Marketing Lead (Remote)

📌 Core Information

🔹 Job Title: Marketing Lead (Remote)

🔹 Company: Codacy

🔹 Location: Remote (Lisbon, Portugal & London, UK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Portugal & UK based)

🚀 Job Overview

Key aspects of this role include:

• Shaping and executing Codacy's marketing strategy and operations
• Ensuring inbound demand generation to meet sales targets
• Supporting sales, sales development, and channel marketing efforts
• Exhibiting deep knowledge of software marketing and people management
• Balancing short-term goals with long-term company ambitions

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, working closely with sales and customer success departments to drive growth.

📋 Key Responsibilities

✅ Own marketing operations, marketing program management, and field marketing

✅ Generate enough inbound demand to meet sales accepted opportunity targets

✅ Support sales, sales development, and channel marketing in hitting sales pipeline creation targets

✅ Exhibit deep knowledge of software marketing and people management

✅ Balance short-term goals with long-term company ambitions

✅ Stay on top of trends in the software space via conferences, publications, social media, etc.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of marketing experience in a software context, with at least 2 years in content marketing and field marketing

Required Skills:

• Proven experience in software marketing
• Data-driven approach to marketing planning and execution

• Robust understanding of marketing funnels and metrics
• Experience with Hubspot or similar tools
• Experience with Google Analytics, MixPanel, and content optimization tools
• Experience running SEM campaigns and other paid traffic
• Experience with social media marketing
• Experience with account-based marketing

Preferred Skills:

• Experience in the security market
• Experience with lead scoring and nurturing models

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems is likely beneficial for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for a marketing lead role in Lisbon and London)

Benefits:

• Competitive salary
• Comprehensive health insurance
• Generous learning and development budget
• Flexible holidays
• Remote-first work policy

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on market research and industry standards for a marketing lead role in Lisbon and London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Codacy is a developer-first, API-driven platform that provides a curated collection of best-in-class code analysis, security, coverage, and engineering performance tools.
• It integrates seamlessly into existing development workflows, empowering development teams to deliver secure, high-quality software faster.

Company Specialties:

• Software Quality
• Continuous Static Analysis
• Automated Code Review
• Technical Debt Management
• Code Reviews
• Code Quality
• Engineering Performance
• CI/CD
• GitHub, Bitbucket, and GitLab integration

Company Website: https://www.codacy.com

ASSUMPTION: Codacy's focus on software quality and performance indicates a strong emphasis on technical proficiency and attention to detail in its hiring process.

📊 Role Analysis

Career Level: Mid-Senior level marketing role with leadership responsibilities

Reporting Structure: Reports to the VP of Revenue and works closely with sales and customer success departments

Work Arrangement: Remote (Portugal or UK based, with flexible hours)

Growth Opportunities:

• Potential to grow into a more senior marketing role or take on additional responsibilities as the company expands
• Opportunity to shape Codacy's marketing strategy and make a significant impact on the company's growth

ASSUMPTION: Given Codacy's size and growth potential, this role offers strong opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and events)

Office Location(s): Lisbon, Portugal & London, UK

Geographic Context:

• Lisbon, Portugal: Known for its vibrant culture, historic sites, and Mediterranean climate
• London, UK: A global hub for finance, technology, and culture, with a diverse and multicultural population

Work Schedule: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in two vibrant and culturally diverse cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Data-driven decision-making
• Leadership and team management
• Software marketing expertise
• Cultural fit and alignment with Codacy's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in software and content marketing
• Prepare examples of your marketing achievements and how you've driven growth in previous roles
• Demonstrate your understanding of Codacy's platform and its value proposition

ATS Keywords: Marketing Operations, Marketing Program Management, Field Marketing, Content Marketing, Lead Scoring, Hubspot, Google Analytics, MixPanel, SEM Campaigns, Social Media Marketing, Account-based Marketing, Data Driven Approach, Marketing Funnels, Metrics, Software Marketing, People Management

ASSUMPTION: Codacy's hiring process is likely to be competitive, with a strong focus on finding the best fit for their company culture and marketing strategy.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• MixPanel
• Content optimization tools (e.g., SEMrush, Ahrefs, etc.)
• SEM platforms (e.g., Google Ads, LinkedIn Ads, etc.)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook, etc.)

ASSUMPTION: Experience with these tools is likely to be beneficial, but not necessarily a requirement for the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Continuously learning

Work Style:

• Remote-friendly and flexible
• Results-driven and autonomous
• Strong focus on execution and delivery
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in software marketing?
• Can you provide an example of a time when you successfully balanced short-term goals with long-term ambitions for a company?
• How do you approach working remotely and collaborating with a distributed team?

ASSUMPTION: Codacy values candidates who are passionate about software marketing, data-driven, and able to thrive in a remote, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and balancing short-term goals with long-term ambitions
• Working remotely and collaborating with a distributed team
• Keeping up with the latest trends and best practices in software marketing
• Proving oneself in a competitive and fast-paced environment

ASSUMPTION: These challenges are common in fast-growing startups and can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Marketing Manager (Software)
• Senior Marketing Manager (B2B)
• Head of Marketing (SaaS)

ASSUMPTION: These roles share similarities with the Marketing Lead role at Codacy, but may differ in terms of company size, industry focus, and specific responsibilities.

📝 Sample Projects

• Developing and executing a marketing campaign to drive user acquisition and engagement
• Conducting market research and analysis to identify new marketing opportunities
• Managing a team of marketing specialists to deliver on key performance indicators (KPIs)

ASSUMPTION: These sample projects are designed to assess the candidate's marketing expertise, strategic thinking, and leadership skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Codacy's long-term growth strategy?
• What are the key priorities for this role in the first 90 days?
• How does Codacy support the professional development of its marketing team members?
• What is the company's approach to remote work and collaboration?
• How does Codacy measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in software and content marketing
• Prepare examples of your marketing achievements and how you've driven growth in previous roles
• Demonstrate your understanding of Codacy's platform and its value proposition
• Follow up with a polite email one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.