Marketing Lead Rheumatology

📌 Core Information

🔹 Job Title: Marketing Lead Rheumatology

🔹 Company: UCB

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional campaigns for rheumatology brands, focusing on rheumatoid arthritis.
• Navigating the brand through complex reimbursement and pricing landscapes.
• Identifying barriers and opportunities to unlock brand value.
• Guiding personal and non-personal promotional efforts for the brand.
• Collaborating with various internal teams such as Sales, Medical, Insights, Finance, Compliance, Legal, and Regulatory.

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the pharmaceutical industry and its regulatory landscape.

📋 Key Responsibilities

✅ Develop and execute promotional campaigns for rheumatology brands, with a focus on rheumatoid arthritis.

✅ Navigate the brand through a complex reimbursement and pricing landscape across pharmacy and medical (buy and bill) markets.

✅ Identify barriers and opportunities to unlock brand value.

✅ Guide personal and non-personal promotional efforts for the brand.

✅ Collaborate with various internal teams, including Sales, Medical, Insights, Finance, Compliance, Legal, and Regulatory.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree required, advanced degree (MBA, MD, PharmD, PhD, JD) preferred

Experience: At least 8 years of relevant work experience, including marketing, advertising/communications, strategy, medical, sales, and management.

Required Skills:

• Proven track record in brand marketing, campaign development, and strategic planning.
• Deep understanding of the pharmaceutical industry, preferably with experience in marketing or product management of biologics/specialty products.
• Strong cross-functional collaboration skills, with the ability to influence and drive results across multiple teams.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.

Preferred Skills:

• Experience working with regulatory bodies and navigating complex regulatory environments.
• Familiarity with the reimbursement landscape for specialty pharmaceuticals.

ASSUMPTION: Given the complexity of the role, candidates with a strong background in pharmaceutical marketing and a proven track record of driving brand success are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: $124,000 - $162,000 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and paid holidays.
• Employee assistance program.
• Tuition reimbursement and professional development opportunities.

Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary offered may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: UCB is a global biopharmaceutical company, focusing on neurology and immunology. The company is a leader in the development and commercialization of innovative therapies for severe diseases.

Company Size: UCB has around 8,500 employees worldwide, with a significant presence in the United States. As a mid-sized company, UCB offers a collaborative and supportive work environment with opportunities for growth and development.

Founded: UCB was founded in 1928 and is headquartered in Brussels, Belgium, with additional offices in the United States, United Kingdom, and other countries around the world.

Company Description:

• UCB is inspired by patients and driven by science, with a mission to transform the lives of people living with severe diseases.
• The company focuses on innovation and pushing the boundaries of what is possible to create value for patients, employees, and the planet.
• UCB is committed to diversity, equity, and inclusion, fostering a supportive and inclusive work environment for all employees.

Company Specialties:

• Neurology
• Immunology
• Healthcare innovation beyond medicine

Company Website: www.ucb.com

ASSUMPTION: UCB's focus on innovation, patient-centricity, and sustainability makes it an attractive employer for candidates seeking to make a meaningful impact in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to a Rheumatology Brand Lead and collaborating with various internal teams.

Reporting Structure: The Marketing Lead Rheumatology will report to the Rheumatology Brand Lead and work closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, Compliance, Legal, and Regulatory.

Work Arrangement: This role is on-site, with the possibility of remote work as needed. The work arrangement may include occasional travel for meetings, conferences, or other business-related activities.

Growth Opportunities:

• Advancement to a more senior marketing role within UCB's Immunology Business Unit or other therapeutic areas.
• Expansion of responsibilities to include additional brands or therapeutic areas.
• Development of leadership skills through mentorship, training, and project management opportunities.

ASSUMPTION: Given UCB's focus on employee development and growth, there are ample opportunities for career advancement and skill-building within the organization.

🌍 Location & Work Environment

Office Type: UCB's Atlanta office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 1950 Lake Park Drive, Smyrna, Georgia 30080, United States

Geographic Context:

• Atlanta is a major hub for the biopharmaceutical industry, with a large talent pool and numerous networking opportunities.
• The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options.
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule is Monday through Friday, with some flexibility for remote work as needed. The work arrangement may include occasional travel for meetings, conferences, or other business-related activities.

ASSUMPTION: UCB's Atlanta office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with a member of the HR team.
• In-depth behavioral interview with the hiring manager and/or other team members.
• Final interview with the Rheumatology Brand Lead or another senior leader within the Immunology Business Unit.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Cross-functional collaboration and communication skills.
• Industry knowledge and understanding of the pharmaceutical landscape.
• Cultural fit and alignment with UCB's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with complex reimbursement landscapes and navigating regulatory environments.
• Research UCB's mission, values, and culture to demonstrate your fit for the organization.

ATS Keywords: Brand Marketing, Campaign Development, Pharmaceutical Marketing, Product Management, Reimbursement Navigation, Sales Collaboration, Medical Collaboration, Compliance, Strategic Planning, Advertising, Communications, Insights, Learning & Development, Finance, Legal, Regulatory

ASSUMPTION: UCB's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: UCB is inspired by patients and driven by science to transform the lives of people living with severe diseases.
• Innovation: UCB pushes the boundaries of what is possible to create value for patients, employees, and the planet.
• Collaboration: UCB fosters a supportive and inclusive work environment where everyone feels valued and has the opportunity to make a meaningful impact.

Work Style:

• Strategic: UCB values strategic thinking and problem-solving skills to drive brand success.
• Collaborative: UCB emphasizes cross-functional collaboration and communication to achieve common goals.
• Patient-focused: UCB prioritizes the needs and perspectives of patients in all aspects of its work.

Self-Assessment Questions:

• How do you approach navigating complex reimbursement landscapes and regulatory environments?
• Can you provide an example of a time when you successfully collaborated with multiple internal teams to drive brand success?
• How do you stay up-to-date with industry trends and insights, and how do you apply this knowledge to your work?

ASSUMPTION: UCB's culture is characterized by innovation, collaboration, and a deep commitment to patient-centricity, making it an attractive employer for candidates seeking to make a meaningful impact in the pharmaceutical industry.

⚠️ Potential Challenges

• The complex and ever-changing reimbursement landscape for specialty pharmaceuticals can present significant challenges to brand success.
• Navigating the regulatory environment requires strong knowledge of the pharmaceutical industry and a strategic approach to compliance.
• The role may require occasional travel for meetings, conferences, or other business-related activities, which can be demanding on personal time.
• The competitive nature of the pharmaceutical industry can present challenges to brand success and market share.

ASSUMPTION: While these challenges present opportunities for growth and development, they also require a strategic and resilient approach to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Product Manager within the pharmaceutical industry, with a focus on rheumatology brands.
• Unlike other roles in the industry, this position requires a deep understanding of the reimbursement landscape and the ability to navigate complex regulatory environments.
• Career paths for this role may include advancement to a more senior marketing role within UCB's Immunology Business Unit or other therapeutic areas, or transition to a leadership role within the organization.

ASSUMPTION: While this role shares similarities with other marketing roles in the pharmaceutical industry, its unique focus on the reimbursement landscape and regulatory environment sets it apart.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a newly launched rheumatology product, including market research, target audience identification, and promotional tactics.
• Conducting a competitive analysis of rival brands and identifying opportunities to differentiate UCB's product in the market.
• Collaborating with cross-functional teams to develop and implement a pricing strategy that balances market access, reimbursement, and brand value.

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Lead Rheumatology role, requiring a strong understanding of the pharmaceutical landscape and a commitment to driving brand success.

❓ Key Questions to Ask During Interview

• Can you describe the current reimbursement landscape for rheumatology products and how UCB is navigating this environment to ensure market access and brand success?
• How does UCB support the professional development and growth of its employees, particularly in marketing and leadership roles?
• Can you provide an example of a time when UCB successfully collaborated with external partners to drive brand success?
• How does UCB approach diversity, equity, and inclusion in its hiring and promotion practices?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into UCB's culture, values, and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with complex reimbursement landscapes and navigating regulatory environments.
• Prepare examples of your past marketing campaigns, including market research, target audience identification, and promotional tactics.
• Be ready to discuss your experience with cross-functional collaboration and your ability to drive brand success in a competitive market.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.