📌 Core Information
🔹 Job Title: Marketing Liaison (Pool)
🔹 Company: Encompass Health
🔹 Location: Conroe, Texas
🔹 Job Type: Regular
🔹 Category: Healthcare
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cultivating strong referral relationships within a geographic territory
- Driving patient growth through strategic marketing efforts
- Collaborating with various healthcare providers and facilities
- Utilizing market analysis data to identify new business opportunities
- Educating community, referral sources, and physicians about hospital programs and services
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge. It's ideal for someone with a background in healthcare, sales, or marketing who is looking to leverage their skills to drive patient growth and build strong referral relationships.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen from the hospital/SNF/Home/Assisted Living Facility
✅ Develop call plans and strategies to drive volume using the Referral Development System (RDS)
✅ Use market analysis data in individual territory to identify new business opportunities
✅ Educate community, referral sources, and physicians on hospital programs and services
✅ Identify development opportunities to position hospital strategically in the marketplace
✅ Responds to and overcomes admission barriers and follows-up on admissions variables
ASSUMPTION: This role involves a significant amount of travel within the assigned territory, as well as regular communication with various healthcare providers and facilities. Strong communication and interpersonal skills are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
Required Skills:
- Current driver’s license in the employed state and an acceptable driving record as per company policy
- CPR certification
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred
Preferred Skills:
- Previous experience in a healthcare environment
- Sales or marketing experience in the healthcare industry
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent job experience may be considered. Relevant experience in sales, marketing, or healthcare may be substituted for formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families
- Generous paid time off that accrues over time
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- A vibrant community of individuals passionate about the work they do!
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for travel and meetings as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Liaison role in the healthcare industry in Texas. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is a leading provider of post-acute healthcare services, focusing on inpatient rehabilitation hospitals and home health and hospice care.
Company Size: Encompass Health is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: 1984, as HealthSouth Corporation, and rebranded as Encompass Health in 2018
Company Description:
- Encompass Health operates 168 hospitals in 38 states and Puerto Rico, making it the largest owner and operator of rehabilitation hospitals in the United States
- The company provides high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness, using advanced technology and innovative treatments to maximize recovery
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare
Company Specialties:
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and extensive network of hospitals provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level career role with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Liaison reports directly to the Director of Marketing or a similar role
Work Arrangement: On-site, with regular travel within the assigned territory
Growth Opportunities:
- Advancement to a management or leadership role within the marketing department
- Transition to a different role within the company, such as business development or sales
- Expansion of responsibilities and territory as the company grows and expands
ASSUMPTION: This role offers significant opportunities for career growth and development within the company, particularly for individuals with strong sales, marketing, and healthcare backgrounds.
🌍 Location & Work Environment
Office Type: Encompass Health operates a large, modern office in Conroe, Texas, with ample space for collaboration and growth
Office Location(s): 9001 Liberty Pkwy, Birmingham, Alabama 35242, US
Geographic Context:
- Conroe, Texas, is located approximately 40 miles north of Houston, providing easy access to major metropolitan amenities and attractions
- The area offers a mix of urban and rural environments, with a growing population and a strong healthcare industry
- Conroe is home to a diverse range of industries, including healthcare, manufacturing, and retail
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for travel and meetings as needed
ASSUMPTION: The Conroe office provides a modern, collaborative work environment with ample opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Encompass Health careers portal
- Phone or video screening with the hiring manager or HR representative
- In-person or video interview with the hiring manager and potential team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills, particularly in the healthcare industry
- Healthcare knowledge and experience
- Communication and interpersonal skills
- Problem-solving and critical thinking skills
- Adaptability and flexibility in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales, marketing, and healthcare experience
- Be prepared to discuss your familiarity with the local healthcare market and Encompass Health's services
- Demonstrate your ability to build and maintain strong referral relationships with healthcare providers and facilities
ATS Keywords: Marketing Liaison, Sales, Healthcare, Referral Relationships, Market Analysis, Patient Growth, Acute Hospitals, Rehab Facilities, Local Healthcare Market
ASSUMPTION: Encompass Health's hiring process is designed to assess candidates' sales, marketing, and healthcare skills, as well as their ability to build and maintain strong referral relationships with healthcare providers and facilities.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software, such as Salesforce or Microsoft Dynamics
- Marketing automation and analytics tools, such as HubSpot or Google Analytics
- Microsoft Office Suite, including Word, Excel, and PowerPoint
ASSUMPTION: Encompass Health utilizes industry-standard sales, marketing, and healthcare technologies to support its marketing liaisons in their roles.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and flexible in a dynamic environment
- Passionate about the work they do and the impact they make on patients' lives
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and goal-oriented, with a strong work ethic?
- Are you adaptable and flexible in a dynamic environment, able to manage multiple priorities and deadlines?
- Are you passionate about the work you do and the impact you make on patients' lives?
ASSUMPTION: Encompass Health values a collaborative, team-oriented work environment, with a strong focus on empathy, doing what's right, and standing stronger together.
⚠️ Potential Challenges
- Regular travel within the assigned territory may require extensive time away from home
- The role may involve working with difficult or demanding healthcare providers and facilities
- The pace of work may be fast and demanding, with tight deadlines and high expectations
- The role may require working evenings and weekends to attend industry events and meet with healthcare providers and facilities
ASSUMPTION: While the Marketing Liaison role offers significant opportunities for career growth and development, it also presents unique challenges that require strong communication, interpersonal, and time management skills.
📈 Similar Roles Comparison
- Marketing Liaison vs. Business Development Manager: Both roles focus on driving patient growth and building referral relationships, but the Business Development Manager role may involve more strategic planning and less day-to-day sales and marketing activities
- Marketing Liaison vs. Healthcare Sales Representative: Both roles involve selling healthcare services, but the Marketing Liaison role focuses on driving patient growth through referral relationships, while the Healthcare Sales Representative role may involve more direct sales to healthcare providers and facilities
- Marketing Liaison vs. Healthcare Marketing Manager: Both roles involve marketing healthcare services, but the Marketing Liaison role focuses on driving patient growth through referral relationships, while the Healthcare Marketing Manager role may involve more strategic marketing planning and execution
ASSUMPTION: While the Marketing Liaison role shares similarities with other healthcare sales and marketing roles, it is unique in its focus on driving patient growth through referral relationships.
📝 Sample Projects
- Developing a targeted marketing campaign to drive patient growth in a specific geographic territory
- Identifying and pursuing new business opportunities in the local healthcare market
- Building and maintaining strong referral relationships with key healthcare providers and facilities in the assigned territory
ASSUMPTION: The Marketing Liaison role involves a wide range of projects and initiatives, from strategic planning and execution to day-to-day sales and marketing activities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its Marketing Liaisons?
- What are the key challenges facing the company in the local healthcare market, and how can this role help address them?
- How does the company measure the success of its Marketing Liaisons, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for this role and the Marketing Liaison team?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving patient growth and building strong referral relationships.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales, marketing, and healthcare experience
- Prepare examples of your past sales, marketing, or healthcare successes to demonstrate your qualifications for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
