Marketing Lead Specialist (They/She/He)

📌 Core Information

🔹 Job Title: Marketing Lead Specialist (They/She/He)

🔹 Company: PlatformE

🔹 Location: Porto, Portugal

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days at the office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for PlatformE's B2B software solution and in-house B2C cult footwear brand SWEAR London
• Driving brand awareness, lead generation, and customer acquisition through creative thinking, strategic planning, and analytical skills
• Collaborating with cross-functional teams to create and manage marketing campaigns, content, and website updates
• Analyzing performance data and using insights to optimize marketing efforts and improve ROI

ASSUMPTION: This role requires a strong blend of creative and analytical skills, as well as the ability to work effectively in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Developing and executing marketing strategies that drive brand awareness, lead generation, and customer acquisition for both PlatformE's B2B software solution and SWEAR London

✅ Managing and optimizing lead pipelines for B2B sales using CRM platforms such as Apollo and HubSpot

✅ Creating and managing ABM campaigns to target specific accounts and industries

✅ Managing Webflow websites and updating content using WIX or similar CMS

✅ Collaborating with cross-functional teams to create sales and product enablement presentations using Canva or PowerPoint

✅ Writing compelling copy for website, email, and ad content, and developing social media engagement strategies

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: Over 3 years of B2C and B2B SaaS experience

Required Skills:

• Proven experience in developing and implementing marketing launch and scalable strategies
• Strong communication and interpersonal skills
• Creative and strategic thinker with a data-driven mindset
• Ability to work in a fast-paced and dynamic environment
• Fluently in English
• Empathetic, inclusive, and curious attitude

Preferred Skills:

• Familiarity with Google Apps Script for automation
• Basic Python and web scraping knowledge for data enrichment
• Comfort using Terminal for data processing and workflow automation

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools, is likely expected for this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the experience level required, the estimated salary range for this role is €45,000 - €65,000 per year. This estimate is subject to change based on the candidate's specific qualifications and market conditions.

Benefits:

• Bulletproof healthcare insurance
• Free Gym membership
• Stock options plan

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days at the office in Porto and 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on driving sustainability in the fashion industry through cutting-edge technology

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment with opportunities for growth and impact

Founded: 2016, with a mission to revolutionize the way fashion is created, produced, and consumed while minimizing environmental impact

Company Description:

• PlatformE is a leading innovator in the fashion industry, offering a full data orchestration system for seamless management of personalized orders and a multi-side software solution to foster fast-to-market fashion solutions while minimizing waste and driving success
• The company's products are designed to meet the unique needs of fashion suppliers, empowering them to make informed decisions and create a positive impact
• PlatformE's products include PlatformE Custom, a full data orchestration system for seamless management of personalized orders, and PlatformE RealTime, a multi-side software to foster fast-to-market fashion solutions while minimizing waste and driving success

Company Specialties:

• Customization
• Personalization
• Made-to-order
• On-demand
• Real-time data
• Co-design studio
• Chat for Fashion
• Predictive costing
• Eco-design
• SaaS
• Digital Catalogues

Company Website: http://www.platforme.com

ASSUMPTION: PlatformE is a mission-driven company focused on sustainability and innovation in the fashion industry. This focus may influence the company's culture and values, as well as the types of projects and initiatives employees work on.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team and the broader organization

Reporting Structure: This role reports directly to the marketing manager and may oversee junior marketing team members or external agencies

Work Arrangement: Hybrid, with 3 days at the office in Porto and 2 days remote, offering a balance between collaboration and flexibility

Growth Opportunities:

• As a mid-sized company, PlatformE may offer opportunities for career progression and taking on additional responsibilities as the team grows
• The company's focus on innovation and sustainability may present opportunities to work on cutting-edge projects and initiatives
• PlatformE's international presence may offer opportunities for candidates interested in working on global marketing campaigns or expanding their skills in international markets

ASSUMPTION: Given the company's size and focus on innovation, there may be opportunities for candidates to take on additional responsibilities and grow within the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and in-person teamwork during office days

Office Location(s): Porto, Portugal

Geographic Context:

• Porto is the second-largest city in Portugal, known for its historic center, port wine, and vibrant cultural scene
• The city offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
• Porto is well-connected by public transportation, with an international airport and high-speed train connections to other major European cities

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days at the office and 2 days remote)

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to work from home for part of the week while still benefiting from in-person teamwork and support during office days.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the marketing manager to discuss the role, responsibilities, and fit with the team
• Final interview with senior leadership to discuss career growth and long-term fit within the organization

Key Assessment Areas:

• Marketing strategy and planning skills
• Data-driven decision-making and analytical skills
• Communication and interpersonal skills
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as any experience working on sustainability-focused initiatives or in the fashion industry
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively in a fast-paced environment
• Research the company and its mission to demonstrate your enthusiasm for the role and alignment with the organization's goals

ATS Keywords: Marketing strategy, lead generation, digital marketing, data analytics, CRM management, website management, content creation, copywriting, social media engagement, Go-To-Market strategy, performance analysis, e-commerce, ABM campaigns, Google Analytics, Excel, creative thinking

ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, allowing the company to evaluate candidates' skills and fit for the role in a comprehensive manner.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Ahrefs
• TikTok
• LinkedIn
• Meta
• Apollo
• HubSpot
• Webflow
• WIX
• Canva
• PowerPoint
• Google Apps Script
• Python
• Terminal

ASSUMPTION: The tools and technologies listed are based on the job description and may not be exhaustive. Candidates should be prepared to use and learn additional tools and platforms as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Collaboration and teamwork
• Empowerment and growth
• Customer-centricity

Work Style:

• Creative and strategic thinking
• Data-driven decision-making
• Collaborative and supportive team environment
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in marketing, particularly in the context of sustainability and innovation?
• Can you describe a time when you had to balance creative and analytical thinking to solve a complex marketing challenge?
• How do you approach working collaboratively with cross-functional teams, and how have you handled conflicts or differing opinions in the past?

ASSUMPTION: PlatformE's focus on sustainability and innovation may influence the company's culture and values, as well as the types of candidates who are a good fit for the organization.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Balancing creative and analytical thinking to develop and execute effective marketing strategies
• Collaborating effectively with cross-functional teams and external agencies
• Adapting to a hybrid work arrangement and balancing in-person teamwork with remote work
• Keeping up with the latest trends and best practices in marketing, particularly in the context of sustainability and innovation

ASSUMPTION: The challenges listed are based on the job description and may not be exhaustive. Candidates should be prepared to face additional challenges and adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving sustainability and innovation in the fashion industry through cutting-edge technology
• While there may be similar marketing roles in other industries, the specific context and mission of PlatformE set this role apart
• Candidates with experience in sustainability-focused initiatives or the fashion industry may find this role particularly appealing and well-suited to their skills and interests

ASSUMPTION: The unique focus of PlatformE on sustainability and innovation in the fashion industry sets this role apart from similar marketing roles in other industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new B2B software solution or feature
• Creating and managing ABM campaigns to target specific accounts and industries
• Collaborating with cross-functional teams to create sales and product enablement presentations for a new product launch
• Analyzing performance data and optimizing marketing efforts to improve ROI for a specific campaign or initiative

ASSUMPTION: The sample projects listed are based on the job description and may not be exhaustive. Candidates should be prepared to work on a variety of marketing projects and initiatives, depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for sustainability and innovation in the fashion industry, and how this role contributes to that mission?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment and success in our marketing efforts?
• What opportunities are there for growth and development within the marketing team and the broader organization?
• How does the company support work-life balance and employee well-being, particularly in a hybrid work arrangement?
• Can you provide an example of a successful marketing campaign or initiative that the company has executed in the past, and what lessons were learned from that experience?

ASSUMPTION: The key questions listed are based on the job description and may not be exhaustive. Candidates should prepare thoughtful and insightful questions to ask during the interview, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as any experience working on sustainability-focused initiatives or in the fashion industry
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively in a fast-paced environment
• Research the company and its mission to demonstrate your enthusiasm for the role and alignment with the organization's goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.