📌 Core Information
🔹 Job Title: Marketing Localization Producer, APAC
🔹 Company: Netflix
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving high-priority non-title campaign launches for marketing localization
- Overseeing workflows and marketing localization tooling needs
- Centralizing marketing localization strategy and maintaining accountability
- Fostering relationships with key marketing stakeholders
- Analyzing data and reporting on opportunities to optimize workflows and member issues
ASSUMPTION: This role requires a high level of autonomy, cross-functional collaboration, and strategic thinking to manage complex marketing localization projects across the APAC region.
📋 Key Responsibilities
✅ Drive high-priority non-title campaign launches for Marketing from their localization strategy to implementation with a focus on creative excellence and a seamless member experience
✅ Oversee and act as the main point of contact for Globalization regarding non-title marketing projects in APAC, workflows, and marketing localization tooling needs
✅ Centralize marketing localization strategy and maintain accountability across Globalization title-launch teams
✅ Foster relationships and partner with key Marketing stakeholders to define the marketing localization approach for APAC marketing campaigns
✅ In partnership with Globalization and Marketing stakeholders, gather, analyze & report on the data, looking for opportunities to optimize workflows, inefficiencies, or member issues that have been reported in partnership with functional teams
✅ Coordinate efforts with cross-functional teams such as Dubbing, Content, Engineering, Product Writing, Product Localization, Language Management, Marketing, Customer Service, Legal, and Design to sync development efforts and localization schedules
✅ Ownership of non-title marketing slate localization budget in close partnership with title-centric localization producers
✅ Advocate on behalf of Globalization to APAC cross-functional stakeholders, as well as advocate for local marketing business and member needs to functional Globalization stakeholders
ASSUMPTION: This role involves working with multiple teams and stakeholders, requiring strong communication and project management skills to ensure successful marketing localization projects.
🎯 Required Qualifications
Education: Bachelor's Degree in Localization Project Management, International Communication Studies, or equivalent experience
Experience: 10+ years of experience in localization production or program management working on language launches, creative content, marketing, and/or subtitle localization
Required Skills:
- Solid in-depth knowledge of marketing and localization
- Working knowledge of industry-standard localization tools, competitors, and local partner landscape
- Deep expertise in the APAC region
- Fluency in English is required. Korean, Thai, or Indonesian is highly preferred
Preferred Skills:
- Bachelor's Degree in Localization Project Management, International Communication Studies, or equivalent experience
ASSUMPTION: Given the role's focus on the APAC region, proficiency in local languages is highly desirable to effectively communicate with local teams and stakeholders.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year (based on industry standards for a senior marketing localization role in Singapore)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and paid family leave
- On-site meals, snacks, and fitness centers
- Employee development and growth opportunities
Working Hours: Full-time, typically 9:00 AM to 6:00 PM Singapore Standard Time (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Singapore. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise with extensive resources and global presence)
Founded: 1997 (Over two decades of experience in the entertainment industry)
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
- Offers a wide variety of TV series, films, and games across various genres and languages
- Provides members with the ability to play, pause, and resume watching as much as they want, anytime, anywhere, and change their plans at any time
Company Specialties:
- Revolutionizing the way people watch TV shows and movies
Company Website: netflix.com
ASSUMPTION: Netflix's extensive global presence and resources provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior (Requires significant experience and expertise in marketing localization)
Reporting Structure: This role reports directly to the Globalization Marketing Localization Manager and works cross-functionally with various teams and stakeholders
Work Arrangement: On-site (Requires regular presence in the Singapore office)
Growth Opportunities:
- Potential to advance to a leadership role within the Globalization team or explore opportunities in other departments
- Chance to work on high-impact projects and contribute to the company's global expansion
- Access to learning and development resources to enhance skills and knowledge
ASSUMPTION: Given Netflix's rapid growth and expansion, there may be opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: Corporate office (Netflix's Singapore office is located in the Marina Bay area)
Office Location(s): 9 Straits View, Marina South, 01, Singapore 018937
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- Known for its modern architecture, multicultural population, and tropical climate
- Offers a vibrant business environment with numerous entertainment, dining, and shopping options
Work Schedule: Full-time, typically Monday to Friday, with flexibility for project needs
ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- Behavioral and situational interviews to evaluate problem-solving skills and adaptability
- Final round with the hiring manager or team to discuss the role's fit and next steps
Key Assessment Areas:
- Cross-functional collaboration and stakeholder management
- Strategic thinking and problem-solving
- Knowledge of marketing and localization best practices
- Cultural awareness and adaptability
Application Tips:
- Highlight relevant experience in marketing localization and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the role's requirements
- Prepare examples of successful marketing localization projects and challenges overcome
ATS Keywords: Marketing Localization, APAC, Cross-functional Collaboration, Stakeholder Management, Data Analysis, Budget Management, Strategic Leadership, Problem-Solving, Attention to Detail, Organizational Skills, Communication Skills
ASSUMPTION: Netflix's application process is thorough and competitive, with a strong focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Marketing localization tools (e.g., Smartling, Transifex, Crowdin)
- Project management software (e.g., Asana, JIRA, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing localization tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion (Netflix values diversity and encourages a culture of belonging)
- Integrity (Netflix expects employees to be honest, transparent, and accountable)
- Collaboration (Netflix fosters a culture of teamwork and cross-functional collaboration)
Work Style:
- Fast-paced and dynamic (Netflix operates at a high pace and expects employees to be adaptable and proactive)
- Data-driven (Netflix uses data and analytics to inform decision-making and measure success)
- Creative and innovative (Netflix encourages employees to think outside the box and challenge the status quo)
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you balance creative excellence with operational efficiency in your work?
ASSUMPTION: Netflix's culture is dynamic, collaborative, and data-driven, with a strong emphasis on creativity and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a large, complex organization with numerous stakeholders
- Adapting to a fast-paced, ever-changing work environment
- Working with remote teams and stakeholders across different time zones
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on marketing localization, requiring a unique blend of marketing and localization expertise
- APAC-specific roles may have additional cultural and linguistic complexities compared to global or regional roles
- Career progression in marketing localization may involve moving into leadership or specialized roles within the Globalization team or exploring opportunities in other departments
ASSUMPTION: This role is unique within the marketing field, requiring a specific skill set and cultural awareness to succeed.
📝 Sample Projects
- Localizing a high-priority marketing campaign for a major Netflix original series launch in the APAC region
- Optimizing marketing localization workflows and tooling to improve efficiency and reduce costs
- Collaborating with cross-functional teams to develop and implement a comprehensive marketing localization strategy for a new Netflix feature
ASSUMPTION: These sample projects illustrate the diverse and complex nature of marketing localization work within Netflix.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Globalization Marketing Localization team?
- How does Netflix approach cross-functional collaboration and stakeholder management in marketing localization projects?
- What are the most significant challenges facing the marketing localization team in the APAC region, and how can this role help address them?
- How does Netflix support the professional development and growth of its marketing localization team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions help assess the role's fit, team dynamics, and growth opportunities within Netflix.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Netflix's careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing localization projects and challenges overcome
- Follow up with the hiring manager or team within one week of submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
