📌 Core Information
🔹 Job Title: Marketing Lead, WPP Open Pro
🔹 Company: WPP
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Launching and establishing the Open Pro brand as a leader in AI-powered marketing
- Developing and executing a customer acquisition strategy to drive lead generation
- Managing and optimizing digital campaigns across various channels
- Collaborating with cross-functional teams to improve product, proposition, and marketing performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a fast-paced, evolving environment.
📋 Key Responsibilities
✅ Own and evolve the brand positioning, messaging, and tone of voice
✅ Define and manage a content and communications strategy to launch the brand
✅ Develop and execute the customer acquisition strategy, including lead management, scoring, and nurture processes
✅ Define, execute, and manage digital campaigns across channels like PPC, SEO, and LinkedIn
✅ Identify and implement opportunities to automate lead generation and content creation processes
✅ Monitor and report on lead generation performance using weekly KPIs and dashboards
✅ Work closely with product, sales, PR, and leadership teams to provide feedback and improve performance
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience as a Marketing Manager in a B2B SaaS business or a large agency environment
Required Skills:
- Proven track record of creating and managing content and communications plans to drive lead generation activities
- Proven track record of managing paid acquisition channels to meet customer acquisition targets and budgets
- Strong data analysis skills with a focus on data-driven decision-making
- Exceptional written and verbal communication skills
- Experience working collaboratively across product, sales, PR, and leadership teams
- Comfortable working in fast-paced, ambiguous environments with evolving priorities
Preferred Skills:
- Experience with AI tools for automation and optimization
- Familiarity with the advertising and marketing services industry
- Experience managing a team
ASSUMPTION: Candidates with experience in B2B marketing, digital campaigns, and lead generation strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Marketing Manager role in London)
Benefits:
- Hybrid work arrangement (4 days in office)
- Competitive benefits package
- Opportunities for professional development and growth
- Global network of creative and talented colleagues
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London, considering the experience level and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. WPP is a global leader in marketing services, with deep AI, data, and technology capabilities, operating in over 100 countries.
Company Size: 10,001+ employees. WPP offers a large network of resources and opportunities for growth and collaboration.
Founded: 1971. WPP has a long history of innovation and transformation in the advertising industry.
Company Description:
- WPP is the creative transformation company, using the power of creativity to build better futures for people, planet, clients, and communities.
- WPP operates in over 100 countries, with corporate headquarters in New York, London, and Singapore.
- WPP's clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Company Specialties:
- Advertising Services
- Marketing Services
- Creative Transformation
- AI, Data, and Technology Solutions
Company Website: http://www.wpp.com
ASSUMPTION: WPP's large size and global presence offer applicants a unique opportunity to work on diverse projects and collaborate with talented professionals worldwide.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the Open Pro brand and WPP's broader organization.
Reporting Structure: The Marketing Lead will report directly to the Open Pro leadership team and collaborate with cross-functional teams, including product, sales, and PR.
Work Arrangement: Hybrid (4 days in office). This arrangement offers flexibility and the opportunity to build strong relationships with colleagues while enjoying remote work benefits.
Growth Opportunities:
- As the Open Pro brand grows, there may be opportunities to lead a team or take on additional responsibilities within WPP.
- WPP's global presence and diverse portfolio of brands offer opportunities for internal mobility and career progression.
ASSUMPTION: This role provides a unique opportunity to shape the Open Pro brand and gain valuable experience in AI-powered marketing and brand management.
🌍 Location & Work Environment
Office Type: Hybrid (4 days in office). WPP's offices are designed to foster collaboration and creativity, with state-of-the-art facilities and amenities.
Office Location(s): Sea Containers 18 Upper Ground, London, London SE1 9GL, GB
Geographic Context:
- London is a global hub for advertising, marketing, and creative industries.
- The office is located in the vibrant South Bank area, close to the River Thames and numerous cultural attractions.
- London offers a multicultural environment with excellent transportation links and a wide range of housing options.
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: WPP's hybrid work arrangement offers applicants the best of both worlds: the opportunity to collaborate and build relationships in the office and the flexibility to work remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Open Pro leadership team
- Final interview with the WPP HR representative
Key Assessment Areas:
- Strategic thinking and brand management skills
- Digital marketing and campaign management expertise
- Data analysis and reporting capabilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past work, demonstrating your ability to manage brands, create content, and drive lead generation.
- Research WPP and the Open Pro brand to show your enthusiasm and understanding of the company and its mission.
ATS Keywords: Marketing Manager, B2B SaaS, Lead Generation, Digital Campaigns, Brand Management, AI Marketing, Hybrid Work, WPP, Open Pro
ASSUMPTION: Applicants who demonstrate a strong understanding of the role, relevant experience, and a strategic mindset will be most successful in the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and PPC tools (e.g., Google Ads, SEMrush)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Courage
- Curiosity
- Craftsmanship
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Continuous learning and adaptation
Self-Assessment Questions:
- Do you thrive in fast-paced, evolving environments?
- Are you comfortable working collaboratively across multiple teams?
- Do you have a strategic mindset and strong communication skills?
ASSUMPTION: Applicants who align with WPP's values and work style will be most successful in this role and within the company's culture.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including product, sales, and PR
- Adapting to evolving priorities and a rapidly changing market landscape
- Working in a large, global organization with diverse teams and stakeholders
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and have strong collaboration and communication skills to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on launching and establishing the Open Pro brand as a leader in AI-powered marketing.
- Compared to other marketing roles, this position offers a high degree of strategic influence and ownership over the brand's success.
- Career progression may involve leading a team or taking on additional responsibilities within WPP's broader organization.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered marketing product
- Managing a rebranding project for an established B2B SaaS company
- Creating and implementing a lead generation strategy for a new marketing technology platform
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Lead role within the context of AI-powered marketing and brand management.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Open Pro and WPP organization, and what are the opportunities for growth and development?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the Open Pro brand differentiate itself in the competitive AI-powered marketing landscape?
- What are the most significant challenges facing the Open Pro brand, and how can this role address them?
- How does WPP support the professional development and growth of its employees?
ASSUMPTION: These questions demonstrate a strategic mindset and a genuine interest in the role, the brand, and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past work, demonstrating your ability to manage brands, create content, and drive lead generation.
- Research WPP and the Open Pro brand to show your enthusiasm and understanding of the company and its mission.
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
