📌 Core Information
🔹 Job Title: Marketing Lead, Poland
🔹 Company: Wolt
🔹 Location: Warsaw, Poland
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for Poland
- Collaboration with regional and global teams for aligned marketing initiatives
- Merchant partnerships and co-marketing campaigns
- Social media campaigns with local influencers
- Content creation and local campaign management
- Team leadership and development
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign execution, and strong leadership skills to drive growth and brand awareness in the Polish market.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for Poland, aligning with global brand guidelines and business objectives
✅ Form and maintain strategic partnerships with merchants, driving co-marketing campaigns and increasing visibility
✅ Plan and execute social media campaigns with local influencers, ensuring brand guidelines are enforced
✅ Oversee the creation of marketing materials and promotional content tailored for local campaigns
✅ Lead a team of marketing managers/specialists, supporting their development and growth
✅ Collaborate with local leadership, GMs, global marketing teams, and commercial teams to align marketing strategies with overall business objectives
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in marketing leadership roles, with a focus on strategic planning, campaign execution, and team management
Required Skills:
- Proven track record in developing and executing successful marketing strategies
- Experience in partnership development and management
- Strong leadership and team management skills
- Excellent communication and presentation skills in English
- Fluency in Polish is a plus
- Strong analytical and project management skills
Preferred Skills:
- Experience in the food delivery or tech industry
- Knowledge of the Polish market and consumer behavior
- Experience working with global brands and marketing teams
ASSUMPTION: Candidates should have a strong background in marketing strategy, partnership development, and team leadership, with a proven track record of driving growth and brand awareness.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Lead role in Warsaw, Poland)
Benefits:
- Health insurance
- Retirement plan contributions
- Employee discounts on Wolt food deliveries
- Flexible working hours and remote work options
Working Hours: Full-time (40 hours/week), with flexibility to work remotely when needed
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Warsaw, Poland, with consideration for the candidate's experience level and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on food and beverage delivery
Company Size: 10,001+ employees (global), with a significant presence in Poland
Founded: 2014, with headquarters in Helsinki, Finland
Company Description:
- Wolt is a tech company that makes it easy to discover and get the best restaurants and shops delivered home and to the office
- Operates in over 500 cities across 30 countries, with a strong presence in Poland
- Joined forces with DoorDash (NASDAQ: DASH) in 2022, expanding its global reach
Company Specialties:
- Food and beverage delivery
- Local commerce platform development
- Merchant and customer acquisition
Company Website: careers.wolt.com/en
ASSUMPTION: Wolt's success in the Polish market is driven by its strong local team, strategic partnerships, and a customer-centric approach to food delivery.
📊 Role Analysis
Career Level: Mid to Senior level marketing role, with potential for growth within the company
Reporting Structure: Reports directly to the Regional Director of Growth & Marketing, with a team of Marketing Managers/Specialists
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Potential to expand the marketing team and take on more responsibilities
- Opportunities to work on global marketing initiatives and collaborate with international teams
- Career progression within Wolt's global organization
ASSUMPTION: This role offers a unique opportunity to drive growth and brand awareness in the Polish market, with potential for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- Warsaw is a major economic hub, with a thriving tech industry and a strong consumer market
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces
Work Schedule: Full-time (40 hours/week), with flexibility to work remotely when needed
ASSUMPTION: Warsaw offers a dynamic and vibrant work environment, with a strong consumer market and a thriving tech industry, making it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the regional director and/or other team members
- Case study or presentation to assess strategic thinking and communication skills
- Final interview with the regional director or another senior leader
Key Assessment Areas:
- Strategic marketing thinking and planning
- Campaign execution and project management skills
- Leadership and team management capabilities
- Communication and presentation skills
- Cultural fit and alignment with Wolt's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, partnership development, and team leadership skills
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Wolt's marketing strategies and be ready to discuss how you would build on or improve them
- Demonstrate your understanding of the Polish market and consumer behavior
ATS Keywords: Marketing Strategy, Partnership Development, Campaign Execution, Team Leadership, Brand Management, Influencer Collaboration, Local Marketing, Poland
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic marketing thinking, campaign execution skills, and leadership capabilities, with a strong emphasis on cultural fit and alignment with Wolt's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will be comfortable using a range of marketing tools and technologies to execute campaigns and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Reliable
- Empowering
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you embody Wolt's customer-centric value in your marketing strategies?
- Can you provide an example of a time when you empowered your team to achieve better results?
- How do you approach collaboration and teamwork in a fast-paced environment?
ASSUMPTION: Wolt values candidates who are customer-focused, reliable, empowering, collaborative, and data-driven, with a strong work ethic and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple priorities and balancing strategic planning with hands-on campaign execution
- Navigating the complex Polish market and consumer behavior
- Building and maintaining strong relationships with merchants and local influencers
- Ensuring alignment with global brand guidelines while tailoring campaigns to the local market
ASSUMPTION: The successful candidate will be able to manage multiple priorities effectively, navigate the complex Polish market, and build strong relationships with key stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director position, but with a stronger focus on strategic planning and partnership development
- Unlike some marketing roles, this position requires a balance of strategic thinking, hands-on campaign execution, and team leadership
- Career progression in this role could lead to senior marketing leadership positions within Wolt's global organization
ASSUMPTION: This role offers a unique blend of strategic marketing, campaign execution, and team leadership responsibilities, with potential for career advancement within the company.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a major restaurant chain to increase brand awareness and drive sales
- Launching a social media campaign with local influencers to promote a new product or service offering
- Creating a local marketing strategy that aligns with global brand guidelines and business objectives, while tailoring campaigns to the Polish market
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and team leadership aspects of the role, requiring strong marketing skills and the ability to manage multiple priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into Wolt's overall marketing strategy for Poland and globally?
- What are the key priorities for the first 90 days in this role?
- How does Wolt support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Polish market, and how can this role address them?
- How does Wolt measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These interview questions focus on understanding the role's strategic importance, the company's support for professional development, and the key challenges and metrics for success in the Polish market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, partnership development, and team leadership skills
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Wolt's marketing strategies and be ready to discuss how you would build on or improve them
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
