📌 Core Information
🔹 Job Title: Marketing Liaison
🔹 Company: Encompass Health
🔹 Location: Ocala, Florida
🔹 Job Type: Regular
🔹 Category: Healthcare
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cultivating strong referral relationships within a geographic territory
- Driving patient growth through strategic marketing efforts
- Developing and implementing call plans and strategies using the Referral Development System (RDS)
- Educating community, referral sources, and physicians about hospital programs and services
- Identifying development opportunities to position the hospital strategically in the marketplace
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge. It's ideal for someone with a background in healthcare, sales, or marketing, looking to leverage their skills to drive patient growth.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen patients from various facilities
✅ Develop and implement call plans and strategies using RDS
✅ Use market analysis data to identify new business opportunities
✅ Educate community, referral sources, and physicians about hospital programs and services
✅ Identify development opportunities to position the hospital strategically in the marketplace
✅ Respond to and overcome admission barriers, following up on admissions variables
ASSUMPTION: This role involves a significant amount of travel within the assigned territory, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment preferred.
Required Skills:
- Strong communication and interpersonal skills
- Proven sales or marketing experience
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market
- Valid driver's license and acceptable driving record
- CPR certification
Preferred Skills:
- Bilingual or multilingual skills
- Experience with CRM software
- Knowledge of the local healthcare market
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent job experience will be considered. Familiarity with the local healthcare market is highly desirable but not strictly required.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for a Marketing Liaison role in Florida)
Benefits:
- Affordable medical, dental, and vision plans
- Generous paid time off
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- Vibrant company culture
Working Hours: Full-time, typically Monday-Friday, with some flexibility for evening and weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is a leading provider of post-acute care services, specializing in inpatient rehabilitation hospitals and home health and hospice services.
Company Size: Encompass Health is a large company with over 150 locations nationwide and approximately 36,000 employees.
Founded: 1984, as HealthSouth Corporation. The company rebranded as Encompass Health in 2018.
Company Description:
- Encompass Health operates rehabilitation hospitals, providing high-quality, compassionate care for patients recovering from a major injury or illness
- The company offers advanced technology and innovative treatments to maximize patient recovery
- Encompass Health is committed to creating an inclusive culture that welcomes diversity
Company Specialties:
- Inpatient rehabilitation
- Physical rehabilitation
- Occupational therapy
- Physical therapy
- Speech therapy
Company Website: encompasshealth.com
ASSUMPTION: Encompass Health's large size and national presence offer opportunities for career growth and advancement.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into management or other specialized roles
Reporting Structure: This role reports directly to the Director of Marketing or a similar position
Work Arrangement: On-site, with travel required for territory management
Growth Opportunities:
- Advancement to management or leadership roles
- Expansion into other areas of healthcare marketing or sales
- Professional development through training and education opportunities
ASSUMPTION: Success in this role could lead to opportunities in marketing, sales, or other areas of the healthcare industry.
🌍 Location & Work Environment
Office Type: On-site, with a focus on community engagement and territory management
Office Location(s): Ocala, Florida
Geographic Context:
- Ocala is located in central Florida, approximately 90 miles northwest of Orlando
- The area offers a mix of urban and rural environments, with a population of around 60,000 people
- Ocala has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with some flexibility for evening and weekend work as needed
ASSUMPTION: The Ocala location offers a mix of urban and rural environments, providing opportunities for both community engagement and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Sales and marketing skills
- Healthcare knowledge and experience
- Communication and interpersonal skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant healthcare, sales, or marketing experience in your resume
- Tailor your cover letter to emphasize your understanding of the role and Encompass Health's mission
- Prepare examples of successful sales or marketing campaigns you've led or contributed to
ATS Keywords: Marketing Liaison, Healthcare Marketing, Sales Experience, Territory Management, Referral Development, Patient Growth
ASSUMPTION: Encompass Health's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Microsoft Office Suite
- Google Workspace
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with CRM software and marketing automation tools is preferred but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have a strong commitment to Encompass Health's mission and values?
ASSUMPTION: Encompass Health values candidates who are passionate about their mission and committed to their core values.
⚠️ Potential Challenges
- Managing a large territory and maintaining strong referral relationships
- Adapting to changes in the healthcare industry and market trends
- Balancing sales and marketing responsibilities while maintaining a strong focus on patient care
- Working in a fast-paced, dynamic environment with frequent travel
ASSUMPTION: Success in this role requires strong communication, interpersonal, and time management skills, as well as the ability to adapt to change and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the healthcare industry and healthcare marketing strategies
- Encompass Health's large size and national presence offer opportunities for career growth and advancement not typically available in smaller organizations
- This role is ideal for candidates looking to leverage their sales or marketing skills in a healthcare setting, with a focus on driving patient growth
ASSUMPTION: While this role shares similarities with other marketing and sales positions, its unique focus on healthcare marketing sets it apart.
📝 Sample Projects
- Developing and implementing a successful referral development strategy for a new territory
- Educating community referral sources and physicians about new hospital programs and services, leading to increased patient referrals
- Identifying and capitalizing on new business opportunities, resulting in significant growth in patient referrals
ASSUMPTION: Success in this role requires a proactive, strategic approach to marketing and sales, with a strong focus on driving patient growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Encompass Health support the professional development and growth of its marketing liaisons?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Encompass Health measure the success of its marketing liaisons, and what metrics are most important?
- What opportunities are there for growth and advancement within the marketing department or the organization as a whole?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and Encompass Health's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant healthcare, sales, or marketing experience
- Write a cover letter explaining your interest in the role and Encompass Health's mission
- Prepare examples of successful sales or marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
