📌 Core Information
🔹 Job Title: Marketing Liaison (Pool)
🔹 Company: Encompass Health
🔹 Location: Texas, Houston, Houston Medical Center Market
🔹 Job Type: Regular
🔹 Category: Hospitals and Health Care
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving patient growth through referral relationships
- Developing call plans and strategies using the Referral Development System (RDS)
- Analyzing market data to identify new business opportunities
- Educating community, referral sources, and physicians about hospital programs and services
- Positioning the hospital strategically in the marketplace
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge to effectively drive patient referrals and grow the business.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen patients from various sources
✅ Develop and implement call plans and strategies using RDS to drive volume
✅ Analyze market data in individual territory to identify new business opportunities
✅ Educate community, referral sources, and physicians on hospital programs and services
✅ Identify development opportunities to position the hospital strategically in the marketplace
✅ Respond to and overcome admission barriers, following up on admissions variables
ASSUMPTION: This role requires strong communication, relationship-building, and analytical skills to succeed in driving patient referrals and growing the business.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as nurse liaison or successful sales experience in a healthcare environment preferred.
Required Skills:
- Current driver's license and acceptable driving record
- CPR certification
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market
Preferred Skills:
- Experience in a healthcare environment as a clinician or tech
- Experience as a nurse liaison or in healthcare sales
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent job experience may be considered for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Marketing Liaison role with 2-5 years of experience in the healthcare industry)
Benefits:
- Affordable medical, dental, and vision plans
- Generous paid time off
- Opportunities for tuition reimbursement
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Liaison role with the given experience level and location. Actual salary may vary based on Encompass Health's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has over 150 nationwide locations and a team of 36,000 exceptional individuals and growing. As a large organization, Encompass Health offers numerous opportunities for career growth and development.
Founded: 1984, Encompass Health has over 38 years of experience in the healthcare industry, making it a trusted leader in post-acute care.
Company Description:
- Encompass Health is committed to leading with empathy, doing what's right, focusing on the positive, and standing stronger together.
- The company provides advanced technology and innovative treatments to maximize patient recovery.
- Encompass Health celebrates and welcomes diversity in its inclusive culture, providing equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and extensive experience in the healthcare industry provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in a healthcare environment.
Reporting Structure: The Marketing Liaison reports directly to the Marketing Director or similar role.
Work Arrangement: This is an on-site role, with occasional remote work possible for certain tasks.
Growth Opportunities:
- Advancement to a Marketing Manager or similar role within Encompass Health
- Expansion of responsibilities to include additional territories or markets
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: With Encompass Health's large size and diverse range of services, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Encompass Health's offices are typically located within or near healthcare facilities, providing a professional and collaborative work environment.
Office Location(s): Texas, Houston, Houston Medical Center Market
Geographic Context:
- The Houston Medical Center Market is a major healthcare hub, with numerous hospitals, clinics, and medical practices.
- Houston is the fourth most populous city in the United States, offering a diverse range of cultural, recreational, and entertainment opportunities.
- The cost of living in Houston is generally lower than in other major metropolitan areas, providing an affordable option for residents.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed to attend industry events or meet with referral sources.
ASSUMPTION: The Houston Medical Center Market provides ample opportunities for networking and building relationships with healthcare providers and referral sources.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing director and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Healthcare industry knowledge
- Relationship-building and communication skills
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant healthcare experience and sales/marketing skills in your resume
- Tailor your cover letter to Encompass Health's mission and values
- Prepare examples of successful sales or marketing campaigns you've led in the past
ATS Keywords: Marketing Liaison, Healthcare, Sales, Referral Development, Patient Growth, Market Analysis, Community Education, Admission Barriers
ASSUMPTION: Encompass Health's hiring process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Referral Development System (RDS)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are commonly used in marketing and sales roles within the healthcare industry.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Encompass Health's core values and mission?
- Are you comfortable working in a fast-paced, dynamic healthcare environment?
- Do you possess strong sales and marketing skills, with a proven track record of success?
ASSUMPTION: Encompass Health's culture is focused on empathy, doing what's right, and standing stronger together, providing a supportive and inclusive work environment for employees.
⚠️ Potential Challenges
- Managing a large territory with numerous referral sources
- Balancing sales and marketing responsibilities with healthcare industry knowledge
- Adapting to changes in the healthcare industry and market trends
- Occasional travel requirements for industry events or meetings
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Marketing Liaison vs. Business Development Manager: Both roles focus on driving patient referrals and growing market share, but the Business Development Manager role may have a broader scope, including strategic planning and market analysis.
- Healthcare industry context: Encompass Health's large size and extensive experience in the healthcare industry provide a stable and supportive work environment for employees.
- Career path comparison: A Marketing Liaison role can serve as a stepping stone to a Marketing Manager or similar role within Encompass Health, with opportunities for further advancement in the organization.
ASSUMPTION: While there are similarities between the Marketing Liaison role and other sales and marketing roles in the healthcare industry, the specific responsibilities and requirements may vary depending on the organization and its size.
📝 Sample Projects
- Developing a targeted marketing campaign to increase referrals from a specific healthcare provider group
- Analyzing market data to identify new business opportunities and strategically positioning the hospital in the marketplace
- Implementing a new referral tracking system to improve efficiency and accuracy in the admissions process
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for a Marketing Liaison role at Encompass Health.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does Encompass Health support the professional development and growth of its Marketing Liaison team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Encompass Health measure the success of its Marketing Liaison team members?
- What opportunities are there for career advancement within Encompass Health, and how can I position myself for these opportunities?
ASSUMPTION: Asking these questions demonstrates your interest in the role and Encompass Health's organization, and provides valuable insights into the responsibilities and expectations of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant healthcare experience and sales/marketing skills
- Write a cover letter that demonstrates your understanding of Encompass Health's mission and values
- Prepare examples of successful sales or marketing campaigns you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
