📌 Core Information
🔹 Job Title: Marketing Liaison (PRN Weekends)
🔹 Company: Encompass Health
🔹 Location: Katy, Texas
🔹 Job Type: Part-Time, PRN (Weekends)
🔹 Category: Healthcare
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving patient growth through referral relationships
- Cultivating strong referral relationships within a geographic territory
- Developing call plans and strategies to drive volume
- Using market analysis data to identify new business opportunities
- Educating community, referral sources, and physicians on hospital programs and services
ASSUMPTION: This role requires strong communication, networking, and sales skills to effectively build and maintain referral relationships.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen from the hospital/SNF/Home/Assisted Living Facility
✅ Develop call plans and strategies to drive volume using the Referral Development System (RDS)
✅ Use market analysis data in individual territory to identify new business opportunities
✅ Educate community, referral sources, and physicians on hospital programs and services
✅ Identify development opportunities to position hospital strategically in the marketplace
✅ Responds to and overcomes admission barriers and follows-up on admissions variables
ASSUMPTION: This role involves frequent travel within the assigned territory and may require working flexible hours to accommodate healthcare providers' schedules.
🎯 Required Qualifications
Education: Bachelor's Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
Required Skills:
- Current driver’s license in the employed state and an acceptable driving record as per company policy
- CPR certification
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred
Preferred Skills:
- Previous experience in a healthcare sales role or as a nurse liaison
- Strong communication and networking skills
- Proficient in using market analysis data to identify opportunities
ASSUMPTION: While not explicitly stated, proficiency in using a computer and relevant software (e.g., CRM, RDS) is likely required for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (Based on industry standards for a part-time, PRN role with 2-5 years of experience in healthcare)
Benefits:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families
- Generous paid time off that accrues over time
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
Working Hours: Primarily weekends, with flexible scheduling to accommodate healthcare providers' schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time, PRN role with the given experience level. Actual compensation may vary based on factors such as specific location, market conditions, and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has over 150 nationwide locations and a team of 36,000 exceptional individuals and growing. As a large organization, it offers numerous opportunities for career growth and development.
Founded: 1984, as HealthSouth Corporation. Rebranded as Encompass Health in 2018.
Company Description:
- Encompass Health is committed to leading with empathy, doing what's right, focusing on the positive, and standing stronger together
- The company celebrates and welcomes diversity in its inclusive culture, providing equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and extensive network of rehabilitation hospitals provide ample opportunities for career advancement and professional growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Liaison reports directly to the Director of Marketing or a similar role within the organization
Work Arrangement: Primarily on-site, with flexible scheduling to accommodate healthcare providers' schedules
Growth Opportunities:
- Progression to a full-time role or management position within the marketing department
- Expansion of responsibilities to include additional territories or markets
- Transition to a related role within the organization, such as business development or sales
ASSUMPTION: Given the company's size and growth, there are likely numerous opportunities for career advancement and professional development within Encompass Health.
🌍 Location & Work Environment
Office Type: On-site, with a focus on community engagement and relationship-building
Office Location(s): Katy, Texas
Geographic Context:
- Katy, Texas, is a suburb of Houston, offering a mix of urban and rural living with a growing population and a strong local economy
- The area has a diverse healthcare market, with numerous hospitals, rehab facilities, and healthcare providers
- Katy offers a range of housing options, from urban apartments to rural homes, with a median home price slightly above the national average
Work Schedule: Primarily weekends, with flexible scheduling to accommodate healthcare providers' schedules
ASSUMPTION: The Marketing Liaison's role requires frequent travel within the assigned territory, so a valid driver's license and reliable transportation are essential.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager or HR representative
- In-person or virtual interview with the Director of Marketing or a similar role within the organization
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication and networking skills
- Sales and negotiation skills
- Understanding of the local healthcare market and competition
- Ability to work independently and manage time effectively
Application Tips:
- Highlight relevant healthcare experience and any sales or marketing achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the local healthcare market and your enthusiasm for the role
- Prepare examples of successful referral development strategies or community engagement initiatives from your previous experience
ATS Keywords: Marketing Liaison, Healthcare Sales, Referral Development, Community Engagement, Market Analysis, Healthcare Market, Patient Growth, Rehabilitation Hospital
ASSUMPTION: Encompass Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Referral Development System (RDS)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- Market analysis tools (e.g., Google Trends, SEMrush)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in using a computer and relevant software is likely required for this role, as the Marketing Liaison will need to manage data, create reports, and communicate effectively with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Leading with empathy
- Doing what's right
- Focusing on the positive
- Standing stronger together
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Encompass Health's core values and commitment to patient-centered care?
- Are you comfortable working independently and managing your time effectively?
- Do you thrive in a dynamic, fast-paced environment and enjoy building relationships with diverse stakeholders?
ASSUMPTION: Encompass Health values individuals who are passionate about their work, committed to patient-centered care, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing a large territory and maintaining strong referral relationships with numerous healthcare providers
- Balancing the demands of the role with personal responsibilities, particularly for those with family or caregiving obligations
- Adapting to changes in the healthcare market and regulatory environment
- Meeting aggressive growth targets and performance metrics
ASSUMPTION: The Marketing Liaison role can be challenging at times, but it also offers significant opportunities for professional growth and development within the organization.
📈 Similar Roles Comparison
- Unlike traditional sales roles, the Marketing Liaison position focuses on building and maintaining referral relationships rather than direct sales
- Encompass Health's large size and extensive network of rehabilitation hospitals provide unique opportunities for career advancement and professional growth
- Career paths within Encompass Health may include progression to full-time roles, management positions, or transitions to related roles within the organization
ASSUMPTION: While the Marketing Liaison role shares some similarities with other healthcare sales or marketing positions, its unique focus on referral development and Encompass Health's large size and extensive network make it a distinct opportunity.
📝 Sample Projects
- Developing a targeted call plan to increase referrals from a specific healthcare provider or facility
- Conducting market analysis to identify new business opportunities and positioning the hospital strategically in the marketplace
- Creating educational materials or presentations to inform community members, referral sources, and physicians about hospital programs and services
ASSUMPTION: The Marketing Liaison's role involves a mix of strategic planning, tactical execution, and relationship-building, with a focus on driving patient growth through referral development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Encompass Health support the professional development and growth of its Marketing Liaisons?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Encompass Health measure the success of its Marketing Liaisons, and what are the key performance indicators (KPIs) for this role?
- What opportunities exist for career advancement within Encompass Health, particularly for Marketing Liaisons who demonstrate strong performance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant healthcare experience and any sales or marketing achievements
- Write a cover letter that demonstrates your understanding of the local healthcare market and enthusiasm for the role
- Prepare examples of successful referral development strategies or community engagement initiatives from your previous experience
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
