Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Droxi AI

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Assisting the Head of Marketing in leading all marketing efforts
• Overseeing demand generation, email marketing, and performance reporting
• Working in a fast-paced startup environment with a focus on healthcare technology
• Collaborating with a small, dynamic team to make a positive impact in the healthcare industry

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through data-driven marketing efforts.

📋 Key Responsibilities

✅ Assist in shaping strategic marketing plans and executing creative ideas

✅ Oversee paid and organic advertising, social media, online lead gen programs, and SEO

✅ Manage email marketing campaigns and marketing CRM (Hubspot)

✅ Optimize website content, design, and functionality

✅ Create performance reports and dashboards to track and optimize marketing funnel and KPIs

✅ Provide field marketing support as needed

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to optimize marketing efforts and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in marketing, including at least 3 years in a fast-paced startup environment

Required Skills:

• Proven experience in demand generation and social media platforms
• Hands-on experience with HubSpot or a similar CRM platform
• Strong understanding of lead funnel management
• Familiarity with Wix (CMS, updating banners, site optimization)
• Data-driven mindset with the ability to analyze data and extract insights
• Familiarity with A/B testing tools and methodologies
• Native English speaker
• Proficiency with Canva or similar tools for basic visual content creation
• Understanding of the U.S. healthcare system or prior experience in healthtech

Preferred Skills:

• Experience with SEO and content marketing
• Familiarity with marketing automation tools
• Knowledge of the healthcare industry and its specific marketing challenges

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on demand generation and data-driven decision making. Experience in the healthcare industry or healthtech is a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience level and industry standards for marketing managers in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work schedule and hybrid work model
• Competitive PTO policy
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work model

ASSUMPTION: The salary range is based on industry standards for marketing managers with 2-5 years of experience in the US. Benefits and working hours are based on the company's stated policies.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology (Healthtech)

Company Size: 51-200 employees (Small to mid-size startup)

Founded: 2022 (Young company with a focus on growth and innovation)

Company Description:

• Droxi AI is a healthtech startup focused on improving the medical world by solving EHR inbox overload
• The company's AI-powered solution acts as an assistant, taking care of tedious tasks to allow healthcare providers to focus on patient care
• Droxi AI is committed to making a positive impact in the world of healthcare and improving the lives of healthcare providers and patients

Company Specialties:

• Healthtech
• Software
• AI
• Physician Burnout
• EHR Inbox
• Provider Support
• User Interface
• Clinic Management
• EHR Integrations

Company Website: droxi.ai

ASSUMPTION: Droxi AI is a young, growing company focused on using technology to improve the healthcare industry. Its small size allows for a dynamic, fast-paced work environment with a strong emphasis on collaboration and innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Report directly to the Head of Marketing

Work Arrangement: Hybrid (Remote with some on-site work required)

Growth Opportunities:

• Potential to take on more responsibilities as the company grows
• Opportunity to work closely with the Head of Marketing and learn from their expertise
• Possibility to move into a more senior role as the company expands its marketing team

ASSUMPTION: This role offers opportunities for growth and development within a fast-paced, dynamic startup environment.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with some on-site work required)

Office Location(s): Youngstown, Ohio and Columbus, Ohio

Geographic Context:

• Remote work allows for flexibility in location, with a focus on US-based candidates
• On-site work may be required occasionally, with offices in Youngstown and Columbus, Ohio
• Candidates should be comfortable working in a remote, hybrid team environment

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work model

ASSUMPTION: This role requires a balance of remote and on-site work, with a focus on flexibility and collaboration within a hybrid team environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss qualifications and fit
• In-depth interview with the Head of Marketing to discuss marketing strategies and goals
• Skills assessment or case study to evaluate marketing and data analysis skills
• Final interview with key stakeholders to discuss cultural fit and next steps

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cultural fit and alignment with company values
• Technical skills in marketing tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the healthcare industry and its specific marketing challenges
• Showcase your data-driven mindset and ability to analyze and interpret data
• Prepare for behavioral interview questions that focus on your marketing experience and achievements

ATS Keywords: Demand Generation, Email Marketing, Social Media, Lead Funnel Management, HubSpot, SEO, Data Analysis, A/B Testing, Wix, Canva, Healthcare Technology, Healthtech

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience, data-driven decision making, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (CRM)
• Wix (CMS)
• Canva (Design)
• Google Analytics (Data Analysis)
• Social Media Platforms (Facebook, LinkedIn, Twitter, etc.)
• SEO Tools (SEMrush, Ahrefs, etc.)

ASSUMPTION: This role requires proficiency in various marketing tools and platforms, with a focus on HubSpot, Wix, and Canva. Familiarity with data analysis tools and social media platforms is also essential.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Data-driven
• Committed to making a positive impact

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working remotely and collaborating with a hybrid team?
• Do you have a data-driven mindset and a passion for using data to inform marketing strategies?
• Are you committed to making a positive impact in the healthcare industry?

ASSUMPTION: Droxi AI values candidates who are adaptable, data-driven, and committed to making a positive impact in the healthcare industry. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Working in a fast-paced startup environment with a small team may require adaptability and the ability to multitask
• The role may involve occasional on-site work, which could be challenging for candidates who prefer fully remote work
• The healthcare industry can be complex and challenging to navigate, requiring a strong understanding of its specific marketing challenges
• Data analysis and interpretation may be required, which could be challenging for candidates without strong data-driven skills

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic startup environment with a strong focus on innovation and growth. However, it may also present challenges related to the pace of work, the need for occasional on-site collaboration, and the complexity of the healthcare industry.

📈 Similar Roles Comparison

• Marketing Manager (Healthtech) vs. Marketing Manager (Tech): Healthcare-specific marketing challenges may require additional knowledge and expertise
• Marketing Manager (Startup) vs. Marketing Manager (Enterprise): Startup environments may offer more flexibility and growth opportunities, but also require greater adaptability and multitasking
• Marketing Manager vs. Marketing Director: Marketing Manager roles may offer more hands-on execution and less strategic planning, depending on the company's size and structure

ASSUMPTION: This role is similar to other Marketing Manager positions, but with a focus on the healthcare industry and a fast-paced startup environment. Candidates should consider the unique challenges and opportunities presented by these factors when comparing this role to similar positions.

📝 Sample Projects

• Develop and execute a targeted social media campaign to increase brand awareness among healthcare providers
• Analyze website traffic data to identify trends and optimize content for improved engagement and conversions
• Collaborate with the Head of Marketing to create and implement a comprehensive email marketing strategy

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, with a focus on data-driven decision making, strategic planning, and hands-on execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest marketing challenges facing the healthcare industry, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to data-driven decision making, and how does this role contribute to that process?
• How does the company foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with. They focus on strategic planning, data-driven decision making, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing experience and achievements
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.