📌 Core Information
🔹 Job Title: Marketing Lead, Southeast Asia
🔹 Company: Travel + Leisure Co.
🔹 Location: Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive brand awareness, customer engagement, and revenue growth in the Southeast Asia region.
- Managing marketing campaigns and collaborating with cross-functional teams to achieve departmental targets.
- Working closely with key business stakeholders to align goals and engage members and affiliates via through-the-line marketing.
- Ensuring a consistent brand positioning and communication style to provide members and affiliates with a consistent and Wow experience.
- Producing and executing RCI’s monthly campaign calendars to achieve overall Marketing department’s targets for offline and online channels.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on driving results and collaborating effectively with various teams.
📋 Key Responsibilities
✅ Developing and implementing strategic marketing plans to drive brand awareness, customer engagement, and revenue growth in the Southeast Asia region.
✅ Managing marketing campaigns and collaborating with cross-functional teams to achieve departmental targets.
✅ Working closely with key business stakeholders to align goals and engage members and affiliates via through-the-line marketing.
✅ Ensuring a consistent brand positioning and communication style to provide members and affiliates with a consistent and Wow experience.
✅ Producing and executing RCI’s monthly campaign calendars to achieve overall Marketing department’s targets for offline and online channels.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Marketing, or Communications.
Experience: A proven, progressive track record of at least 6 years in marketing, digital, and management experience.
Required Skills:
- Excellent verbal and written communication skills.
- Excellent critical-thinking skills.
- Experience in working as part of a marketing team which adopts an omni-channel approach.
- Passion for creative content creation.
- Knowledge of membership-based marketing practices to increase retention and transaction propensity.
- Demonstrated high level business acumen with the ability to think strategically and creatively.
- Ability to manage multiple projects and deadlines with limited resources.
- Understanding of business drivers including ability to manage metrics for achievement of departmental goals.
- Strong internal and external customer service focus.
- Must have direct marketing experience and be able to demonstrate experience in “response driven” marketing.
- Demonstrated initiative in introducing new concepts or ideas.
- Results-oriented approach to delivering quality outcomes.
- Proven ability to work cross-functionally for achievement of overall business objectives.
Preferred Skills:
- Ability to speak regional languages (Tagalog, Vietnamese, Malay, Chinese, and Thai).
ASSUMPTION: While not explicitly stated, proficiency in regional languages may be beneficial for better engagement with local members and affiliates.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in the Philippines with 5-10 years of experience, the estimated salary range is PHP 1,200,000 - PHP 1,800,000 per year.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and time-off policies.
- Employee discounts on travel and accommodations.
- Professional development opportunities.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands.
Company Size: 10,001+ employees. As a large organization, Travel + Leisure Co. offers numerous opportunities for career growth and development.
Founded: 1974. The company has a rich history and extensive experience in the hospitality industry.
Company Description:
- Travel + Leisure Co. puts the world on vacation by offering innovative travel solutions to millions of travelers worldwide.
- The company’s extensive Vacation Ownership portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide.
- Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI.
Company Specialties:
- Vacation ownership and membership travel.
- Hospitality and responsible tourism.
- Global travel and leisure industry.
Company Website: https://www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. is a well-established company with a strong reputation in the hospitality industry, offering a diverse range of travel and leisure experiences to its customers.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers significant responsibility and the opportunity to make a substantial impact on the company’s marketing efforts in the Southeast Asia region.
Reporting Structure: The Marketing Lead, Southeast Asia, will report directly to the Marketing Manager and work closely with various business stakeholders across the region.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Potential advancement to a regional marketing management role or other senior marketing positions within the company.
- Opportunities to gain experience in various aspects of marketing, including campaign management, brand development, and customer engagement.
- Chances to work on high-impact projects that drive revenue growth and improve customer satisfaction.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment. The role is based in the Philippines, with the possibility of occasional travel to other Southeast Asia locations.
Office Location(s): Philippines
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a diverse culture and a growing tourism industry.
- The role will involve working with local members and affiliates, requiring an understanding of the local market and cultural nuances.
- The country offers a tropical climate, with warm weather year-round, making it an attractive destination for both leisure and business travel.
Work Schedule: Full-time, typically Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and results-driven marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the Marketing Manager and other relevant stakeholders.
- Final interviews with senior leadership or the hiring manager.
Key Assessment Areas:
- Marketing and digital management experience.
- Strategic thinking and problem-solving skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and digital management experience, as well as your ability to drive results and collaborate effectively with cross-functional teams.
- Prepare examples of successful marketing campaigns you’ve managed in the past, focusing on your role in developing and executing the strategy, as well as the outcomes achieved.
- Demonstrate your understanding of the Southeast Asia market and your ability to engage with local members and affiliates.
ATS Keywords: Marketing, Southeast Asia, strategic planning, campaign management, cross-functional collaboration, customer engagement, brand positioning, membership-based marketing, response-driven marketing, initiative, results-oriented, cross-functional collaboration, analytical skills, problem-solving skills.
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the HR department, but generally follows a structured interview process to assess the candidate’s skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot).
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM).
- Social media management tools (e.g., Hootsuite, Buffer).
- Analytics and reporting tools (e.g., Google Analytics, Tableau).
ASSUMPTION: The specific tools and technologies used may vary depending on the company’s internal systems and the candidate’s area of expertise.
👔 Cultural Fit Considerations
Company Values:
- Putting the world on vacation.
- Innovation and growth.
- Hospitality and responsible tourism.
Work Style:
- Collaborative and team-oriented.
- Results-driven and focused on achieving targets.
- Adaptable and responsive to changing market conditions.
Self-Assessment Questions:
- How do you align with Travel + Leisure Co.’s mission to put the world on vacation?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
- How do you stay adaptable and responsive to changing market conditions and customer preferences?
ASSUMPTION: Travel + Leisure Co. values candidates who are passionate about travel and leisure, innovative, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Working with diverse stakeholders across the Southeast Asia region, requiring cultural sensitivity and adaptability.
- Balancing creative and analytical skills to develop and execute effective marketing campaigns.
- Keeping up with the latest trends and best practices in the marketing and digital landscape.
ASSUMPTION: These challenges can be overcome by strong project management skills, cultural awareness, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Southeast Asia region, requiring a deep understanding of the local market and cultural nuances.
- This role offers the opportunity to work with a well-established company in the hospitality industry, with a strong global presence and extensive experience in vacation ownership and membership travel.
- Career progression in this role may involve advancing to a regional marketing management position or other senior marketing roles within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on driving results and engaging with local members and affiliates in the Southeast Asia region.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and customer engagement in the Southeast Asia market.
- Managing a cross-functional team to produce and execute RCI’s monthly campaign calendars, ensuring alignment with overall Marketing department targets for offline and online channels.
- Conducting market research to identify trends and opportunities in the Southeast Asia region, and developing data-driven marketing strategies to capitalize on these insights.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing Lead, Southeast Asia, may be involved in, demonstrating the role’s focus on strategic planning, campaign management, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does this role collaborate with other departments and business stakeholders to achieve overall company objectives?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does Travel + Leisure Co. support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the Southeast Asia region, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the marketing team dynamics, enabling them to make an informed decision about their application and potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided.
- Tailor your resume and cover letter to highlight your relevant marketing and digital management experience, as well as your ability to drive results and collaborate effectively with cross-functional teams.
- Prepare examples of successful marketing campaigns you’ve managed in the past, focusing on your role in developing and executing the strategy, as well as the outcomes achieved.
- Demonstrate your understanding of the Southeast Asia market and your ability to engage with local members and affiliates.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
