📌 Core Information
🔹 Job Title: Marketing Lead – Premium Smartphone
🔹 Company: Samsung Electronics
🔹 Location: Chertsey, Surrey, England, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Strategic and commercial leadership for premium smartphone marketing campaigns
- Cross-functional team management and collaboration with global and regional teams
- Exceptional marketing execution across paid, earned, and owned channels
- Data-driven decision making and robust measurement of marketing performance
- Strong agency management and third-party channel partnerships
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and commercial acumen to drive successful marketing campaigns for Samsung's premium smartphone category.
📋 Key Responsibilities
✅ Implement the strategy and deliver against commercial goals by:
- Aligned to the over-arching MX vision, deliver the Premium smartphone marketing strategy
- Set objectives with clear Key Performance Indicators and return on investment commitments
- Ensure investment allocation maps commercially, seeking incremental funding for pioneering activities
- Handle agencies for content, creative, paid media, partnerships, social and PR
- Deliver a cadence of measurement ensuring flex for ‘never been done before’ activities
✅ Champion smartphone planning and activation via exceptional teamwork by:
- Lead direct team of 4 within the broader Marketing Communications team
- Work collaboratively and cross-functionally across marketing, the broader organization and our partners
- Coordinate the relationships with our colleagues in Korea as well as our European Office
- Deliver quarterly plans with continuous improvements in how to launch with impact, sustain momentum and deliver commercial alignment
- Handle all plans with a cadence of measurement, delivering strategic clarity and understanding of return on investment
- Own and build strong agency relationships, setting a culture of challenge and support
- Translate your excellent understanding of what motivates consumers, as well as your understanding of competitors, retail and digital
ASSUMPTION: This role requires a strong focus on strategic planning, team leadership, and cross-functional collaboration to deliver successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role
Required Skills:
- Strong leadership capabilities
- Excellent multi-tasking skills with experience managing launches across all marketing channels
- Collaborative with the ability to build a network, understand different views, overcome objections, deliver a vision and a plan and then make it happen by working with and through others
- Experience of navigating and delivering in a large, matrixed, multi-national organization
- Brand and consumer-driven with the ability to understand consumer needs and behaviors to generate demand
- Media literate with an understanding of the media landscape and be able to deliver a media strategy
- Data savvy and able to identify and demonstrate insights and measure performance in real-time
- Externally focused with the ability to understand retail, channel and online needs and deliver messages and comms that will generate demand
- Ability to speak in the language of business and not just marketing when communicating. A commerciality is expected as well as quick reactions to be able to adjust plans to align with changing business goals
Preferred Skills:
- Experience in the mobile or technology industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong background in marketing, leadership, and commercial acumen to drive successful marketing campaigns for Samsung's premium smartphone category.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Marketing Lead role in the United Kingdom with 5-10 years of experience)
Benefits:
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
Working Hours: 37.5 hours per week, with flexibility for hybrid working arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in the United Kingdom with 5-10 years of experience. Actual salary may vary based on individual qualifications and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the highly competitive electronics and technology industry, focusing on consumer electronics, mobile devices, and semiconductor products.
Company Size: Samsung Electronics is a large, multinational corporation with over 280,000 employees worldwide. This role is part of the company's mobile experience (MX) division, which focuses on mobile devices and related services.
Founded: Samsung Electronics was founded in 1938 and has since grown into one of the world's leading technology companies.
Company Description:
- Samsung Electronics is a global leader in technology, dedicated to creating innovative products and services for consumers and businesses alike
- The company is committed to driving sustainable growth and creating a positive impact on society through its business operations
- Samsung Electronics fosters a culture of innovation, collaboration, and continuous learning, providing employees with opportunities to grow and develop their careers
Company Specialties:
- Consumer electronics
- Mobile devices and accessories
- Semiconductors and display solutions
- Home appliances and digital media
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established, global technology company with a strong focus on innovation and customer satisfaction. This role offers an opportunity to work in a dynamic and competitive industry, driving marketing campaigns for the company's premium smartphone category.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and commercial acumen. It offers the opportunity to lead a team and drive marketing campaigns for Samsung's premium smartphone category.
Reporting Structure: The Marketing Lead – Premium Smartphone will report directly to the Head of Marketing Communications and work closely with global and regional teams, as well as cross-functional stakeholders within the organization.
Work Arrangement: This role offers a hybrid working arrangement, with 3 days in the office and 2 days working remotely per week.
Growth Opportunities:
- Potential career progression within the marketing communications team or broader organization
- Opportunities to work on high-profile marketing campaigns and gain exposure to senior leadership
- Chance to develop leadership, strategic, and commercial skills in a dynamic and competitive industry
ASSUMPTION: This role offers a unique opportunity to grow and develop within a large, global technology company, driving marketing campaigns for Samsung's premium smartphone category.
🌍 Location & Work Environment
Office Type: Samsung House, 2000 Hillswood Drive, Chertsey, United Kingdom
Office Location(s): Chertsey, Surrey, England, United Kingdom
Geographic Context:
- Chertsey is a town in Surrey, England, located approximately 20 miles southwest of central London
- The area offers a mix of urban and rural environments, with easy access to both the city and the countryside
- Chertsey is well-connected by road and public transportation, with easy access to major motorways and train services
Work Schedule: The standard working week is 37.5 hours, with a hybrid working arrangement of 3 days in the office and 2 days working remotely.
ASSUMPTION: The location of this role offers a convenient and well-connected work environment, with easy access to both urban and rural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and leadership skills
- Commercial acumen and business understanding
- Marketing expertise and campaign management experience
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, leadership, and commercial skills and experiences
- Prepare examples of successful marketing campaigns you have led, demonstrating your ability to drive results and meet commercial goals
- Research Samsung Electronics and the mobile experience (MX) division to showcase your understanding of the company and its products
ATS Keywords: Marketing Lead, Premium Smartphone, Marketing Strategy, Campaign Management, Commercial Acumen, Leadership, Cross-Functional Collaboration, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and commercial skills. Applicants should be prepared to provide examples of their marketing expertise and campaign management experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello, JIRA)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: This role requires proficiency in marketing automation and analytics tools, as well as project management software and social media management platforms. Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People Power is the driving force behind Samsung's success, with a strong focus on employee development and growth
- New Approaches are encouraged, with a commitment to innovation and continuous learning
- Can-Do is the spirit of Samsung, with a focus on overcoming challenges and driving results
Work Style:
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on measuring performance and making data-driven decisions
- Agile and adaptable, with a willingness to pivot and adjust plans as needed
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a proven track record of driving results and overcoming challenges in a dynamic and competitive industry?
ASSUMPTION: Samsung Electronics fosters a culture of innovation, collaboration, and continuous learning, providing employees with opportunities to grow and develop their careers. Applicants should be prepared to demonstrate their fit with the company's values and work style.
⚠️ Potential Challenges
- Managing a team and driving results in a large, matrixed, multi-national organization
- Navigating a competitive and dynamic industry, with a strong focus on innovation and customer satisfaction
- Balancing the demands of global and regional stakeholders, as well as cross-functional teams
- Adapting to a hybrid working arrangement, with a mix of in-office and remote work
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strong focus on leadership, strategic thinking, and commercial acumen to drive successful marketing campaigns for Samsung's premium smartphone category.
📈 Similar Roles Comparison
- This role is unique in its focus on the premium smartphone category within Samsung's mobile experience (MX) division
- Similar roles within the industry may focus on other product categories or have a broader marketing scope
- Career progression in this role may lead to senior marketing leadership positions within Samsung or other technology companies
ASSUMPTION: This role offers a unique opportunity to drive marketing campaigns for Samsung's premium smartphone category, with potential for career progression within the company or the broader technology industry.
📝 Sample Projects
- Developing and executing a marketing strategy for the launch of a new premium smartphone model
- Managing a team to deliver a series of high-profile marketing events, both in-person and virtual
- Collaborating with cross-functional teams to create and execute a comprehensive marketing plan for a new premium smartphone feature
ASSUMPTION: This role offers the opportunity to work on high-profile marketing campaigns and projects, driving results and making a significant impact on Samsung's premium smartphone category.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Samsung's premium smartphone category and how this role fits into that strategy?
- How does this role collaborate with global and regional teams, as well as cross-functional stakeholders within the organization?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving results from day one?
- How does Samsung support the professional development and growth of its employees, particularly in marketing leadership roles?
- What are the key challenges facing the premium smartphone category, and how can this role help address them?
ASSUMPTION: Applicants should be prepared to ask insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to drive results and make a significant impact.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
