- Job Title: Marketing Manager
- Company: Informa Group Plc.
- Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 7, 2025
- Experience Level: 5-10 years
π Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to achieve commercial objectives and revenue targets.
- Managing inbound and outbound marketing campaigns, optimizing digital marketing efforts.
- Leading a team to ensure successful campaign execution.
- Collaborating with cross-functional teams and external agencies to develop and execute campaigns.
- Analyzing campaign performance and using data insights to optimize future campaigns.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, fast-paced environment.
π Key Responsibilities
- Strategy & Planning:
- Design and implement marketing strategies to achieve commercial objectives and revenue targets.
- Plan and execute marketing campaigns to meet strategic objectives, such as visitor attendance and exhibitor acquisition.
- Monitor operational implementation plans and ensure adherence to deadlines.
- Campaign Management & Execution:
- Own and manage marketing campaigns, including planning, implementation, management, and optimization.
- Drive online traffic, leads, and conversions through digital marketing channels.
- Develop and optimize paid marketing campaigns using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Analysis & Insight:
- Monitor campaign performances by producing relevant and timely reports.
- Recommend changes to campaign execution based on data insights.
- Identify trends and optimize spend and performance based on insights.
- Share relevant insights with the wider marketing team and senior management to drive revenues or pursue new opportunities.
- Leadership & Team Management:
- Work with line reports and the marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
- Line manage digital marketer(s) to successfully implement campaign strategies.
- Provide guidance, feedback, and inspiration to line reports.
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, project management, and communication skills.
π― Required Qualifications
- Education: Bachelor's Degree or equivalent experience
- Experience: Minimum of 5 years' experience as a Marketing Manager
- Required Skills:
- Thorough understanding and experience of digital (PPC, SEO, online advertising) and direct marketing.
- Database development and growth, including segmentation and advanced targeting.
- Building relationships with partners and stakeholders.
- Analytical and questioning mindset.
- Strong copywriting skills.
- Excellent verbal and written communication skills in both English and Arabic.
- Proficient in the use of MS Office, including intermediate/advanced PowerPoint, Word, and Excel.
- Technology savvy, able to quickly adopt and work with new technology solutions.
- Preferred Skills:
- Experience using marketing automation technology (preferably Eloqua).
- Experience using CMS platforms (but coding knowledge not required).
- Experience managing social media through scheduling platforms and social media listening.
- Experience using marketing analytics and reporting platforms (Google Analytics/Adobe or others).
- Events marketing experience.
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results through data-driven strategies.
π° Compensation & Benefits
- Salary Range: SAR 35,000 - 50,000 per month (based on industry standards for a Marketing Manager with 5-10 years of experience in Saudi Arabia)
- Benefits:
- Medical Insurance for individual and family
- Annual leave - 25 days
- Remote working on Sundays
- Working anywhere - 1 month every year
- School fees contribution, SAR 40,000 per child per year (up to a max of three children)
- Family visa costs (up to a max of three children)
- Individual annual flight allowance for expats
- International/ Local Relocation Package (if eligible)
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
π Applicant Insights
π Company Context
- Industry: Information Services
- Company Size: 10,001+ employees
- Founded: 1998 (as Informa plc.)
- Company Description: Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more. It is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK's FTSE 100 group of public companies.
- Company Specialties: Academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
π Role Analysis
- Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities.
- Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing position.
- Work Arrangement: Full-time, with remote work options available (remote work on Sundays and the option to work anywhere for one month every year).
- Growth Opportunities: This role offers opportunities to grow within the marketing department, take on more responsibilities, and potentially lead a team. There are also opportunities to work on high-profile events and brands within the Informa group.
ASSUMPTION: This role provides a unique opportunity to work for a global company with a strong presence in the Middle East, offering exposure to international markets and growth potential.
π Location & Work Environment
- Office Type: Modern, collaborative office space with remote work options.
- Office Location(s): Riyadh, Ar RiyΔαΈ, Saudi Arabia
- Geographic Context: Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people. It is a major commercial, financial, and cultural hub in the Middle East.
- Work Schedule: Full-time, with flexible remote work options.
ASSUMPTION: Riyadh offers a vibrant, multicultural work environment with ample opportunities for professional growth and development.
πΌ Interview & Application Insights
- Typical Process: Online application, phone/ video screening, behavioral interviews, and final round with senior leadership.
- Key Assessment Areas: Problem-solving skills, strategic thinking, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interviews by providing specific examples of your achievements in digital marketing campaigns.
- Research Informa's business and the specific brands and events relevant to this role.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., Eloqua)
- CMS platforms (e.g., Adobe Experience Manager)
- Social media scheduling platforms (e.g., Sprout Social, Hootsuite)
- Marketing analytics and reporting platforms (e.g., Google Analytics, Adobe Analytics)
- MS Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Adobe Analytics
- Adobe Target
π Cultural Fit Considerations
- Company Values: Informa's values include being customer-focused, innovative, collaborative, and accountable. They champion energy and ambition and look for colleagues who will join in and help make things happen.
- Work Style: Informa's work style is dynamic, fast-paced, and supportive. They offer a disability-friendly environment and welcome applicants from all backgrounds and circumstances.
- Self-Assessment Questions:
- How do you align with Informa's customer-focused value, and can you provide an example of a time when you went above and beyond to meet a customer's needs?
- How do you approach working in a dynamic, fast-paced environment, and can you describe a time when you successfully managed multiple projects simultaneously?
- How do you ensure that your workstyle aligns with Informa's collaborative and accountable values?
ASSUMPTION: Informa values diversity, inclusion, and collaboration, and they look for candidates who can thrive in a supportive, dynamic work environment.
β οΈ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously and managing tight deadlines.
- The role may involve working with cross-functional teams and external agencies, requiring strong communication and project management skills.
- The role may require occasional travel to attend industry events and conferences.
π Similar Roles Comparison
- Marketing Manager (Events): This role focuses more on digital marketing and campaign optimization, while a Marketing Manager (Events) role may involve more on-site event management and logistics.
- Digital Marketing Manager: This role requires a broader understanding of marketing strategy and campaign management, while a Digital Marketing Manager role may focus more on specific digital channels and tactics.
- Senior Marketing Manager: This role offers potential growth opportunities and may involve more strategic decision-making and team leadership responsibilities.
ASSUMPTION: This role offers a unique blend of strategic marketing, campaign management, and digital marketing skills, providing a strong foundation for career growth within the marketing department.
π Sample Projects
- Developing and executing a digital marketing campaign for a major tech event, driving online traffic, leads, and conversions.
- Optimizing paid marketing campaigns using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Managing and improving organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and hands-on nature of the role, requiring a strong understanding of digital marketing channels and tactics.
β Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales and events?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the team, and the company's priorities.
π Next Steps for Applicants
- To apply for this position:
- Submit your application through the [Informa Careers portal](https://jobs.informa.com/).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interviews by providing specific examples of your achievements in digital marketing campaigns.
- Research Informa's business and the specific brands and events relevant to this role.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
β οΈ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
