📌 Core Information
🔹 Job Title: Marketing Liaison
🔹 Company: Encompass Health
🔹 Location: Texas, Houston, Houston Medical Center Market
🔹 Job Type: Regular
🔹 Category: Hospitals and Health Care
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving patient growth through strategic referral relationships
- Developing and implementing call plans and strategies
- Utilizing market analysis data to identify new business opportunities
- Educating community, referral sources, and physicians about hospital programs and services
- Positioning the hospital strategically in the marketplace
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge to effectively drive patient referrals and grow the business.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen patients from various healthcare facilities
✅ Develop call plans and strategies using the Referral Development System (RDS)
✅ Use market analysis data to identify new business opportunities within the territory
✅ Educate community, referral sources, and physicians about hospital programs and services
✅ Identify development opportunities to position the hospital strategically in the marketplace
✅ Respond to and overcome admission barriers and follow up on admissions variables
ASSUMPTION: The role may require occasional travel to meet with referral sources and attend industry events.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment preferred.
Required Skills:
- Proven ability to build and maintain strong referral relationships
- Excellent communication and presentation skills
- Strong market analysis and strategic planning skills
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market
- Valid driver's license and acceptable driving record
- Current CPR certification
Preferred Skills:
- Previous experience in a marketing or sales role within the healthcare industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in using a Customer Relationship Management (CRM) system would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Marketing Liaison role with 2-5 years of experience in the Houston area)
Benefits:
- Affordable medical, dental, and vision plans
- Generous paid time off
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- Vibrant company culture
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care. Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: 10,001+ employees. As a large organization, Encompass Health offers numerous opportunities for career growth and development.
Founded: 1984. Encompass Health has a rich history and extensive experience in the healthcare industry.
Company Description:
- Encompass Health is committed to setting the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together.
- The company provides advanced technology and innovative treatments to maximize patient recovery.
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare.
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and extensive resources enable it to offer competitive benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of sales, marketing, and healthcare knowledge, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Liaison will report directly to the Marketing Manager or Director of Marketing.
Work Arrangement: On-site, with occasional travel required for meetings with referral sources and industry events.
Growth Opportunities:
- Progression to a Marketing Manager or Director role
- Expansion into other healthcare markets or facilities
- Development of specialized skills in areas such as market research or data analysis
ASSUMPTION: Successful performance in this role may lead to opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site, with a focus on working remotely within the assigned geographic territory.
Office Location(s): Texas, Houston, Houston Medical Center Market
Geographic Context:
- The Houston Medical Center Market is a major healthcare hub, with numerous hospitals, clinics, and medical practices.
- Houston is the fourth most populous city in the United States, offering a diverse and multicultural environment.
- The cost of living in Houston is relatively affordable compared to other major cities in the United States.
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to meet with referral sources and attend industry events.
ASSUMPTION: The work environment may require occasional travel and flexible scheduling to meet with referral sources and attend industry events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Marketing Manager or Director of Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Sales and marketing skills
- Healthcare industry knowledge
- Market analysis and strategic planning skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant sales, marketing, and healthcare experience
- Prepare examples of successful referral development strategies and market analysis projects
- Demonstrate your understanding of the local healthcare market and Encompass Health's services
ATS Keywords: Marketing Liaison, Referral Development, Healthcare Sales, Market Analysis, Patient Growth, Community Education, Admission Barriers
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) system (e.g., Salesforce, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Maps or other mapping software for territory management
- Presentation software (e.g., PowerPoint, Prezi) for community and referral source education
ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of building and maintaining strong referral relationships?
- Are you comfortable working independently and managing your time effectively within a geographic territory?
- Do you have strong market analysis and strategic planning skills, with a focus on driving patient growth?
ASSUMPTION: Encompass Health values candidates who are passionate about the work they do, committed to providing exceptional patient care, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing a large geographic territory effectively may require significant travel and time management skills
- Building and maintaining strong referral relationships may require exceptional communication and interpersonal skills
- Keeping up with industry trends and best practices in healthcare marketing may require continuous learning and professional development
- Occasional travel may be required to meet with referral sources and attend industry events
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and the resources available to them within the company.
📈 Similar Roles Comparison
- Compared to other Marketing Liaison roles, this position may require more frequent travel and a greater focus on sales and referral development
- Encompass Health's large size and extensive resources may offer more opportunities for career growth and development compared to smaller healthcare organizations
- This role may offer a more specialized focus on healthcare marketing compared to broader marketing roles within other industries
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and specific business needs.
📝 Sample Projects
- Developing a comprehensive call plan and strategy to drive patient referrals from a specific healthcare facility
- Conducting market analysis to identify new business opportunities within the assigned geographic territory
- Creating and delivering a presentation to educate community referral sources and physicians about Encompass Health's services and programs
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Marketing Liaison role at Encompass Health.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Encompass Health?
- What opportunities are there for professional growth and development within the company?
- How does Encompass Health support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales, marketing, and healthcare experience
- Prepare examples of successful referral development strategies and market analysis projects
- Demonstrate your understanding of the local healthcare market and Encompass Health's services
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
