UCB logo

Marketing Lead Rheumatology

UCB
Full-time
On-site
Atlanta, Georgia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Lead Rheumatology

πŸ”Ή Company: UCB

πŸ”Ή Location: Atlanta, Georgia, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing promotional campaigns for rheumatology brands, focusing on rheumatoid arthritis.
  • Navigating the brand through complex reimbursement and pricing landscapes.
  • Identifying barriers and opportunities to unlock brand value.
  • Guiding personal and non-personal promotional efforts for the brand.
  • Collaborating with various internal teams such as Sales, Medical, Insights, Finance, Compliance, Legal, and Regulatory.

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the pharmaceutical industry and its regulatory landscape.

πŸ“‹ Key Responsibilities

βœ… Develop and execute promotional campaigns for rheumatology brands, with a focus on rheumatoid arthritis.

βœ… Navigate the brand through a complex reimbursement and pricing landscape across pharmacy and medical (buy and bill) markets.

βœ… Identify barriers and opportunities to unlock brand value.

βœ… Guide personal and non-personal promotional efforts for the brand.

βœ… Collaborate with various internal teams, including Sales, Medical, Insights, Finance, Compliance, Legal, and Regulatory.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree required, advanced degree (MBA, MD, PharmD, PhD, JD) preferred

Experience: At least 8 years of relevant work experience, including marketing, advertising/communications, strategy, medical, sales, and management.

Required Skills:

  • Proven track record in brand marketing, campaign development, and strategic planning.
  • Deep understanding of the pharmaceutical industry, preferably with experience in marketing or product management of biologics/specialty products.
  • Strong cross-functional collaboration skills, with the ability to influence and drive results across multiple teams.
  • Excellent communication and presentation skills.
  • Strong analytical and problem-solving skills.

Preferred Skills:

  • Experience working with regulatory bodies and navigating complex regulatory environments.
  • Familiarity with the reimbursement landscape for specialty pharmaceuticals.

ASSUMPTION: Given the complexity of the role, candidates with a strong background in pharmaceutical marketing and a proven track record of driving brand success are likely to be the best fit.

πŸ’° Compensation & Benefits

Salary Range: $124,000 - $162,000 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Generous time off and paid holidays.
  • Employee assistance program.
  • Tuition reimbursement and professional development opportunities.

Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary offered may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: UCB is a global biopharmaceutical company, focusing on neurology and immunology. The company is a leader in the development and commercialization of innovative therapies for severe diseases.

Company Size: UCB has around 8,500 employees worldwide, with a significant presence in the United States. As a mid-sized company, UCB offers a collaborative and supportive work environment with opportunities for growth and development.

Founded: UCB was founded in 1928 and is headquartered in Brussels, Belgium, with additional offices in the United States, United Kingdom, and other countries around the world.

Company Description:

  • UCB is inspired by patients and driven by science, with a mission to transform the lives of people living with severe diseases.
  • The company focuses on innovation and pushing the boundaries of what is possible to create value for patients, employees, and the planet.
  • UCB is committed to diversity, equity, and inclusion, fostering a supportive and inclusive work environment for all employees.

Company Specialties:

  • Neurology
  • Immunology
  • Healthcare innovation beyond medicine

Company Website: www.ucb.com

ASSUMPTION: UCB's focus on innovation, patient-centricity, and sustainability makes it an attractive employer for candidates seeking to make a meaningful impact in the pharmaceutical industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to a Rheumatology Brand Lead and collaborating with various internal teams.

Reporting Structure: The Marketing Lead Rheumatology will report to the Rheumatology Brand Lead and work closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, Compliance, Legal, and Regulatory.

Work Arrangement: This role is on-site, with the possibility of remote work as needed. The work arrangement may include occasional travel for meetings, conferences, or other business-related activities.

Growth Opportunities:

  • Advancement to a more senior marketing role within UCB's Immunology Business Unit or other therapeutic areas.
  • Expansion of responsibilities to include additional brands or therapeutic areas.
  • Development of leadership skills through mentorship, training, and project management opportunities.

ASSUMPTION: Given UCB's focus on employee development and growth, there are ample opportunities for career advancement and skill-building within the organization.

🌍 Location & Work Environment

Office Type: UCB's Atlanta office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 1950 Lake Park Drive, Smyrna, Georgia 30080, United States

Geographic Context:

  • Atlanta is a major hub for the biopharmaceutical industry, with a large talent pool and numerous networking opportunities.
  • The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options.
  • Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule is Monday through Friday, with some flexibility for remote work as needed. The work arrangement may include occasional travel for meetings, conferences, or other business-related activities.

ASSUMPTION: UCB's Atlanta office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video screening with a member of the HR team.
  • In-depth behavioral interview with the hiring manager and/or other team members.
  • Final interview with the Rheumatology Brand Lead or another senior leader within the Immunology Business Unit.
  • Background check and offer extension.

Key Assessment Areas:

  • Strategic thinking and problem-solving skills.
  • Cross-functional collaboration and communication skills.
  • Industry knowledge and understanding of the pharmaceutical landscape.
  • Cultural fit and alignment with UCB's values and mission.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your experience with complex reimbursement landscapes and navigating regulatory environments.
  • Research UCB's mission, values, and culture to demonstrate your fit for the organization.

ATS Keywords: Brand Marketing, Campaign Development, Pharmaceutical Marketing, Product Management, Reimbursement Navigation, Sales Collaboration, Medical Collaboration, Compliance, Strategic Planning, Advertising, Communications, Insights, Learning & Development, Finance, Legal, Regulatory

ASSUMPTION: UCB's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Veeva)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity: UCB is inspired by patients and driven by science to transform the lives of people living with severe diseases.
  • Innovation: UCB pushes the boundaries of what is possible to create value for patients, employees, and the planet.
  • Collaboration: UCB fosters a supportive and inclusive work environment where everyone feels valued and has the opportunity to make a meaningful impact.

Work Style:

  • Strategic: UCB values strategic thinking and problem-solving skills to drive brand success.
  • Collaborative: UCB emphasizes cross-functional collaboration and communication to achieve common goals.
  • Patient-focused: UCB prioritizes the needs and perspectives of patients in all aspects of its work.

Self-Assessment Questions:

  • How do you approach navigating complex reimbursement landscapes and regulatory environments?
  • Can you provide an example of a time when you successfully collaborated with multiple internal teams to drive brand success?
  • How do you stay up-to-date with industry trends and insights, and how do you apply this knowledge to your work?

ASSUMPTION: UCB's culture is characterized by innovation, collaboration, and a deep commitment to patient-centricity, making it an attractive employer for candidates seeking to make a meaningful impact in the pharmaceutical industry.

⚠️ Potential Challenges

  • The complex and ever-changing reimbursement landscape for specialty pharmaceuticals can present significant challenges to brand success.
  • Navigating the regulatory environment requires strong knowledge of the pharmaceutical industry and a strategic approach to compliance.
  • The role may require occasional travel for meetings, conferences, or other business-related activities, which can be demanding on personal time.
  • The competitive nature of the pharmaceutical industry can present challenges to brand success and market share.

ASSUMPTION: While these challenges present opportunities for growth and development, they also require a strategic and resilient approach to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Brand Manager or Product Manager within the pharmaceutical industry, with a focus on rheumatology brands.
  • Unlike other roles in the industry, this position requires a deep understanding of the reimbursement landscape and the ability to navigate complex regulatory environments.
  • Career paths for this role may include advancement to a more senior marketing role within UCB's Immunology Business Unit or other therapeutic areas, or transition to a leadership role within the organization.

ASSUMPTION: While this role shares similarities with other marketing roles in the pharmaceutical industry, its unique focus on the reimbursement landscape and regulatory environment sets it apart.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing campaign for a newly launched rheumatology product, including market research, target audience identification, and promotional tactics.
  • Conducting a competitive analysis of rival brands and identifying opportunities to differentiate UCB's product in the market.
  • Collaborating with cross-functional teams to develop and implement a pricing strategy that balances market access, reimbursement, and brand value.

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Lead Rheumatology role, requiring a strong understanding of the pharmaceutical landscape and a commitment to driving brand success.

❓ Key Questions to Ask During Interview

  • Can you describe the current reimbursement landscape for rheumatology products and how UCB is navigating this environment to ensure market access and brand success?
  • How does UCB support the professional development and growth of its employees, particularly in marketing and leadership roles?
  • Can you provide an example of a time when UCB successfully collaborated with external partners to drive brand success?
  • How does UCB approach diversity, equity, and inclusion in its hiring and promotion practices?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into UCB's culture, values, and expectations for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with complex reimbursement landscapes and navigating regulatory environments.
  • Prepare examples of your past marketing campaigns, including market research, target audience identification, and promotional tactics.
  • Be ready to discuss your experience with cross-functional collaboration and your ability to drive brand success in a competitive market.
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.