📌 Core Information
🔹 Job Title: Marketing Liaison (Pool)
🔹 Company: Encompass Health
🔹 Location: Houston, Texas
🔹 Job Type: Regular
🔹 Category: Healthcare
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cultivating strong referral relationships within a geographic territory to drive patient growth
- Developing call plans and strategies to drive volume using the Referral Development System (RDS)
- Using market analysis data to identify new business opportunities
- Educating community, referral sources, and physicians on hospital programs and services
- Identifying development opportunities to position the hospital strategically in the marketplace
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge. A successful candidate will have strong communication skills, be comfortable with data analysis, and have a passion for improving patient outcomes.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen patients from various sources
✅ Develop call plans and strategies to drive volume using the Referral Development System (RDS)
✅ Use market analysis data in individual territory to identify new business opportunities
✅ Educate community, referral sources, and physicians on hospital programs and services
✅ Identify development opportunities to position the hospital strategically in the marketplace
✅ Respond to and overcome admission barriers and follow up on admissions variables
ASSUMPTION: The role involves a significant amount of travel within the assigned territory, requiring a valid driver's license and a clean driving record.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment preferred.
Required Skills:
- Current driver's license in the employed state and an acceptable driving record as per company policy
- CPR certification
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market
Preferred Skills:
- Bachelor's Degree
- Experience as a nurse liaison or in healthcare sales
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent job experience may be considered. Relevant sales or healthcare experience is highly valued for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Liaison role with 2-5 years of experience in the healthcare industry in Houston, Texas)
Benefits:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families
- Generous paid time off that accrues over time
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- A vibrant community of individuals passionate about the work they do!
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate territory management and patient needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has over 150 nationwide locations and a team of 36,000 exceptional individuals, making it a large employer with significant resources and growth opportunities.
Founded: 1984, with a national footprint that includes 168 hospitals in 38 states and Puerto Rico
Company Description:
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare
- The company provides advanced technology and innovative treatments to maximize patient recovery
- Encompass Health celebrates and welcomes diversity in its inclusive culture, providing equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and extensive resources provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level career role with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Liaison reports directly to the Director of Marketing or a similar role
Work Arrangement: On-site, with flexible scheduling to accommodate territory management and patient needs
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of territory or responsibilities based on performance
- Cross-functional opportunities within the company's diverse range of services
ASSUMPTION: The Marketing Liaison role is a critical function within the company's growth strategy, providing ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: On-site, with a focus on territory management and community engagement
Office Location(s): Houston, Texas
Geographic Context:
- Houston is the fourth most populous city in the United States, with a diverse and growing healthcare industry
- The city offers a vibrant cultural scene, with numerous arts, entertainment, and recreational opportunities
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate territory management and patient needs
ASSUMPTION: The Houston location provides ample opportunities for community engagement and business development, with a large and growing healthcare industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager or HR representative
- In-person or video interview with the hiring manager and potential team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Healthcare knowledge and experience
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant healthcare and sales experience
- Prepare for behavioral interview questions that focus on your sales and marketing skills, as well as your ability to work in a healthcare environment
- Research Encompass Health and the Houston healthcare market to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing Liaison, Healthcare Sales, Patient Growth, Referral Relationships, Market Analysis, Community Education, Admission Barriers, Acute Hospitals, Rehab Facilities
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and marketing skills, as well as their ability to thrive in a healthcare environment.
🛠️ Tools & Technologies
- Referral Development System (RDS)
- Market analysis software and tools
- CRM software (e.g., Salesforce, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Marketing Liaison will use a variety of tools and technologies to manage their territory, analyze market data, and communicate with referral sources and patients.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing market conditions
- Committed to improving patient outcomes and quality of life
Self-Assessment Questions:
- Do you have a proven track record of success in sales or marketing, with a focus on building and maintaining strong relationships?
- Are you comfortable working in a fast-paced, dynamic healthcare environment?
- Do you have a passion for improving patient outcomes and quality of life?
ASSUMPTION: Encompass Health values candidates who are passionate about improving patient outcomes, collaborative in their approach, and committed to the company's core values.
⚠️ Potential Challenges
- Managing a large territory and maintaining strong referral relationships
- Adapting to changing market conditions and healthcare regulations
- Balancing sales and marketing responsibilities with patient care and community engagement
- Working in a fast-paced, dynamic healthcare environment
ASSUMPTION: The Marketing Liaison role presents unique challenges that require strong sales and marketing skills, adaptability, and a commitment to improving patient outcomes.
📈 Similar Roles Comparison
- Marketing Liaison vs. Business Development Manager: Both roles focus on driving patient growth and building referral relationships, but the Business Development Manager role may have a broader scope and more strategic responsibilities
- Healthcare Industry Context: The Marketing Liaison role is unique to the healthcare industry, with a focus on patient care and community engagement
- Career Path Comparison: The Marketing Liaison role can lead to advancement within the company, with opportunities for growth and development in sales, marketing, or healthcare management
ASSUMPTION: The Marketing Liaison role is unique to the healthcare industry, with a focus on patient care and community engagement, and offers ample opportunities for career growth and development.
📝 Sample Projects
- Developing a targeted marketing campaign to increase referrals from a specific healthcare provider or facility
- Analyzing market data to identify new business opportunities and strategically positioning the hospital in the marketplace
- Creating educational materials and presentations to inform community members, referral sources, and physicians about hospital programs and services
ASSUMPTION: The Marketing Liaison role involves a variety of projects that require strong sales and marketing skills, as well as a deep understanding of the healthcare industry and local market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its Marketing Liaisons?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company measure the success of its Marketing Liaisons, and what metrics are most important?
- What opportunities are there for collaboration and knowledge-sharing with other Marketing Liaisons or team members?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant healthcare and sales experience
- Prepare for behavioral interview questions that focus on your sales and marketing skills, as well as your ability to work in a healthcare environment
- Research Encompass Health and the Houston healthcare market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
