with the game team to develop a marketing strategy for a new game
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Metacore's new games?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Metacore support the professional development and growth of its employees?
- What is the company's approach to work-life balance and wellbeing?
- How does Metacore foster a culture of trust and psychological safety?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the HR team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
