📌 Core Information
🔹 Job Title: Marketing Lead, Public Sector
🔹 Company: Hyperscience
🔹 Location: US - All Country - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated demand generation campaigns for the Public Sector team
- Collaborating with sales and other teams to create multi-channel programs targeting government customer segments
- Analyzing campaign performance and optimizing strategies for greater impact
- Managing campaign budgets and forecasting expenses
- Traveling to the DMV area as needed to interlock with the Public Sector team and lead on-the-ground events
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Create and execute the annual integrated campaign and sales play strategy, ensuring alignment with company revenue goals for the public sector (federal, state & local government)
✅ Define campaign objectives, KPIs, and key messages to drive awareness, engagement, and conversion across multiple buyer personas, use cases, and target industry verticals
✅ Develop and manage integrated campaigns across multiple channels, including email marketing, digital advertising, social media, content syndication, SDR outbound, ABM, and webinars and local field events (primarily D.C.)
✅ Monitor and analyze campaign performance metrics (CTR, MQLs, SQLs, conversions, pipeline influence) to measure ROI and inform data-driven decision-making
✅ Collaborate with the Public Sector sales teams and marketing to drive aspirational strategy that captures global demand for our suite of products and services
✅ Manage the relationship between the Public Sector sales teams and marketing and collaborate to drive aspirational strategy that captures global demand for our suite of products and services
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Operations, or a related field
Experience: Proven 7+ years of experience in demand generation marketing driving $50M+ pipeline/yr, with 2-3 years of public sector or global experience in Demand Generation
Required Skills:
- Intermediate experience with Hubspot and Salesforce is required
- Proven track record of driving successful go-to-market strategies, managing integrated campaigns that drive incremental revenue
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Detail-oriented with a focus on maintaining data accuracy and integrity
- Exceptional communication and collaboration skills to work effectively with cross-functional teams
Preferred Skills:
- Experience with ABM tools and strategies
- Familiarity with the public sector landscape and government procurement processes
ASSUMPTION: Candidates with experience in public sector marketing or global demand generation will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $195,000 (USD) per year
Benefits:
Working Hours: Full-time (40 hours/week), with occasional travel to the DMV area
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation will depend on the individual's skills, experience, qualifications, geographical location, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise AI infrastructure software
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Hyperscience is a market leader in hyperautomation and a provider of enterprise AI infrastructure software
- The company unlocks the value of an organization’s back office data and documents through the automation and orchestration of end-to-end processes
- Leading organizations across the globe rely on Hyperscience to drive their hyperautomation initiatives, including American Express, Charles Schwab, HM Revenue and Customs, Mars, Stryker, The United States Social Security Administration, and The United States Veterans Affairs
Company Specialties:
- Artificial Intelligence
- Machine Learning
- Intelligent Automation
- Intelligent Document Processing
- Insurance Automation
- Data Extraction
- Digital Transformation
- Business Process Automation
- Business Process Management
- Financial Process Automation
- Enterprise Solutions
- Robotic Process Automation
- Billing & Payment Solutions
- Smart Document Processing
- Document Capture
- Invoice Processing
- Electronic Data Capture
- Handwritten Text Recognition
- Customer Onboarding
Company Website: http://hyperscience.com
ASSUMPTION: Hyperscience's focus on enterprise AI infrastructure software and hyperautomation makes it an attractive employer for candidates interested in cutting-edge technology and data-driven solutions.
📊 Role Analysis
Career Level: Experienced (7+ years of experience)
Reporting Structure: This role reports directly to the VP of Growth
Work Arrangement: Remote, with occasional travel to the DMV area
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows
- Opportunities to collaborate with cross-functional teams and learn from industry experts
- Chance to contribute to the development of the company's go-to-market strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, as it is a critical function within the company's growth strategy.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to the DMV area
Office Location(s): One World Trade Center, 88th Floor, New York, New York 10007, US; 59 D-r G.M. Dimitrov Blvd, Floor 15, NV Tower, 1756, Sofia, Sofia 1756, BG; Leuschnerdamm 13, Berlin, 10999, DE
Geographic Context:
- The DMV area (Washington D.C., Maryland, and Virginia) is home to numerous government agencies and contractors, making it an ideal location for public sector marketing efforts
- The company's global presence allows for remote work and collaboration with international teams
- The company's headquarters in New York City offers a vibrant and dynamic work environment
Work Schedule: Full-time (40 hours/week), with occasional travel to the DMV area
ASSUMPTION: The remote work arrangement and occasional travel requirements provide flexibility while ensuring the candidate can effectively collaborate with the Public Sector team and lead on-the-ground events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Growth)
- Interview with cross-functional stakeholders (e.g., Sales, Product Marketing, Content)
- Final interview with the CEO or another executive
Key Assessment Areas:
- Strategic thinking and campaign planning
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Understanding of the public sector landscape and government procurement processes
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience, public sector knowledge, and relevant skills
- Prepare examples of successful campaigns you've led and the results you've achieved
- Demonstrate your understanding of Hyperscience's products, services, and market position
ATS Keywords: Demand Generation, Campaign Strategy, Public Sector Marketing, Account-Based Marketing, Email Marketing, Digital Advertising, Social Media, Content Creation, Sales Collaboration, Performance Optimization, Budget Management, Forecasting, Communication, Creativity
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Marketo (or similar ABM tools)
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in demand generation marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach aligning marketing campaigns with company revenue goals?
- Can you describe a time when you successfully optimized a campaign based on performance data?
- How do you ensure effective collaboration with cross-functional teams, particularly with sales?
ASSUMPTION: Hyperscience values candidates who are customer-centric, data-driven, collaborative, and results-oriented, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Balancing quick wins with long-term brand-building initiatives
- Navigating the unique procurement processes and timelines of the public sector
- Occasional travel requirements to the DMV area
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic planning, and effective communication and collaboration with cross-functional teams.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the public sector landscape and government procurement processes
- Compared to other demand generation roles, this position has a greater emphasis on strategic planning and collaboration with sales teams
- Career progression in this role could lead to a leadership position within the marketing department or a broader role in the company's growth strategy
ASSUMPTION: This role offers unique challenges and opportunities compared to similar marketing roles, requiring candidates to possess specific skills and knowledge to succeed.
📝 Sample Projects
- Developing and executing a multi-channel campaign targeting federal, state, and local government agencies to drive awareness and engagement
- Collaborating with sales teams to create personalized ABM strategies for high-value accounts
- Optimizing campaign performance through A/B testing, multivariate testing, and audience segmentation
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the role, providing candidates with a clear understanding of the responsibilities and requirements.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Public Sector team, and how can this role address them?
- How does the company measure the success of its marketing campaigns, and what KPIs are most important?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's growth strategy, the role's impact, and the team's success metrics, showcasing their strategic mindset and commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience, public sector knowledge, and relevant skills
- Prepare examples of successful campaigns you've led and the results you've achieved
- Demonstrate your understanding of Hyperscience's products, services, and market position
- Follow up with the Talent Acquisition team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
