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📌 Core Information
🔹 Job Title: Marketing Lead, Philips Ambulatory Monitoring (AM&D) - Philips Extended Wear Holter - ePatch
🔹 Company: Philips
🔹 Location: Cambridge, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: Tue Apr 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of marketing strategies for the Philips Extended Holter – ePatch Solution
- Collaborating with agency partners and cross-functional teams to implement sales enablement initiatives
- Driving demand generation to increase market visibility and customer engagement
- Identifying market needs and emerging trends for growth opportunities
ASSUMPTION: The role requires a strategic thinker capable of handling complex marketing environments within the healthcare sector.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for the Philips AM&D portfolio
✅ Conduct competitive analysis to enhance product positioning
✅ Drive demand generation and strengthen customer relationships
✅ Monitor performance metrics, refining strategies for growth
ASSUMPTION: Responsibilities include both strategic oversight and hands-on implementation to meet organizational goals.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 8+ years in healthcare B2B marketing with a proven track record
Required Skills:
- Healthcare B2B Marketing
- Demand Generation
- Campaign Execution
- Data Analysis
- Exceptional Communication Skills
Preferred Skills:
- Multi-Omni-Channel Strategy
- Organizational Skills
ASSUMPTION: Preferred skills indicate a need for candidates who can manage diverse marketing channels and organize complex projects.
💰 Compensation & Benefits
Salary Range: $114,000 to $185,000 (varies by location)
Benefits:
- Annual Incentive Bonus
- Comprehensive Total Rewards Program
- 401k with up to 7% match
- Stock Purchase Plan
- Education reimbursement
Working Hours: 40 hours per week, with requirement for on-site presence at least 3 days a week.
ASSUMPTION: Compensation reflects industry expectations for a senior marketing role in a large health technology company.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 10,001+ employees
Founded: Not Specified
Company Description:
- Leader in health technology focused on improving health and well-being
- Committed to innovation with a goal of impacting 2.5 billion lives by 2030
- Operates globally with a significant presence in multiple countries
Company Specialties:
- Healthcare
- Medical Devices
- Health Systems
Company Website: https://www.philips.com/a-w/about.html
ASSUMPTION: The company’s specialties and size suggest robust resources and opportunities for career growth within the organization.
📊 Role Analysis
Career Level: Senior management with strategic and team leadership responsibilities
Reporting Structure: Likely reports to upper management within the marketing department
Work Arrangement: Hybrid with on-site work required
Growth Opportunities:
- Advancing within the marketing function to higher leadership roles
- Cross-functional collaboration across diverse healthcare products
- International exposure and experience through global operations
ASSUMPTION: The hybrid work model facilitates collaborative opportunities while maintaining flexibility.
🌍 Location & Work Environment
Office Type: Corporate office setting
Office Location(s): Cambridge, Ontario, Canada
Geographic Context:
- Proximity to Boston’s life sciences hub enhances industry networking
- Access to diverse cultural and educational amenities
- Potential for collaboration with other Philips facilities worldwide
Work Schedule: Standard business hours with some flexibility
ASSUMPTION: The work environment is conducive to innovation and professional growth given Philips' commitment to healthcare advancement.
💼 Interview & Application Insights
Typical Process:
- Initial application screening
- Phone or virtual interview with HR
- Technical and competency-based interviews
Key Assessment Areas:
- Strategic marketing knowledge
- Data analysis and decision-making skills
- Leadership and collaboration abilities
Application Tips:
- Highlight B2B healthcare marketing experience
- Demonstrate strategic thinking through past projects
- Be prepared to discuss multi-channel marketing strategies
ATS Keywords: Marketing Strategy, Demand Generation, Healthcare Marketing, B2B Marketing
ASSUMPTION: Application process aligns with industry standards for roles requiring a strategic leadership approach.
🛠️ Tools & Technologies
- Marketing Automation Software
- Data Analytics Tools
- CRM Systems
ASSUMPTION: Familiarity with industry-standard tools is expected to efficiently execute marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Innovation in healthcare
- Commitment to improving lives
- Focus on customer engagement and satisfaction
Work Style:
- Collaborative with interdisciplinary teams
- Results-driven environment
- Encouragement of proactive and innovative thinking
Self-Assessment Questions:
- Are you comfortable working in a fast-paced environment?
- Do you have a proven track record in strategic marketing?
- Can you effectively lead cross-functional teams?
ASSUMPTION: Philips values candidates who align with their mission of meaningful innovation in health technology.
⚠️ Potential Challenges
- Navigating complex organizational structures
- Balancing innovative strategies with existing business processes
- Meeting diverse customer needs in a global market
- Adapting quickly to technological advancements
ASSUMPTION: Challenges typically associated with large organizations are present, but they are manageable with a strategic approach.
📈 Similar Roles Comparison
- Marketing positions in other leading health technology firms offer similar responsibilities
- Compensation packages may vary based on geographical location
- Opportunities for growth may be more pronounced at Philips due to its global reach
ASSUMPTION: The role compares favorably with similar positions in the industry, highlighting competitive advantages like global exposure.
📝 Sample Projects
- Launching a multi-channel marketing campaign within budget constraints
- Developing a comprehensive market analysis report for strategic planning
- Leading a rebranding project that increased brand awareness
ASSUMPTION: Sample projects reflect common initiatives in high-impact marketing roles, with an emphasis on strategic implementations.
❓ Key Questions to Ask During Interview
- How does this role influence the overall marketing strategy of Philips?
- What are the key performance indicators for success in this position?
- Can you describe the team and collaboration dynamics?
- What are the most significant challenges anticipated in the short term?
- How does Philips support continuous learning and development?
ASSUMPTION: These questions aim to gauge alignment with company goals and the role's strategic impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Attach a resume highlighting relevant B2B marketing experience
- Include a cover letter detailing your strategic marketing achievements
- Prepare for initial HR screening via phone or virtual interview
- Be ready for subsequent technical and leadership interviews
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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