📌 Core Information
🔹 Job Title: Marketing Lead, Southeast Asia
🔹 Company: Travel + Leisure Co.
🔹 Location: Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive brand awareness, customer engagement, and revenue growth across the Southeast Asia region.
- Managing marketing campaigns and collaborating with cross-functional teams to ensure consistent brand positioning and communication.
- Working closely with key business stakeholders to align goals and engage members and affiliates via through-the-line marketing.
- Producing and executing RCI’s monthly campaign calendars to achieve overall Marketing department’s targets for offline and online channels.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results and managing multiple projects in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans to drive brand awareness, customer engagement, and revenue growth across the Southeast Asia region.
✅ Manage marketing campaigns and collaborate with cross-functional teams to ensure consistent brand positioning and communication.
✅ Work closely with key business stakeholders to align goals and engage members and affiliates via through-the-line marketing.
✅ Produce and execute RCI’s monthly campaign calendars to achieve overall Marketing department’s targets for offline and online channels.
✅ Stay abreast of the latest trends in the market and introduce new concepts or ideas to drive innovation.
ASSUMPTION: This role may require occasional travel to other Southeast Asian countries to attend meetings or events.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or communications
Experience: At least 6 years of progressive marketing experience
Required Skills:
- Excellent verbal and written communication skills
- Excellent critical-thinking skills
- Experience in working part of a marketing team which adopts an omni-channel approach
- Knowledge of membership-based marketing practices to increase retention and transaction propensity
- Demonstrated high level business acumen with the ability to think strategically and creatively
- Ability to manage multiple projects and deadlines with limited resources
- Understanding of business drivers including ability to manage metrics for achievement of departmental goals
- Strong internal and external customer service focus
- Must have Direct Marketing experience and be able to demonstrate experience in “response driven” marketing
- Demonstrated initiative in introducing new concepts or ideas
- Results-oriented approach to delivering quality outcomes
- Proven ability to work cross-functionally for achievement of overall business objectives
Preferred Skills:
- Ability to speak regional languages (Tagalog, Vietnamese, Malay, Chinese, Thai)
ASSUMPTION: Proficiency in regional languages is a plus but not a requirement for this role.
💰 Compensation & Benefits
Salary Range: PHP 1,200,000 - PHP 1,800,000 per year (Based on industry standards for a Marketing Lead role in the Philippines with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on travel and accommodations
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees (Large enterprise with established processes and a diverse workforce)
Founded: 1966 (As a part of Wyndham Destinations, now Travel + Leisure Co.)
Company Description:
- Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands.
- The company’s extensive Vacation Ownership portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide, offering quality, flexibility, and value to more than 800,000 timeshare owners.
- Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI.
Company Specialties:
- Vacation ownership and travel membership
- Hospitality and resort management
- Travel and lifestyle services
Company Website: www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. operates in a competitive and dynamic industry, requiring employees to stay adaptable and innovative.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into management or leadership roles
Reporting Structure: Reports directly to the Marketing Manager for Southeast Asia
Work Arrangement: Primarily on-site, with occasional remote work or travel as needed
Growth Opportunities:
- Progression into management or leadership roles within the Marketing department
- Expansion of responsibilities to cover additional regions or brands within the company
- Professional development opportunities, such as training programs or certifications
ASSUMPTION: This role offers opportunities for career growth and development within the company's Marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic team
Office Location(s): Philippines
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a diverse culture and a growing economy.
- The company's office is located in the Philippines, providing opportunities to work with a multicultural team and engage with the local community.
- The Southeast Asia region offers a mix of urban and rural environments, with a focus on tourism and hospitality industries.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on driving results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Be prepared to discuss your experience with membership-based marketing and driving results through marketing campaigns.
- Research the company and the Southeast Asia market to demonstrate your understanding of the business and the region.
ATS Keywords: Marketing strategy, campaign management, cross-functional collaboration, membership-based marketing, driving results, Southeast Asia
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's HR department.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Put the world on vacation
- Innovation and growth
- Collaboration and teamwork
- Customer focus
- Responsible tourism
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and innovative
- Focused on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you align with the company's value of putting the world on vacation, and how have you demonstrated this in your previous roles?
- How do you thrive in a dynamic and fast-paced work environment, and can you provide an example of a time when you successfully managed multiple projects and deadlines?
- How do you approach cross-functional collaboration, and can you share an example of a time when you worked effectively with other departments to achieve a common goal?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires collaboration and alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Staying up-to-date with the latest marketing trends and technologies in the Southeast Asia region
- Occasional travel to other Southeast Asian countries for meetings or events
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role, but with a focus on the Southeast Asia region and a specific set of brands within the company's portfolio.
- Compared to other marketing roles, this position requires a strong understanding of membership-based marketing and the ability to drive results through targeted marketing campaigns.
- Career progression in this role may involve expanding responsibilities to cover additional regions or brands, or moving into a management or leadership position within the Marketing department.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on driving results and innovation in the Southeast Asia region.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and customer engagement in the Southeast Asia market
- Managing a cross-functional team to produce and execute RCI’s monthly campaign calendars, achieving overall Marketing department’s targets for offline and online channels
- Conducting market research and analysis to identify trends and opportunities in the Southeast Asia region, and using this information to inform marketing strategy and planning
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, with a focus on driving results and innovation in the Southeast Asia market.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the Southeast Asia region, and how this role fits into that strategy?
- How does the company support the growth and development of its marketing employees?
- Can you provide an example of a successful marketing campaign in the Southeast Asia region, and how the company measures its impact?
- How does the company approach cross-functional collaboration and communication, and how does this role work with other departments to achieve overall business objectives?
- What are the key challenges facing the company's marketing efforts in the Southeast Asia region, and how does this role address those challenges?
ASSUMPTION: These interview questions help candidates understand the role's responsibilities, the company's marketing strategy, and the work environment, allowing them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills, with a focus on membership-based marketing and driving results through targeted marketing campaigns.
- Prepare for your interview by researching the company and the Southeast Asia market, and be ready to discuss your experience with marketing strategy, campaign management, and cross-functional collaboration.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
