📌 Core Information
🔹 Job Title: Marketing Lead Specialist (They/She/He)
🔹 Company: PlatformE
🔹 Location: Porto, Portugal
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days at the office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for PlatformE's B2B software solution
- Driving brand awareness, lead generation, and customer acquisition
- Leveraging a blend of creative thinking, strategic planning, and analytical skills
- Collaborating with the in-house B2C cult footwear brand, SWEAR London
ASSUMPTION: This role requires a strong understanding of both B2C and B2B marketing, with a focus on digital strategies and data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that drive brand awareness, lead generation, and customer acquisition for PlatformE's B2B software solution
✅ Collaborate with the SWEAR London team to create synergies between the B2B and B2C brands
✅ Manage and optimize lead pipelines for B2B sales using CRM platforms like Apollo and HubSpot
✅ Create and manage ABM campaigns to target key accounts
✅ Develop and maintain strong relationships with key partners and influencers in the industry
✅ Monitor and analyze marketing KPIs using tools like Google Analytics and Google Tag Manager
✅ Manage and update PlatformE's website using Webflow and WIX, ensuring it aligns with the brand's positioning and messaging
✅ Create sales and product enablement presentations using Canva or PowerPoint
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: Over 2 years of B2C and B2B SaaS experience
Required Skills:
- Strong expertise in Go-To-Market (GTM) strategy execution and business development
- Proficient in Google Analytics, Google Search Console, Google Ads, Ahrefs, TikTok, LinkedIn, and Meta
- Strong Excel or Google Sheets skills and data-driven decision-making
- Experience with lead tracking and analysis via Google Tag Manager
- Hands-on experience with Apollo, HubSpot, and CRM platforms
- Basic understanding of WIX or similar CMS for website updates
- Excellent communication and interpersonal skills
- Fluently in English
Preferred Skills:
- Familiarity with Google Apps Script for automation
- Basic Python and web scraping knowledge for data enrichment
- Comfort using Terminal for data processing and workflow automation
ASSUMPTION: Candidates with experience in the fashion industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on experience and industry standards for a marketing lead role in Portugal)
Benefits:
- Bulletproof healthcare insurance
- Free Gym membership
- Stock options plan
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days at the office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing lead role in Portugal. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on B2B software solutions and made-to-order fashion
Company Size: Small (11-50 employees) - This size allows for a more agile and collaborative work environment, with opportunities for growth and impact
Founded: 2016 - PlatformE has been operating for nearly a decade, providing ample time for the company to establish itself and grow
Company Description:
- PlatformE is a leading innovator in the fashion industry, with a mission to revolutionize the way fashion is created, produced, and consumed while minimizing environmental impact
- The company offers two main products: PlatformE Custom, a full data orchestration system for seamless management of personalized orders, and PlatformE RealTime, a multi-side software solution to foster fast-to-market fashion solutions while minimizing waste and driving success
- PlatformE also operates an in-house B2C cult footwear brand, SWEAR London, which operates on a made-to-order principle to minimize material waste
Company Specialties:
- Customization and personalization
- Made-to-order and on-demand production
- Real-time data and predictive costing
- Eco-design and sustainability
- SaaS and digital catalogues
Company Website: http://www.platforme.com
ASSUMPTION: PlatformE's focus on sustainability and innovation sets it apart in the fashion industry, providing a unique opportunity for candidates to make a positive impact.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the marketing function
Reporting Structure: The Marketing Lead Specialist will report directly to the CEO and work closely with the SWEAR London team
Work Arrangement: Hybrid (3 days at the office, 2 days remote) - This arrangement offers flexibility and a balance between collaboration and independent work
Growth Opportunities:
- As PlatformE continues to grow, there may be opportunities for the Marketing Lead Specialist to take on additional responsibilities or move into a management role
- The company's focus on innovation and sustainability provides ample opportunities for learning and development
ASSUMPTION: The hybrid work arrangement and small company size provide ample opportunities for growth and impact in this role.
🌍 Location & Work Environment
Office Type: Hybrid - The office is located in Porto, Portugal, with remote work options available
Office Location(s): Rua Sá da Bandeira, 605, Porto, Porto 4000-437, PT
Geographic Context:
- Porto is the second-largest city in Portugal, with a rich history and vibrant cultural scene
- The city is known for its port wine, historic architecture, and lively nightlife
- Porto offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days at the office, 2 days remote)
ASSUMPTION: The hybrid work arrangement and central office location in Porto provide a good balance between work and personal life for candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the CEO
- In-person or virtual interview with the SWEAR London team
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and execution
- Data-driven decision-making and analytics
- Communication and interpersonal skills
- Cultural fit and alignment with PlatformE's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of PlatformE's mission and values in your application materials
- Prepare examples of your marketing strategies and campaigns, as well as your data analysis and reporting skills
ATS Keywords: Marketing strategy, lead generation, digital marketing, data analytics, CRM management, website management, content creation, copywriting, social media engagement, Go-To-Market strategy, business development, performance analytics
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills and strategic thinking, as well as their cultural fit with PlatformE's mission and values.
🛠️ Tools & Technologies
- Google Analytics, Google Search Console, Google Ads, Ahrefs, TikTok, LinkedIn, and Meta
- Apollo, HubSpot, and other CRM platforms
- Webflow and WIX for website management
- Canva or PowerPoint for presentation creation
- Google Apps Script, Python, and Terminal for automation and data processing
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation - PlatformE is committed to driving sustainability through cutting-edge technology
- Sustainability - The company is dedicated to minimizing the environmental impact of the fashion industry
- Collaboration - PlatformE fosters a collaborative work environment, both internally and with partners and influencers in the industry
Work Style:
- Agile and dynamic - PlatformE operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive
- Data-driven - The company relies on data and analytics to inform decision-making and strategy
- Creative and innovative - PlatformE encourages employees to think outside the box and challenge the status quo
Self-Assessment Questions:
- How do you align with PlatformE's mission to revolutionize the fashion industry and minimize its environmental impact?
- How do you approach data-driven decision-making and analytics in your marketing strategies?
- How do you balance creativity and innovation with data-driven insights and analysis?
ASSUMPTION: Candidates who share PlatformE's commitment to sustainability and innovation, and who can demonstrate a strong fit with the company's values and work style, will be well-positioned for success in this role.
⚠️ Potential Challenges
- The fashion industry is highly competitive and ever-changing, requiring the Marketing Lead Specialist to stay up-to-date with the latest trends and best practices
- The role requires a high level of autonomy and the ability to work independently, which may be challenging for candidates who prefer a more structured work environment
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role may require occasional travel to attend industry events or meet with partners and influencers
ASSUMPTION: Candidates who are adaptable, self-motivated, and comfortable working in a dynamic and fast-paced environment will be well-suited to this role.
📈 Similar Roles Comparison
- This role is unique in its focus on both B2B software solutions and made-to-order fashion, requiring a strong understanding of both B2C and B2B marketing strategies
- Compared to other marketing lead roles, this position offers a high level of autonomy and the opportunity to make a significant impact on the company's growth and success
- Career progression in this role may involve moving into a management position or taking on additional responsibilities within the marketing function
ASSUMPTION: Candidates who are seeking a unique and challenging role with ample opportunities for growth and impact will find this position appealing.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new B2B software solution
- Creating and managing ABM campaigns to target key accounts in the fashion industry
- Analyzing marketing KPIs and optimizing lead generation strategies using data-driven insights
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Lead Specialist may be responsible for in this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does PlatformE differentiate itself from other B2B software solutions and made-to-order fashion brands?
- What are the key priorities for this role in the first 90 days?
- How does the SWEAR London team collaborate with the PlatformE B2B marketing team?
- What opportunities are there for growth and development within the marketing function at PlatformE?
- How does PlatformE support work-life balance for its employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies and campaigns, as well as your data analysis and reporting skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
