Marketing Lead - Turkey and Middle East

📌 Core Information

🔹 Job Title: Marketing Lead - Turkey and Middle East

🔹 Company: Ascensia Diabetes Care

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans for Turkey and the Middle East
• Driving marketing tactics to enhance brand performance
• Collaborating with cross-functional teams to manage product life cycles
• Tracking and analyzing marketing activities for performance
• Managing budgets and coordinating local events

ASSUMPTION: This role requires a strategic mindset, strong execution skills, and the ability to work effectively with diverse teams across regions.

📋 Key Responsibilities

✅ Lead the development of country marketing plans for Turkey and Middle East countries, and the regional plan for the Middle East

✅ Drive the development and execution of marketing tactics to enhance the performance and adoption of Ascensia brands with customers

✅ Plan launches and manage product life cycles in alignment with sales and regulatory teams

✅ Collaborate with Ascensia colleagues for global, regional, and countries’ initiatives when assigned or necessary

✅ Manage P&I budgets, track and analyze information to meet financial commitments

✅ Plan, coordinate, and execute local events and symposia with key customers in Turkey and help organize the annual Pharmacist symposium for the Middle East & Europe region

✅ Facilitate product knowledge sessions and ongoing training programs for sales teams

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: University degree in marketing, business, or life science

Experience: Min. 8 years of work experience in a relevant industry sector (Medical Devices, Pharma, Healthcare, Diagnostics), ideally in Diabetes Care, in Marketing Management / mix of Marketing & Sales Management

Required Skills:

• Marketing expertise and proven experience in delivering results through implementation and strong execution at regional/country level
• Experience in working in an international organization, interacting with people across different business groups and regions
• Language skills: Proficient in Turkish and good working knowledge of Arabic, full command of English language
• Able and willing to travel

Preferred Skills:

• Experience in the diabetes care industry
• Familiarity with continuous glucose monitoring systems

ASSUMPTION: Candidates with experience in the diabetes care industry may have a deeper understanding of the market and customer needs, providing a competitive advantage.

💰 Compensation & Benefits

Salary Range: Ascensia offers competitive compensation structures aligned with market standards. The salary range for this role is estimated to be between ₺150,000 - ₺250,000 per annum, based on industry standards for a Marketing Lead role in Istanbul, Turkey.

Benefits:

• Flexible work environment promoting work-life balance
• Collaboration and continuous learning opportunities
• Professional development and growth

Working Hours: Full-time position with standard working hours (40 hours/week). Occasional travel may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ascensia Diabetes Care operates in the medical equipment manufacturing industry, focusing on diabetes care solutions.

Company Size: Ascensia is a mid-sized company with 1,001-5,000 employees globally, providing a collaborative and dynamic work environment.

Founded: Ascensia was established in 2016 through the acquisition of Bayer Diabetes Care by Panasonic Healthcare Holdings.

Company Description:

• Ascensia is a global specialist diabetes care company dedicated to helping people living with diabetes
• The company's mission is to empower people with diabetes through innovative solutions that simplify and improve their lives
• Ascensia offers high-quality solutions and tools that make a positive, daily difference for people with diabetes

Company Specialties:

• Diabetes Solutions
• Diabetes Blood Glucose Monitoring
• Diabetes Blood Glucose Meters
• Continuous Glucose Monitoring

Company Website: http://www.ascensia.com

ASSUMPTION: Ascensia's focus on innovation and specialized expertise in diabetes enables it to develop high-quality solutions and precision tools that help patients manage their condition and take charge of their lives.

📊 Role Analysis

Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and leadership.

Reporting Structure: The Marketing Lead reports directly to the Regional Marketing Director and collaborates with various cross-functional teams, including sales, regulatory, and product management.

Work Arrangement: This is an on-site position with occasional travel required to attend events and meetings in the Middle East region.

Growth Opportunities:

• Potential to expand regional responsibilities as the company grows
• Opportunities to work on global initiatives and collaborate with international teams
• Possibility to transition into a more senior role, such as Regional Marketing Director, as experience and performance develop

ASSUMPTION: Ascensia's focus on innovation and growth provides ample opportunities for career development and advancement within the organization.

🌍 Location & Work Environment

Office Type: Ascensia's Istanbul office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub in the region
• The city offers a vibrant mix of modern and traditional features, with a rich history dating back to ancient times
• Istanbul provides ample opportunities for professional growth and networking within the medical and healthcare industries

Work Schedule: Standard working hours are from 9:00 AM to 6:00 PM, Monday through Friday, with a one-hour lunch break. Occasional flexibility may be required to accommodate meetings and events in different time zones.

ASSUMPTION: Ascensia's Istanbul office provides a dynamic and engaging work environment that supports the success of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Regional Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and stakeholder management
• Budget management and financial acumen
• Language skills and cultural awareness
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, regional expertise, and language skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research Ascensia's products and the diabetes care industry to demonstrate your understanding of the market and customer needs
• Practice common interview questions and be prepared to discuss your marketing philosophy and approach to problem-solving

ATS Keywords: Marketing Management, Marketing Strategy, Regional Marketing, Product Launch, Budget Management, Event Coordination, Training Programs, Performance Tracking, Collaboration, Market Analysis, Customer Engagement, Cross-Functional Teamwork, Continuous Improvement, Language Proficiency, International Experience, Execution Excellence, Leadership

ASSUMPTION: Ascensia's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Ascensia provides the necessary tools and technologies to support employees' success in their roles.

👔 Cultural Fit Considerations

Company Values:

• Resilient Growth Mindset
• Executional Excellence
• Courageous Leadership
• Inclusive Collaboration

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and focused on execution
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with diverse teams across different regions and time zones?
• Do you have a proven track record of delivering results through strong execution and strategic planning?

ASSUMPTION: Ascensia's company culture is built on a foundation of strong values, fostering a collaborative and innovative work environment that supports the success of its employees.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working with diverse teams across different regions and time zones
• Adapting to changes in the market and regulatory environment
• Balancing strategic planning with day-to-day tactical execution

ASSUMPTION: Ascensia's Marketing Lead role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager position, but with a focus on the Middle East region and a greater emphasis on event coordination and customer engagement
• Compared to a Global Marketing Director role, this position has a more regional focus and less responsibility for global strategy and coordination
• Career progression from this role could lead to a Regional Marketing Director or similar senior leadership position within Ascensia or another organization

ASSUMPTION: While this role shares similarities with other marketing management positions, its unique focus on the Middle East region and emphasis on event coordination set it apart.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new diabetes management app in the Middle East
• Conducting market research to identify opportunities for growth in the Turkish diabetes care market
• Planning and coordinating a regional customer event to engage healthcare professionals and nurses in the Middle East

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Marketing Lead role, requiring a mix of analytical, creative, and execution skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Ascensia's overall marketing strategy for the Middle East region?
• What are the key priorities for this role in the first 90 days?
• How does Ascensia support the professional development and growth of its marketing employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth within the organization?
• How does Ascensia approach collaboration and communication with its international teams and partners?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, Ascensia's commitment to employee development, and the company's approach to international collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, regional expertise, and language skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research Ascensia's products and the diabetes care industry to demonstrate your understanding of the market and customer needs
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.