Marketing Leader

📌 Core Information

🔹 Job Title: Vertical Marketing Leader - Americas

🔹 Company: First Advantage

🔹 Location: U.S. Remote

🔹 Job Type: Full-Time, Exempt

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (U.S.)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning vertical marketing strategy for key industries
• Driving demand generation and sales alignment through targeted campaigns
• Leveraging AI to scale and personalize marketing efforts
• Activating campaigns across the funnel and creating vertical thought leadership
• Partnering cross-functionally to maximize impact and measure performance

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong understanding of B2B marketing, AI-powered tools, and vertical-specific nuances.

📋 Key Responsibilities

✅ Develop and own vertical marketing strategy for key industries (Healthcare, Transportation, Industrials, Government, Education, Non-Profit, and LATAM)

✅ Segment target audiences and understand pain points through data and research

✅ Drive demand generation and sales alignment through integrated marketing programs

✅ Leverage AI to scale and personalize campaigns, optimize performance, and generate high-quality leads

✅ Translate corporate campaigns into vertical-specific formats and tactics

✅ Create vertical thought leadership content and position First Advantage as a trusted expert in each industry

✅ Collaborate with cross-functional teams to ensure consistency, compliance, and effectiveness in execution

✅ Measure, learn, and optimize campaign performance across channels and programs

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and performance optimization. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries

Required Skills:

• Proven track record of supporting sales teams and influencing revenue through marketing
• Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
• Comfort operating in a fast-paced, matrixed environment with shifting priorities

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Fluency in Spanish or Portuguese

ASSUMPTION: Candidates should have a strong foundation in B2B marketing, with a focus on demand generation, sales alignment, and AI-driven strategies.

💰 Compensation & Benefits

Salary Range: $78,000 - $115,000 base annually

Benefits:

• Medical, Vision, Dental, and supplementary benefit plans
• 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
• Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
• Access to tech and growth opportunities, and leaders who want you to succeed!

Working Hours: Full-time, with occasional business travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the selected candidate's experience, industry knowledge, technical and communication skills, and other relevant factors.

📌 Applicant Insights

🔍 Company Context

Industry: First Advantage operates in the information services sector, specializing in background screening solutions and insights for employers and housing providers.

Company Size: First Advantage is a large organization with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: First Advantage was founded in 1997 and has since grown to become a global leader in its industry.

Company Description:

• First Advantage delivers comprehensive background check solutions and insights, enabling employers and housing providers to make confident choices, reduce risk, and maintain compliance.
• The company leverages leading technology and global capabilities to complete background checks in over 200 countries and territories.
• First Advantage is committed to removing barriers and supporting its community members to ensure the changing demographics of the workforce are reflected in its hiring and employment practices.

Company Specialties:

• Background Screening
• Residential Screening
• Investigative Research

Company Website: http://www.fadv.com

ASSUMPTION: First Advantage's large size and global presence offer candidates the opportunity to work on high-impact projects and gain exposure to diverse industries and markets.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential to grow into a management role.

Reporting Structure: The Vertical Marketing Leader reports directly to the Senior Director of Vertical Marketing.

Work Arrangement: This role is remote, with occasional business travel required for meetings and events.

Growth Opportunities:

• Proven success in this role may lead to expanded responsibilities or a promotion to a management position.
• The diverse range of verticals and geographic markets offers opportunities to gain experience in new industries and regions.
• First Advantage's commitment to employee growth and development provides ample opportunities for professional advancement.

ASSUMPTION: Candidates should be comfortable working remotely and have a proven track record of driving results in a virtual environment.

🌍 Location & Work Environment

Office Type: Remote (U.S.)

Office Location(s): The primary office is located in Atlanta, GA, with remote team members across the United States.

Geographic Context:

• The U.S. remote work arrangement allows for flexibility and a better work-life balance.
• First Advantage's global presence provides opportunities to work with diverse teams and clients from various regions.
• The company's commitment to diversity, equity, and inclusion fosters a supportive and inclusive work environment.

Work Schedule: Full-time, with occasional business travel required

ASSUMPTION: Candidates should be comfortable working remotely and have a reliable home office setup with minimal distractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and potential team members
• Final interview with the Senior Director of Vertical Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• AI-driven marketing expertise
• Cross-functional collaboration and communication skills
• Performance optimization and data-driven decision-making
• Cultural fit and alignment with First Advantage's values

Application Tips:

• Highlight your experience with AI-powered marketing platforms and demand generation strategies in your resume.
• Tailor your cover letter to demonstrate your understanding of First Advantage's business and the specific verticals mentioned in the job description.
• Prepare examples of vertical-specific marketing campaigns you've executed and their outcomes.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

ATS Keywords: Vertical Marketing, AI-Driven Marketing, Demand Generation, Sales Alignment, B2B Marketing, Campaign Management, Performance Optimization, Cross-Functional Collaboration, Strategic Thinking, Problem-Solving

ASSUMPTION: First Advantage's ATS may prioritize candidates with relevant industry experience, AI-driven marketing expertise, and a strong track record of driving sales performance.

🛠️ Tools & Technologies

• AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM and marketing analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Candidates should have experience with AI-powered marketing platforms and be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers first in all we do
• Integrity: Upholding the highest ethical standards
• Inclusion: Fostering a diverse, equitable, and inclusive work environment
• Collaboration: Working together to achieve shared goals
• Accountability: Taking ownership and responsibility for our actions

Work Style:

• Data-driven and results-oriented
• Strategic and innovative
• Collaborative and team-focused
• Adaptable and resilient
• Customer-focused and customer-obsessed

Self-Assessment Questions:

• How do you leverage data and AI to inform your marketing strategies and improve performance?
• Can you provide an example of a successful vertical-specific marketing campaign you've executed, and how you tailored the messaging and tactics to resonate with the target audience?
• How do you prioritize and manage multiple campaigns and projects simultaneously, and ensure you're delivering on key performance indicators (KPIs) and business objectives?

ASSUMPTION: Candidates should be able to demonstrate their alignment with First Advantage's values and work style through their responses to these self-assessment questions.

⚠️ Potential Challenges

• Managing multiple verticals and geographic markets may require prioritization and strategic decision-making.
• Working remotely may present distractions and require strong self-motivation and time management skills.
• Occasional business travel may be required for meetings and events, which could disrupt personal schedules.
• First Advantage's large size and global presence may present a steep learning curve for new employees.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, matrixed environment with shifting priorities and be able to manage their time and workload effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on vertical-specific marketing strategies and AI-driven execution.
• Compared to other marketing roles, this position requires a deeper understanding of industry-specific nuances and a stronger emphasis on data-driven decision-making.
• Career progression may differ from traditional marketing roles, with opportunities to specialize in vertical marketing or transition into management positions.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to adapt their expectations accordingly.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for the Healthcare vertical, focusing on AI-driven patient matching and predictive analytics to improve patient outcomes and reduce readmission rates.
• Creating vertical-specific thought leadership content for the Transportation industry, highlighting the benefits of AI-powered background screening for fleet management and driver safety.
• Optimizing campaign performance for the Industrials vertical by leveraging AI-driven segmentation and lead scoring to improve conversion rates and reduce cost per acquisition.

ASSUMPTION: These sample projects illustrate the AI-driven and vertical-specific nature of the role, requiring candidates to demonstrate their expertise in both areas.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies in place for the key verticals, and how this role will contribute to their evolution and optimization?
• How does the Senior Director of Vertical Marketing support the growth and development of the Vertical Marketing Leaders, and what opportunities exist for collaboration and knowledge-sharing within the team?
• What are the primary challenges facing the Healthcare, Transportation, and Industrials verticals, and how can marketing strategies address these challenges and drive business growth?
• How does First Advantage measure the success of its vertical marketing campaigns, and what key performance indicators (KPIs) are most critical to track and optimize?
• What opportunities exist for growth and professional development within the Vertical Marketing team, and how does First Advantage support the career advancement of its employees?

ASSUMPTION: Candidates should use these questions to demonstrate their interest in the role, understanding of the business, and commitment to driving results for First Advantage.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with AI-powered marketing platforms, demand generation strategies, and vertical-specific marketing campaigns.
• Write a cover letter that demonstrates your understanding of First Advantage's business and the specific verticals mentioned in the job description.
• Prepare examples of vertical-specific marketing campaigns you've executed and their outcomes to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.