📌 Core Information
🔹 Job Title: Marketing Leader
🔹 Company: Gemini
🔹 Location: Singapore
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts in Singapore and APAC to increase brand presence and awareness
- Developing and executing strategies for content, SEO, thought leadership, email marketing, community engagement, and events
- Collaborating with cross-functional teams to deliver specific initiatives for target markets
- Managing and mentoring team members
ASSUMPTION: This role requires a generalist marketer with a strong understanding of the Web3 and crypto landscape to drive brand awareness and engagement in the APAC region.
📋 Key Responsibilities
✅ Content & SEO: Improve Gemini's web and mobile SEO performance through technical improvements and content strategy
✅ Thought Leadership: Develop and execute a thought leadership content strategy to position Gemini as an expert in Web3 and crypto
✅ Email Marketing: Create and optimize ad-hoc blast campaigns, journeys, and cohort-based A/B testing
✅ Reactivation: Craft targeted messages for customer cohorts, test, measure, and iterate as needed
✅ Social Media & Community: Build and engage Gemini's user community through tailored content and targeted distribution channels
✅ Events: Plan and execute engagement events with partners and top clients in Singapore
✅ Brand Sponsorships: Lead Gemini's sponsorship strategy and execute brand partnerships and activations
✅ Partnerships: Explore creative partnerships to boost brand awareness and customer acquisition and engagement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management to drive marketing success in the APAC region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10-15 years of general marketing experience with a focus on brand presence and awareness, content strategy, SEO, events, social media, and community management
Required Skills:
- Proven track record in developing and delivering brand and awareness initiatives
- Experience with measurement and analytics tools (Google Analytics, Mixpanel, Looker)
- Familiarity with CRM and email marketing tools
- Basic understanding of performance marketing channels (Facebook, Google, ad networks)
- Experience working with community groups (Telegram, Reddit, Discord)
- Excellent written and verbal communication skills
- Strong bias for action and ability to implement best practices in a fast-paced environment
- Entrepreneurial mindset and passion for crypto and Web3
- Team leadership and management experience
Preferred Skills:
- Fluency in local languages (e.g., Mandarin, Cantonese)
- Experience working in the crypto or Web3 industry
- Knowledge of the APAC market and consumer behavior
ASSUMPTION: Candidates should have a strong background in marketing with a focus on brand awareness and community engagement, as well as experience working with analytics and marketing tools.
💰 Compensation & Benefits
Salary Range: SGD 250,000 - 350,000 per annum (Estimated based on industry standards for a Marketing Leader role in Singapore with 10-15 years of experience)
Benefits:
- Comprehensive health plans covered at 100% for employees and dependents
- Long-term incentive in the form of a new hire equity grant
- Paid Parental Leave
- Competitive paid time off
Working Hours: Full-time, with a hybrid work arrangement (3 days in the office per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Leader role in Singapore with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency and Web3 technologies
Company Size: Medium (501-1,000 employees), offering a mix of corporate structure and startup-like agility
Founded: 2015, with a mission to build a bridge to the future of money
Company Description:
- Gemini is a next-generation cryptocurrency exchange and custodian, allowing customers to buy, sell, stake, and store digital assets
- Founded by Cameron and Tyler Winklevoss, Gemini is a New York trust company held to the highest level of fiduciary obligations, capital reserve requirements, and banking compliance standards
- Gemini aims to empower users through its products and is committed to equal employment opportunity
Company Specialties:
- Cryptocurrency exchange and custodial services
- Staking and yield-generating products
- Crypto lending and borrowing
- Institutional services and prime brokerage
Company Website: gemini.com
ASSUMPTION: Gemini's focus on cryptocurrency and Web3 technologies makes it an attractive employer for candidates interested in the crypto industry and its growth potential.
📊 Role Analysis
Career Level: Senior-level marketing role with team leadership responsibilities
Reporting Structure: This role reports directly to the APAC leadership team and may have team members reporting to them
Work Arrangement: Hybrid, with 3 days in the office per week, offering a balance between in-person collaboration and remote work
Growth Opportunities:
- Expanding Gemini's brand presence and awareness in the APAC region
- Developing and implementing innovative marketing strategies
- Building and mentoring a high-performing marketing team
- Potential career progression into regional or global marketing leadership roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a substantial impact on Gemini's APAC expansion and develop their leadership skills.
🌍 Location & Work Environment
Office Type: Gemini's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 600 3rd Ave, New York, NY 10016, US (Global headquarters); Singapore office location to be confirmed
Geographic Context:
- Singapore is a global financial hub with a thriving startup ecosystem and a strong focus on innovation and technology
- The APAC region offers significant growth potential for cryptocurrency and Web3 technologies
- Singapore's multicultural environment provides an opportunity to engage with diverse customer segments
Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office per week), offering flexibility and work-life balance
ASSUMPTION: Gemini's Singapore office provides a dynamic and engaging work environment, with opportunities to collaborate with talented team members and engage with the local crypto and tech community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the People Team
- Virtual interview with the APAC leadership team
- Final interview with the Gemini co-founders (Cameron and Tyler Winklevoss)
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Cultural fit and alignment with Gemini's values
- Understanding of the crypto and Web3 landscape
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Gemini's mission and the APAC market
- Prepare examples of successful marketing campaigns or initiatives you've led
- Research Gemini's competitors and identify opportunities for differentiation
ATS Keywords: Marketing Strategy, Brand Awareness, Content Strategy, SEO, Thought Leadership, Email Marketing, Community Engagement, Events, Partnerships, Team Leadership, Crypto, Web3
ASSUMPTION: Gemini's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on finding the best fit for the APAC team.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- Looker
- CRM (e.g., Salesforce, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing and analytics.
👔 Cultural Fit Considerations
Company Values:
- Empower the individual
- Focus on the customer
- Do more with less
- Be persistent
- Default to action
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Entrepreneurial and innovative
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Gemini's mission to build a bridge to the future of money?
- How do you approach building and engaging a community of users in the APAC region?
- How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong fit with Gemini's values and work style, as well as a passion for crypto and Web3, will be well-positioned for success in this role.
⚠️ Potential Challenges
- Navigating the unique cultural and regulatory landscape of the APAC region
- Managing a team remotely or across different time zones
- Keeping up with the rapidly evolving crypto and Web3 landscape
- Balancing the need for strategic planning with the need for quick execution and adaptation
ASSUMPTION: These challenges require a proactive, adaptable, and strategic mindset, as well as strong communication and leadership skills.
📈 Similar Roles Comparison
- This role differs from traditional marketing leadership positions in its focus on the crypto and Web3 industry and the unique APAC market
- Candidates with experience in the crypto or Web3 industry may have an advantage in understanding Gemini's products and target audience
- Career progression opportunities may include regional or global marketing leadership roles within Gemini
ASSUMPTION: This role offers a unique opportunity to drive marketing success in the fast-growing crypto and Web3 industry, with potential for significant career growth and impact.
📝 Sample Projects
- Developing and executing a regional content strategy to increase Gemini's brand awareness and thought leadership in the APAC market
- Optimizing Gemini's SEO performance through technical improvements and targeted content creation
- Planning and executing a series of high-impact events to engage Gemini's top clients and partners in Singapore
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a mix of planning, execution, and analysis to drive marketing success.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does Gemini support the professional development and growth of its marketing team members?
- What is Gemini's approach to measuring and optimizing marketing performance in the APAC region?
- How does Gemini engage with and support the local crypto and tech community in Singapore?
- What are the most exciting opportunities for growth and innovation in Gemini's APAC marketing strategy?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, as well as a strong interest in Gemini's mission and the APAC market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Gemini's mission and the APAC market, as well as your passion for crypto and Web3
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on brand awareness, community engagement, and events
- Follow up with Gemini's People Team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
