π Core Information
πΉ Job Title: Marketing Lead Rheumatology
πΉ Company: UCB
πΉ Location: Atlanta, Georgia, United States
πΉ Job Type: On-site
πΉ Category: Pharmaceuticals
πΉ Date Posted: May 2, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing promotional campaigns for rheumatology brands, focusing on rheumatoid arthritis.
- Navigating the brand through complex reimbursement and pricing landscapes.
- Identifying barriers and opportunities to unlock brand value.
- Guiding personal and non-personal promotional efforts for the brand.
- Collaborating with various internal teams such as Sales, Medical, Insights, Finance, Compliance, Legal, and Regulatory.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the pharmaceutical industry and its regulatory landscape.
π Key Responsibilities
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Develop and execute promotional campaigns for rheumatology brands, with a focus on rheumatoid arthritis.
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Navigate the brand through a complex reimbursement and pricing landscape across pharmacy and medical (buy and bill) markets.
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Identify barriers and opportunities to unlock brand value.
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Guide personal and non-personal promotional efforts for the brand.
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Collaborate with various internal teams, including Sales, Medical, Insights, Finance, Compliance, Legal, and Regulatory.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
π― Required Qualifications
Education: Bachelorβs degree required, advanced degree (MBA, MD, PharmD, PhD, JD) preferred
Experience: At least 8 years of relevant work experience, including marketing, advertising/communications, strategy, medical, sales, and management.
Required Skills:
- Proven track record in brand marketing, campaign development, and strategic planning.
- Deep understanding of the pharmaceutical industry, preferably with experience in marketing or product management of biologics/specialty products.
- Strong cross-functional collaboration skills, with the ability to influence and drive results across multiple teams.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving skills.
Preferred Skills:
- Experience working with regulatory bodies and navigating complex regulatory environments.
- Familiarity with the reimbursement landscape for specialty pharmaceuticals.
ASSUMPTION: Given the complexity of the role, candidates with a strong background in pharmaceutical marketing and a proven track record of driving brand success are likely to be the best fit.
π° Compensation & Benefits
Salary Range: $124,000 - $162,000 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidateβs geographic region, job-related knowledge, skills, and experience.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous time off and paid holidays.
- Employee assistance program.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary offered may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: UCB is a global biopharmaceutical company, focusing on neurology and immunology. The company is a leader in the development and commercialization of innovative therapies for severe diseases.
Company Size: UCB has around 8,500 employees worldwide, with a significant presence in the United States. As a mid-sized company, UCB offers a collaborative and supportive work environment with opportunities for growth and development.
Founded: UCB was founded in 1928 and is headquartered in Brussels, Belgium, with additional offices in the United States, United Kingdom, and other countries around the world.
Company Description:
- UCB is inspired by patients and driven by science, with a mission to transform the lives of people living with severe diseases.
- The company focuses on innovation and pushing the boundaries of what is possible to create value for patients, employees, and the planet.
- UCB is committed to diversity, equity, and inclusion, fostering a supportive and inclusive work environment for all employees.
Company Specialties:
- Neurology
- Immunology
- Healthcare innovation beyond medicine
Company Website: www.ucb.com
ASSUMPTION: UCB's focus on innovation, patient-centricity, and sustainability makes it an attractive employer for candidates seeking to make a meaningful impact in the pharmaceutical industry.
π Role Analysis
Career Level: This role is a senior-level position, reporting directly to a Rheumatology Brand Lead and collaborating with various internal teams.
Reporting Structure: The Marketing Lead Rheumatology will report to the Rheumatology Brand Lead and work closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, Compliance, Legal, and Regulatory.
Work Arrangement: This role is on-site, with the possibility of remote work as needed. The work arrangement may include occasional travel for meetings, conferences, or other business-related activities.
Growth Opportunities:
- Advancement to a more senior marketing role within UCB's Immunology Business Unit or other therapeutic areas.
- Expansion of responsibilities to include additional brands or therapeutic areas.
- Development of leadership skills through mentorship, training, and project management opportunities.
ASSUMPTION: Given UCB's focus on employee development and growth, there are ample opportunities for career advancement and skill-building within the organization.
π Location & Work Environment
Office Type: UCB's Atlanta office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 1950 Lake Park Drive, Smyrna, Georgia 30080, United States
Geographic Context:
- Atlanta is a major hub for the biopharmaceutical industry, with a large talent pool and numerous networking opportunities.
- The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard work schedule is Monday through Friday, with some flexibility for remote work as needed. The work arrangement may include occasional travel for meetings, conferences, or other business-related activities.
ASSUMPTION: UCB's Atlanta office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with a member of the HR team.
- In-depth behavioral interview with the hiring manager and/or other team members.
- Final interview with the Rheumatology Brand Lead or another senior leader within the Immunology Business Unit.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Industry knowledge and understanding of the pharmaceutical landscape.
- Cultural fit and alignment with UCB's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with complex reimbursement landscapes and navigating regulatory environments.
- Research UCB's mission, values, and culture to demonstrate your fit for the organization.
ATS Keywords: Brand Marketing, Campaign Development, Pharmaceutical Marketing, Product Management, Reimbursement Navigation, Sales Collaboration, Medical Collaboration, Compliance, Strategic Planning, Advertising, Communications, Insights, Learning & Development, Finance, Legal, Regulatory
ASSUMPTION: UCB's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Patient-centricity: UCB is inspired by patients and driven by science to transform the lives of people living with severe diseases.
- Innovation: UCB pushes the boundaries of what is possible to create value for patients, employees, and the planet.
- Collaboration: UCB fosters a supportive and inclusive work environment where everyone feels valued and has the opportunity to make a meaningful impact.
Work Style:
- Strategic: UCB values strategic thinking and problem-solving skills to drive brand success.
- Collaborative: UCB emphasizes cross-functional collaboration and communication to achieve common goals.
- Patient-focused: UCB prioritizes the needs and perspectives of patients in all aspects of its work.
Self-Assessment Questions:
- How do you approach navigating complex reimbursement landscapes and regulatory environments?
- Can you provide an example of a time when you successfully collaborated with multiple internal teams to drive brand success?
- How do you stay up-to-date with industry trends and insights, and how do you apply this knowledge to your work?
ASSUMPTION: UCB's culture is characterized by innovation, collaboration, and a deep commitment to patient-centricity, making it an attractive employer for candidates seeking to make a meaningful impact in the pharmaceutical industry.
β οΈ Potential Challenges
- The complex and ever-changing reimbursement landscape for specialty pharmaceuticals can present significant challenges to brand success.
- Navigating the regulatory environment requires strong knowledge of the pharmaceutical industry and a strategic approach to compliance.
- The role may require occasional travel for meetings, conferences, or other business-related activities, which can be demanding on personal time.
- The competitive nature of the pharmaceutical industry can present challenges to brand success and market share.
ASSUMPTION: While these challenges present opportunities for growth and development, they also require a strategic and resilient approach to succeed in this role.
π Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Product Manager within the pharmaceutical industry, with a focus on rheumatology brands.
- Unlike other roles in the industry, this position requires a deep understanding of the reimbursement landscape and the ability to navigate complex regulatory environments.
- Career paths for this role may include advancement to a more senior marketing role within UCB's Immunology Business Unit or other therapeutic areas, or transition to a leadership role within the organization.
ASSUMPTION: While this role shares similarities with other marketing roles in the pharmaceutical industry, its unique focus on the reimbursement landscape and regulatory environment sets it apart.
π Sample Projects
- Developing and executing a comprehensive marketing campaign for a newly launched rheumatology product, including market research, target audience identification, and promotional tactics.
- Conducting a competitive analysis of rival brands and identifying opportunities to differentiate UCB's product in the market.
- Collaborating with cross-functional teams to develop and implement a pricing strategy that balances market access, reimbursement, and brand value.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Lead Rheumatology role, requiring a strong understanding of the pharmaceutical landscape and a commitment to driving brand success.
β Key Questions to Ask During Interview
- Can you describe the current reimbursement landscape for rheumatology products and how UCB is navigating this environment to ensure market access and brand success?
- How does UCB support the professional development and growth of its employees, particularly in marketing and leadership roles?
- Can you provide an example of a time when UCB successfully collaborated with external partners to drive brand success?
- How does UCB approach diversity, equity, and inclusion in its hiring and promotion practices?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into UCB's culture, values, and expectations for success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with complex reimbursement landscapes and navigating regulatory environments.
- Prepare examples of your past marketing campaigns, including market research, target audience identification, and promotional tactics.
- Be ready to discuss your experience with cross-functional collaboration and your ability to drive brand success in a competitive market.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.