📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Silverstripe
🔹 Location: Wellington, Wellington Central (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Formulating and executing marketing strategy
- Building and raising brand presence
- Collaborating with sales and design teams
- Improving client experiences and retention
- Leading and developing the marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and stakeholders.
📋 Key Responsibilities
✅ Formulate and execute Silverstripe’s marketing strategy
✅ Build and raise brand presence through creative marketing communication, digital campaigns, and client events
✅ Assist in coordinating Silverstripe’s social media presence
✅ Plan, write, and edit high-quality external communications
✅ Collaborate with the Sales team to grow the client base
✅ Collaborate with internal teams to improve client experience
✅ Lead the creation of marketing collateral to enable sales
✅ Stay updated on marketing trends and ensure Silverstripe keeps up with them
✅ Set up and maintain ways to collect and act on customer feedback
✅ Provide regular updates to senior leadership on marketing progress and metrics
✅ Contribute to the ongoing professional development of the Marketing team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of marketing experience, ideally with people leadership role
Required Skills:
- Proven experience in marketing strategy and execution
- Strong written communication skills
- Proven track record of success in partnering with sales
- Skilled in data-driven marketing and analytics
- Familiarity with Salesforce
Preferred Skills:
- Experience working in a small to medium-sized business
- Familiarity with government and big businesses
- Experience with digital and social media marketing best practices
- Experience with client experience and journey mapping best practices
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on strategy, execution, and leadership. Relevant industry experience is a plus.
💰 Compensation & Benefits
Salary Range: NZD 90,000 - 120,000 per annum (Based on experience and qualifications)
Benefits:
- Flexible working arrangements
- Employee development opportunities
- Inclusive workplace culture
Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in New Zealand. Benefits may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: Small to medium-sized (51-200 employees)
Founded: 2000
Company Description:
- Silverstripe creates digital experiences that work for users, stakeholders, and clients
- They specialize in website development, web application development, and open-source solutions
- Silverstripe works with government agencies, banks, telcos, and power companies to improve digital interactions
Company Specialties:
- Website development
- Web application development
- Open source
- Content management system
- Hosting
- Cloud Platform
- Research & Strategy
- UX & Design
- Development & Testing
- Code Reviews
- Intranets
- CMS & Developer Training
- Agile Coaching
- Technical Coaching
- Design
- Strategy & Design
- Quality Assurance testing
- Content
- and Strategy workshops
Company Website: http://www.silverstripe.com
ASSUMPTION: Silverstripe is a well-established company with a strong focus on digital innovation and client-centric solutions.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the CEO, with close collaboration with the Sales and Design teams
Work Arrangement: Hybrid (2-3 days on-site, remainder remote)
Growth Opportunities:
- Potential to grow into a more senior marketing role as the company expands
- Opportunities to lead and mentor junior marketing team members
- Chance to work on diverse projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Wellington and Auckland, New Zealand
Geographic Context:
- Wellington: Vibrant capital city with a strong tech industry
- Auckland: New Zealand's largest city, with a diverse range of cultural and recreational opportunities
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Coffee chat with the hiring manager
- Panel interview (in person, if possible)
- Presentation to a larger panel on a provided brief
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions related to marketing strategy, leadership, and team collaboration
- Research Silverstripe's clients, services, and market position to demonstrate your understanding of the role and company
ATS Keywords: Marketing strategy, brand awareness, digital marketing, client experience, data analytics, content creation, sales collaboration, leadership, communication, creative thinking, project management, B2B marketing, social media marketing, customer feedback, analytical skills, client focus
ASSUMPTION: The interview process will assess both hard skills (marketing expertise) and soft skills (leadership, communication), with a focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The marketing team uses a mix of CRM, marketing automation, social media, and content creation tools to execute marketing strategies and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Camaraderie: Foster a collaborative and supportive work environment
- Care: Demonstrate empathy and genuine concern for clients and colleagues
- Curiosity: Encourage continuous learning and innovation
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication
- Data-driven and analytical, with a focus on informed decision-making
Self-Assessment Questions:
- How do you align with Silverstripe's core values of Camaraderie, Care, and Curiosity?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach continuous learning and professional development in a fast-paced, dynamic work environment?
ASSUMPTION: Silverstripe values a strong cultural fit, with an emphasis on collaboration, empathy, and continuous learning.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution and team leadership
- Managing multiple projects and stakeholders simultaneously
- Adapting to a hybrid work environment and maintaining team cohesion
- Keeping up with marketing trends and industry best practices
ASSUMPTION: This role may present challenges in balancing multiple responsibilities and adapting to a hybrid work environment, but offers opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of strategic planning, hands-on execution, and team leadership
- Silverstripe's focus on government and large business clients sets it apart from other marketing roles in the industry
- Career progression may involve moving into a more senior marketing role or exploring other opportunities within the organization
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to improve brand awareness and drive client acquisition
- Collaborating with the Sales team to create targeted marketing campaigns for key accounts
- Leading the creation of marketing collateral to support sales efforts and improve client retention
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Marketing Manager role at Silverstripe.
❓ Key Questions to Ask During Interview
- How does the Marketing team collaborate with other departments to ensure alignment and effectiveness?
- What are the key priorities for the Marketing team in the first 90 days, and how can I contribute to their success?
- How does Silverstripe support the professional development and growth of its marketing team members?
- What are the most significant marketing challenges facing Silverstripe, and how can this role address them?
- How does Silverstripe foster a culture of inclusivity and diversity, and what initiatives are in place to support this?
ASSUMPTION: These interview questions help assess the role's responsibilities, priorities, and cultural fit, allowing candidates to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions related to marketing strategy, leadership, and team collaboration
- Research Silverstripe's clients, services, and market position to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
