📌 Core Information
🔹 Job Title: Marketing Liaison
🔹 Company: Encompass Health
🔹 Location: Texas, Houston, Houston Medical Center Market
🔹 Job Type: Regular
🔹 Category: Healthcare and Rehabilitation
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cultivating strong referral relationships within a geographic territory to drive patient growth
- Developing call plans and strategies to drive volume using the Referral Development System (RDS)
- Using market analysis data in individual territory to identify new business opportunities
- Educating community, referral sources, and physicians on hospital programs and services
- Identifying development opportunities to position the hospital strategically in the marketplace
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge to effectively drive patient referrals and grow the business.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen from the hospital/SNF/Home/Assisted Living Facility
✅ Develop call plans and strategies to drive volume using the Referral Development System (RDS)
✅ Use market analysis data in individual territory to identify new business opportunities
✅ Educate community, referral sources, and physicians on hospital programs and services
✅ Identify development opportunities to position the hospital strategically in the marketplace
✅ Responds to and overcomes admission barriers and follows-up on admissions variables
ASSUMPTION: The role involves a mix of proactive outreach, data analysis, and relationship building to maximize patient referrals.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
Required Skills:
- Current driver's license in the employed state and an acceptable driving record as per company policy
- CPR certification
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred
Preferred Skills:
- Bachelor's Degree
- Previous experience as a nurse liaison or in a sales role within healthcare
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent job experience may be considered. Familiarity with the local healthcare market is highly desirable but not strictly required.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Estimated based on industry standards for a Marketing Liaison role with 2-5 years of experience in the Houston area)
Benefits:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families
- Generous paid time off that accrues over time
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- A vibrant community of individuals passionate about the work they do!
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are comprehensive and designed to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has over 150 nationwide locations and a team of 36,000 exceptional individuals, making it a large enterprise with significant resources and opportunities for growth.
Founded: 1984, with a rich history and established reputation in the healthcare industry.
Company Description:
- Encompass Health is committed to setting the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together.
- The company offers a wide range of rehabilitation services, including physical therapy, occupational therapy, and speech therapy.
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare.
Company Specialties:
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and extensive resources provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is typically at the mid-career level, requiring 2-5 years of experience in a healthcare environment.
Reporting Structure: The Marketing Liaison reports directly to the Director of Marketing or a similar role within the organization.
Work Arrangement: This is an on-site role, with the primary office located in the Houston Medical Center Market. Some travel may be required to attend meetings, events, and visit healthcare facilities within the territory.
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization
- Expansion of responsibilities to include additional territories or service lines
- Opportunities to gain experience in different aspects of healthcare marketing and business development
ASSUMPTION: With Encompass Health's extensive network and large size, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The primary office is located in the Houston Medical Center Market, with a modern and collaborative work environment.
Office Location(s): 9001 Liberty Pkwy, Birmingham, Alabama 35242, US (Headquarters)
Geographic Context:
- The Houston Medical Center Market is a bustling and dynamic area with a diverse range of healthcare facilities and providers.
- Houston is the fourth most populous city in the United States, offering a wide range of cultural, recreational, and entertainment opportunities.
- The cost of living in Houston is relatively affordable compared to other major metropolitan areas in the United States.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events
ASSUMPTION: The work environment at Encompass Health is collaborative, inclusive, and supportive, with a strong focus on employee well-being and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills, with a focus on relationship building and business development
- Healthcare knowledge and familiarity with the local market
- Problem-solving and analytical skills, with the ability to analyze market data and identify trends
- Communication and presentation skills, with the ability to effectively educate referral sources and physicians on hospital programs and services
Application Tips:
- Highlight relevant healthcare experience and any sales or marketing achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Encompass Health's mission and values
- Prepare examples of successful sales or marketing campaigns you've led in the past, with a focus on driving patient referrals and growth
ATS Keywords: Marketing Liaison, Healthcare Marketing, Patient Referrals, Sales Experience, Healthcare Environment, Market Analysis, Community Education, Admission Barriers
ASSUMPTION: The application process at Encompass Health is thorough and designed to assess the candidate's skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software, such as Salesforce or Microsoft Dynamics
- Marketing automation and analytics tools, such as HubSpot or Google Analytics
- Microsoft Office Suite, including Word, Excel, and PowerPoint
ASSUMPTION: Encompass Health uses industry-standard tools and technologies to support its marketing and business development efforts.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
- Committed to employee well-being and professional growth
Self-Assessment Questions:
- Do you align with Encompass Health's values and commitment to patient-centered care?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on driving growth and innovation?
- Do you thrive in a collaborative work environment, with a strong emphasis on teamwork and communication?
ASSUMPTION: Encompass Health's culture is inclusive, supportive, and focused on employee well-being and professional growth.
⚠️ Potential Challenges
- The role requires a significant amount of travel and may involve working irregular hours to attend meetings, events, and visit healthcare facilities within the territory
- The role may involve dealing with difficult or demanding referral sources and physicians, requiring strong communication and conflict resolution skills
- The role may require working with sensitive patient information, requiring a high level of confidentiality and professionalism
- The role may be subject to changes in priorities and responsibilities based on the organization's evolving needs and market conditions
ASSUMPTION: While the role presents unique challenges, Encompass Health provides comprehensive support and resources to help employees succeed in their roles.
📈 Similar Roles Comparison
- Marketing Liaison vs. Business Development Manager: Both roles focus on driving growth and revenue, but the Marketing Liaison role is more focused on patient referrals and community education, while the Business Development Manager role may involve a broader range of responsibilities, including strategic planning and partnership development
- Industry-specific context: Encompass Health's large size and extensive network provide numerous opportunities for career growth and development within the organization
- Career path comparison: The Marketing Liaison role is typically at the mid-career level, with opportunities for progression to senior marketing roles or management positions within the organization
ASSUMPTION: The Marketing Liaison role at Encompass Health offers a unique blend of sales, marketing, and healthcare experience, with ample opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase patient referrals from a specific healthcare facility within the territory
- Analyzing market data to identify new business opportunities and developing a strategic plan to capitalize on those opportunities
- Educating referral sources and physicians on Encompass Health's unique rehabilitation services and the benefits of referring patients to the organization
ASSUMPTION: The Marketing Liaison role at Encompass Health involves a mix of strategic planning, data analysis, and relationship building to maximize patient referrals and drive growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Encompass Health support the professional growth and development of its employees?
- What is the typical career path for a Marketing Liaison at Encompass Health, and what opportunities exist for progression within the organization?
- How does Encompass Health measure the success of its Marketing Liaison role, and what key performance indicators (KPIs) are used to track progress?
- What is the work-life balance like for a Marketing Liaison at Encompass Health, and how does the organization support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant healthcare experience and any sales or marketing achievements
- Write a cover letter that demonstrates your understanding of the role and Encompass Health's mission and values
- Prepare examples of successful sales or marketing campaigns you've led in the past, with a focus on driving patient referrals and growth
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
