Marketing Lead, Serbia

📌 Core Information

🔹 Job Title: Marketing Lead, Serbia

🔹 Company: Wolt

🔹 Location: Belgrade, Serbia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the country
• Leading partnerships and executing campaigns with local influencers
• Ensuring marketing aligns with global brand guidelines and business objectives
• Managing and developing a team of marketing managers/specialists

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing teams and executing marketing campaigns.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for the country, aligning with global initiatives and business objectives

✅ Form partnerships and execute joint marketing campaigns with merchants to increase visibility and drive growth

✅ Execute social media campaigns by partnering with local influencers and ensuring brand guidelines are enforced

✅ Support city and area expansions by working with campaign planning teams

✅ Oversee the creation of marketing materials and promotional content tailored for local campaigns

✅ Lead a team of marketing managers/specialists and support their development

ASSUMPTION: This role involves a high degree of collaboration with various stakeholders, including regional campaign planning teams, global marketing teams, commercial teams, and local leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong leadership and team management skills
• Excellent communication and stakeholder management skills
• Fluency in English and local language (Serbian)
• Strong analytical and project management skills
• Experience in social media marketing and influencer collaboration

Preferred Skills:

• Experience in the food delivery or tech industry
• Familiarity with Wolt's products and services
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in marketing strategy, team leadership, and campaign execution are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on industry standards for a Marketing Lead role in Serbia with 5-10 years of experience)

Benefits:

• Health insurance
• Gym membership reimbursement
• Meal vouchers
• Flexible working hours
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the software development industry, focusing on local commerce platforms that connect people with food, groceries, and other goods.

Company Size: Wolt has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022.

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
• The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
• Wolt operates in over 500 cities in 30 countries around the world.

Company Specialties:

• Food and beverages

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's focus on local commerce and expansion into new markets presents exciting growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and progression within the marketing department or the company.

Reporting Structure: The Marketing Lead reports directly to the Regional Director of Growth & Marketing and oversees a team of Marketing Managers/Specialists.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work.

Growth Opportunities:

• Progression to a regional or global marketing role within Wolt
• Expanding responsibilities and team leadership opportunities as the company grows
• Cross-functional collaboration with other departments, such as commercial or product teams

ASSUMPTION: The Marketing Lead role offers a unique opportunity to make a significant impact on Wolt's growth and expansion in the Serbian market.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Belgrade, Serbia

Geographic Context:

• Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people.
• The city is known for its vibrant nightlife, rich history, and cultural attractions.
• Belgrade offers a high quality of life, with affordable living costs compared to other European capitals.

Work Schedule: Full-time, with some flexibility for remote work and occasional overtime during campaign execution

ASSUMPTION: Belgrade offers a dynamic and multicultural work environment, with a mix of historic and modern attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the regional director and/or other team members
• Case study or presentation task (if applicable)
• Final interview and decision

Key Assessment Areas:

• Marketing strategy and campaign execution skills
• Leadership and team management abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with Wolt's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, campaign execution, and leadership skills
• Prepare examples of successful marketing campaigns you've led and their outcomes
• Research Wolt's products, services, and competitors to demonstrate your understanding of the market
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement

ATS Keywords: Marketing strategy, campaign execution, team leadership, partnership development, social media marketing, influencer collaboration, brand management, local marketing, commercial strategy, budget management, relationship management, market analysis, creative thinking, project management

ASSUMPTION: Wolt's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Marketing Lead will be expected to have experience with relevant marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Reliable and trustworthy
• Empowering and inclusive
• Data-driven and analytical
• Continuously learning and improving

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Open and transparent communication
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record of executing successful marketing campaigns?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Wolt values candidates who are passionate about their work, committed to continuous learning, and eager to make a significant impact on the company's growth and success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating with diverse teams and stakeholders, including global and regional teams
• Adapting to changes in the market and competitive landscape
• Balancing local and global marketing initiatives and ensuring alignment with business objectives

ASSUMPTION: The Marketing Lead role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on partnership development, campaign execution, and team leadership
• In the food delivery industry, Wolt's Marketing Lead role is unique in its focus on local and hyper-local marketing initiatives
• Career progression in this role may involve expanding responsibilities, taking on regional or global marketing roles, or moving into other areas of the business

ASSUMPTION: The Marketing Lead role at Wolt offers a unique blend of strategic, operational, and leadership responsibilities, setting it apart from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a successful social media campaign with local influencers to drive brand awareness and customer acquisition
• Managing a team to create and implement a local marketing campaign that increases merchant visibility and drives order growth
• Collaborating with the regional campaign planning team to support city and area expansions, ensuring marketing initiatives align with business objectives

ASSUMPTION: The Marketing Lead will have the opportunity to work on a variety of projects that drive business growth, improve customer experience, and enhance Wolt's brand presence in the Serbian market.

❓ Key Questions to Ask During Interview

• How does this role fit into Wolt's overall growth strategy for the Serbian market?
• What are the key priorities for the first 90 days in this role?
• How does Wolt support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Serbian market, and how can this role address them?
• How does Wolt measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Wolt's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through careers.wolt.com/en
• Tailor your resume and cover letter to highlight your marketing strategy, campaign execution, and leadership skills
• Prepare examples of successful marketing campaigns you've led and their outcomes
• Research Wolt's products, services, and competitors to demonstrate your understanding of the market
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.