Marketing Liaison Manager

📌 Core Information

🔹 Job Title: Marketing Liaison Manager

🔹 Company: Thoughtworks

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as a bridge between marketing and other departments, facilitating collaboration and ensuring consistent messaging
• Managing marketing campaigns and projects, coordinating with cross-functional teams
• Providing strategic input and analysis to support marketing decision-making
• Monitoring and reporting on marketing performance metrics

ASSUMPTION: This role requires strong communication, project management, and analytical skills. It's ideal for candidates with experience in marketing or a related field, looking to take on more responsibility and drive strategic initiatives.

📋 Key Responsibilities

✅ Serve as the primary point of contact between marketing and other departments, ensuring consistent communication and collaboration

✅ Manage marketing campaigns and projects, coordinating with cross-functional teams to ensure timely delivery and high-quality output

✅ Provide strategic input and analysis to support marketing decision-making, using data and insights to inform strategy

✅ Monitor and report on marketing performance metrics, using data to identify trends, optimize campaigns, and drive continuous improvement

✅ Contribute to the development and maintenance of marketing processes and systems, ensuring they are efficient, effective, and aligned with business objectives

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously. Strong communication and interpersonal skills are also essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing or a related field

Required Skills:

• Proven experience in marketing campaign management
• Strong project management skills, with the ability to manage multiple projects and deadlines
• Excellent communication and interpersonal skills, with the ability to build and maintain effective working relationships with stakeholders at all levels
• Strong analytical skills, with the ability to interpret data and draw insights to inform decision-making
• Familiarity with marketing automation tools and CRM systems

Preferred Skills:

• Experience with marketing analytics tools (e.g., Google Analytics, Tableau)
• Knowledge of marketing best practices and trends
• Fluency in additional languages

ASSUMPTION: While a degree in marketing or a related field is preferred, candidates with equivalent experience and a proven track record of success in marketing roles will also be considered. Relevant certifications (e.g., Google Analytics Individual Qualification, Hootsuite Certification) may also be accepted in lieu of a degree.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (based on industry standards for a Marketing Liaison Manager with 2-5 years of experience in London)

Benefits:

• Private medical insurance
• Travel insurance
• Income protection
• Critical illness
• Life assurance
• Pension scheme
• Personal development budget
• 25 days holiday
• Ride2work scheme

Working Hours: Full-time (35-40 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Liaison Manager with 2-5 years of experience in London. Actual compensation may vary depending on the candidate's skills, experience, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 10,001+ employees (Global technology consultancy with a strong presence in London)

Founded: 1993 (as Thoughtworks)

Company Description:

• Thoughtworks is a global technology consultancy that integrates strategy, design, and engineering to drive digital innovation
• The company blends design-led thinking, engineering excellence, and AI expertise to deliver extraordinary impact for its clients
• Thoughtworks prioritizes people, builds teams with strong technical foundations, and embeds AI into every step of the process

Company Specialties:

• Agile Development (Scrum, XP, Lean)
• Retail Customer Experience Consulting
• Management Consulting
• Data Science and Analytics
• Product Innovation
• Open Source Communities
• Continuous Delivery
• User Experience Design
• Agile Development Tools
• Mobile Strategy
• AI
• Data and Analytics
• Cloud
• Platforms
• Customer Experience and Products
• Software Defined Vehicles and Software Engineering

Company Website: Thoughtworks

ASSUMPTION: Thoughtworks is a well-established global technology consultancy with a strong reputation for delivering innovative solutions and driving real, lasting innovation for its clients. The company's commitment to design-led thinking, engineering excellence, and AI expertise sets it apart in the industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Liaison Manager reports directly to the Head of Marketing or a similar role, depending on the organization's structure

Work Arrangement: Remote OK (with flexible working arrangements available)

Growth Opportunities:

• Potential to take on more responsibility and drive strategic initiatives as the role evolves
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to learning and development programs to support career growth and skill development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility, drive strategic initiatives, and work on high-impact projects. The company's cultivation culture and numerous development programs also support career growth and skill development.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work options available)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and a multicultural population
• The city offers a wide range of cultural, entertainment, and recreational opportunities
• London has a temperate maritime climate, with mild winters and warm summers

Work Schedule: Full-time (35-40 hours per week), with flexible working arrangements available

ASSUMPTION: London's thriving tech industry, multicultural population, and wide range of cultural, entertainment, and recreational opportunities make it an attractive location for tech professionals. The city's temperate maritime climate also appeals to many candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Communication and interpersonal skills
• Project management skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values
• Strategic thinking and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, project management, and communication skills
• Research Thoughtworks' company culture and values to demonstrate your cultural fit and alignment
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement

ATS Keywords: Marketing campaign management, project management, stakeholder communication, data analysis, marketing analytics, CRM, marketing automation

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter, prepare thoroughly for interviews, and demonstrate your cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's role within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Design-led thinking
• Engineering excellence
• Innovation
• Collaboration
• Continuous learning
• Empowerment
• Transparency
• Inclusion

Work Style:

• Agile and iterative approach to work
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that prioritizes innovation and continuous learning?
• Are you comfortable working in a cross-functional team and collaborating with stakeholders at all levels?
• Do you have strong analytical skills and the ability to draw insights from data to inform decision-making?
• Are you committed to Thoughtworks' values and eager to contribute to the company's mission and culture?

ASSUMPTION: Thoughtworks values candidates who are passionate about design-led thinking, engineering excellence, and innovation. The company's agile and iterative approach to work, cross-functional collaboration, and data-driven decision-making also require strong analytical skills and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Stakeholder management may be challenging, as the role involves collaborating with various departments and teams
• Data analysis and reporting may be time-consuming and require strong attention to detail
• The role may require working in a fast-paced, dynamic environment that prioritizes innovation and continuous learning

ASSUMPTION: While this role offers significant growth potential and opportunities to work on high-impact projects, it also presents challenges that require strong project management, communication, and analytical skills, as well as the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Marketing Manager: This role focuses more on strategic planning and execution, while the Marketing Liaison Manager serves as a bridge between marketing and other departments
• Campaign Manager: The Marketing Liaison Manager role requires a broader skill set, including project management, stakeholder communication, and data analysis, while the Campaign Manager role focuses more on campaign execution and optimization
• Product Marketing Manager: This role focuses on driving product adoption and market share, while the Marketing Liaison Manager role involves facilitating collaboration and ensuring consistent messaging across departments

ASSUMPTION: While these roles share some similarities, the Marketing Liaison Manager role requires a unique blend of skills and responsibilities that set it apart from other marketing positions.

📝 Sample Projects

• Managing a cross-functional team to deliver a major marketing campaign, coordinating with stakeholders from various departments to ensure consistent messaging and successful execution
• Analyzing marketing performance data to identify trends, optimize campaigns, and drive continuous improvement
• Developing and implementing a new marketing process or system to improve efficiency, effectiveness, and alignment with business objectives

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Marketing Liaison Manager role, from project management and stakeholder communication to data analysis and process improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department?
• How does this role collaborate with other departments, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Thoughtworks support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, team, and company, and helps you better understand the expectations and requirements for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Thoughtworks careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, project management, and communication skills
• Research Thoughtworks' company culture and values to demonstrate your cultural fit and alignment
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.