📌 Core Information
🔹 Job Title: Marketing Liaison (PRN Weekends)
🔹 Company: Encompass Health
🔹 Location: Katy, Texas
🔹 Job Type: Part-Time
🔹 Category: Healthcare
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cultivating strong referral relationships within a geographic territory
- Driving patient growth through referrals
- Developing call plans and strategies to drive volume
- Using market analysis data to identify new business opportunities
- Educating community, referral sources, and physicians on hospital programs and services
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge to effectively drive patient referrals and growth.
📋 Key Responsibilities
✅ Review medical conditions and pre-screen from the hospital/SNF/Home/Assisted Living Facility
✅ Develop call plans and strategies to drive volume using the Referral Development System (RDS)
✅ Use market analysis data in individual territory to identify new business opportunities
✅ Educate community, referral sources, and physicians on hospital programs and services
✅ Identify development opportunities to position hospital strategically in the marketplace
✅ Responds to and overcomes admission barriers and follows-up on admissions variables
ASSUMPTION: This role involves frequent travel within the assigned territory and requires strong communication skills to build and maintain relationships with referral sources.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred or equivalent job experience
Experience: Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech. Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
Required Skills:
- Current driver’s license in the employed state and an acceptable driving record as per company policy
- CPR certification
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred
Preferred Skills:
- Previous experience in a marketing or sales role within the healthcare industry
- Strong communication and presentation skills
- Ability to work independently and manage time effectively
ASSUMPTION: While a Bachelor’s Degree is preferred, equivalent job experience in a healthcare setting may be considered for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for a part-time marketing liaison role in the healthcare industry)
Benefits:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families
- Generous paid time off that accrues over time
- Opportunities for tuition reimbursement and continuous education
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
Working Hours: Primarily weekends, with a flexible schedule based on territory needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has over 150 nationwide locations and a team of 36,000 exceptional individuals, making it a large employer with significant resources and opportunities for career growth.
Founded: 1984, as HealthSouth Corporation, and rebranded as Encompass Health in 2018
Company Description:
- Encompass Health is committed to setting the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together
- The company provides advanced technology and innovative treatments to maximize patient recovery
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare
Company Specialties:
- Inpatient rehabilitation
- Physical rehabilitation
- Occupational therapy
- Physical therapy
- Speech therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and national presence provide opportunities for career advancement and growth within the organization.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Director or Regional Marketing Manager
Work Arrangement: Primarily on-site, with a flexible schedule based on territory needs
Growth Opportunities:
- Advancement to full-time marketing roles or management positions within the company
- Expansion of responsibilities and territory as the company grows
- Opportunities to work on special projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: On-site, with frequent travel within the assigned territory
Office Location(s): Katy, Texas
Geographic Context:
- Katy, Texas is a suburban city located near Houston, with a population of approximately 200,000 people
- The area has a diverse healthcare market, with several hospitals and rehabilitation facilities
- The cost of living in Katy is generally lower than in major metropolitan areas, with affordable housing options available
Work Schedule: Primarily weekends, with a flexible schedule based on territory needs
ASSUMPTION: The work schedule for this role may require some flexibility, with the need to work weekends and adjust hours based on territory needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and fit for the role
- On-site interview with the hiring manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Healthcare industry knowledge
- Communication and presentation skills
- Ability to work independently and manage time effectively
Application Tips:
- Highlight relevant experience in healthcare, marketing, or sales roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful sales or marketing campaigns you've led in the past
- Be ready to discuss your understanding of the local healthcare market and competition
ATS Keywords: Marketing Liaison, Healthcare, Sales, Referral Development, Market Analysis, Patient Growth
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Referral Development System (RDS)
- Market analysis tools and software
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Lead with empathy
- Do what's right
- Focus on the positive
- Stand stronger together
Work Style:
- Independent and self-motivated
- Strong communication and presentation skills
- Ability to work in a fast-paced, dynamic environment
- Comfortable with frequent travel and a flexible work schedule
Self-Assessment Questions:
- Do you have a strong understanding of the local healthcare market and competition?
- Are you comfortable working independently and managing your time effectively?
- Do you have strong communication and presentation skills, with the ability to build and maintain relationships with referral sources?
ASSUMPTION: Encompass Health values candidates who are a strong cultural fit, with a focus on empathy, doing what's right, and working well with others.
⚠️ Potential Challenges
- Working primarily on weekends may impact work-life balance
- Frequent travel within the assigned territory may require flexibility and adaptability
- Building and maintaining strong referral relationships may take time and require persistence
- Competition in the local healthcare market may present challenges in driving patient referrals
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and advancement within the company.
📈 Similar Roles Comparison
- Marketing Liaison roles in other healthcare organizations may have different responsibilities and requirements
- Similar roles in other industries may not require the same level of healthcare industry knowledge or experience
- Career paths for marketing liaisons in healthcare may vary depending on the organization's size and structure
ASSUMPTION: When comparing this role to similar positions, consider the unique aspects of the healthcare industry and Encompass Health's specific needs and culture.
📝 Sample Projects
- Developing a targeted marketing campaign to increase referrals from a specific healthcare provider or facility
- Conducting market analysis to identify new business opportunities and trends in the local healthcare market
- Creating and delivering presentations to healthcare providers and referral sources to educate them on Encompass Health's programs and services
ASSUMPTION: The specific projects and initiatives in this role may vary depending on the company's current priorities and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Encompass Health support the growth and development of its marketing liaisons?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Encompass Health measure the success of its marketing liaisons, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and advancement within the company for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful sales or marketing campaigns you've led in the past, with a focus on driving patient referrals and growth
- Be ready to discuss your understanding of the local healthcare market and competition, as well as your ability to work independently and manage your time effectively
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
