Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Cubitts

🔹 Location: London, England, United Kingdom

🔹 Job Type: On-site, Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to increase Cubitts' brand awareness within the UK and US
• Crafting compelling brand stories that effectively communicate Cubitts' unique story, innovation, and design philosophy
• Identifying and executing collaborations and partnerships to drive awareness and new customers, with a focus on the US market
• Planning and executing multi-channel marketing campaigns across digital, social, and traditional media

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in international marketing to succeed.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies to increase Cubitts' brand awareness within the UK and US

✅ Create compelling brand stories that effectively communicate Cubitts' unique story, innovation, and design philosophy

✅ Identify and execute collaborations and partnerships with the explicit aim of driving awareness and ultimately new customers, with a particular focus on New York and the US

✅ Plan and execute multi-channel marketing campaigns across digital, social, and traditional media

✅ Select and manage PR agencies and support to maximise the reach and impact of Cubitts' campaigns and initiatives

✅ Build and maintain relationships with fashion, design, and lifestyle press in London, New York, and beyond

✅ Track and report on key performance metrics, particularly those related to brand awareness and customer acquisition

✅ Manage marketing budget effectively to maximise ROI

✅ Coordinate Cubitts' Ambassador programme, working with relevant tastemakers to shape Cubitts' perception and drive brand awareness

ASSUMPTION: This role involves a mix of strategic planning, creative storytelling, and tactical execution to drive measurable business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of relevant marketing experience, with a proven track record of successfully growing brand awareness and customers

Required Skills:

• Strong understanding of marketing channels and strategies - both offline and online
• Experience with data analysis and performance marketing
• International (and in particular US) marketing experience

Preferred Skills:

• Fluency in additional languages
• Experience in the optical industry

ASSUMPTION: Candidates with a strong background in marketing, experience in international markets, and a data-driven mindset will excel in this role.

💰 Compensation & Benefits

Salary Range: £42,147 (This is the provided salary, and no industry standard range is needed)

Benefits:

• Complimentary spectacles, eye examinations, and generous discounts
• Option to buy and sell holiday
• Paid time away for the important moments in life
• Annual season ticket loan
• Cycle to work scheme
• Life assurance
• Subscription to Champion Health
• Unlimited You Can Now Business Skills Training

Working Hours: 40 hours per week, with flexibility for meetings and events as needed

ASSUMPTION: Cubitts offers a competitive salary and benefits package to attract and retain top talent in the marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Cubitts operates in the retail apparel and fashion industry, specialising in affordable handmade spectacles and sunglasses. The company aims to revive Britain's lost optical legacy and offers bespoke spectacle making and full eye examinations.

Company Size: Cubitts is a medium-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Cubitts was founded in 2013 in King's Cross, London, and has since expanded to multiple locations in the UK and the US.

Company Description:

• Cubitts specialises in affordable handmade spectacles and sunglasses, with a mission to revive Britain's lost optical legacy
• The company offers bespoke spectacle making and full eye examinations, focusing on customer-centric experiences
• Cubitts is a Living Wage Employer and is B Corp Certified, demonstrating its commitment to ethical business practices

Company Specialties:

• Spectacles
• Sunglasses
• Bespoke
• Optical Services

Company Website: http://www.cubitts.com

ASSUMPTION: Cubitts' focus on craftsmanship, quality, and customer experience sets it apart in the competitive optical industry.

📊 Role Analysis

Career Level: This role is a management position, reporting directly to the Head of Marketing or a similar senior role.

Reporting Structure: The Marketing Manager will oversee junior marketing team members and collaborate with cross-functional teams, such as sales, product, and customer service.

Work Arrangement: This is an on-site, full-time position with the opportunity for occasional remote work, depending on the role's evolution and the company's policies.

Growth Opportunities:

• Progression to a senior marketing role, such as Head of Marketing or Marketing Director
• Expanding responsibilities to include additional markets or product categories
• Developing expertise in specific marketing channels or strategies

ASSUMPTION: This role offers opportunities for professional growth and development within Cubitts' expanding marketing team.

🌍 Location & Work Environment

Office Type: Cubitts' offices are modern, creative spaces designed to foster collaboration and innovation.

Office Location(s): Cubitts has offices in London, Brighton, and New York, with the Marketing Manager role based in London.

Geographic Context:

• London is a global hub for fashion, design, and lifestyle, providing ample opportunities for networking and collaboration
• The city offers a vibrant cultural scene, with numerous events, exhibitions, and attractions
• London has a well-connected public transportation system, making it easy to commute to and from work

Work Schedule: The Marketing Manager will work a standard 40-hour week, with flexibility for meetings, events, and campaign deadlines as needed.

ASSUMPTION: Cubitts' London office provides a dynamic and engaging work environment, with easy access to cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Budgeting and financial acumen
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Cubitts' brand, products, and competitors to demonstrate your understanding of the market

ATS Keywords: Marketing strategy, brand awareness, customer acquisition, data analysis, performance marketing, collaboration, public relations, campaign management, media coverage, budget management

ASSUMPTION: Cubitts' application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organisation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in relevant marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: Attention to detail and a commitment to quality
• Customer-centric: Focusing on the customer experience and exceeding expectations
• Innovation: Embracing creativity and continuous improvement

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Adaptable: Embracing change and responding to new challenges with resilience
• Data-driven: Using data and insights to inform decision-making and strategy

Self-Assessment Questions:

• How do you embody Cubitts' commitment to craftsmanship in your work?
• Can you provide an example of a time when you went above and beyond to deliver an exceptional customer experience?
• How do you approach continuous learning and professional development in your role?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Cubitts' core values and a willingness to embrace the company's collaborative and customer-centric work style.

⚠️ Potential Challenges

• Managing a marketing budget effectively to maximise ROI
• Balancing strategic planning with day-to-day campaign execution
• Building and maintaining relationships with press and influencers in a competitive market
• Adapting to the unique cultural and business environments of the UK and US markets

ASSUMPTION: The Marketing Manager will need to navigate these challenges with strong communication skills, strategic thinking, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional optical retailers, Cubitts focuses on craftsmanship, innovation, and customer experience to differentiate its brand
• The optical industry is competitive, with established players and new entrants vying for market share
• This role offers the opportunity to shape Cubitts' brand and marketing strategy, contributing to the company's growth and success

ASSUMPTION: Candidates should research Cubitts' competitors and industry trends to understand the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the US market
• Collaborating with a fashion designer or influencer to create a co-branded collection and marketing initiative
• Analysing customer data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Cubitts differentiate its brand in the competitive optical market?
• What are the key priorities for the Marketing Manager role in the first 90 days?
• How does Cubitts support the professional development and growth of its marketing team members?
• What are the most effective marketing channels for reaching Cubitts' target audience in the UK and US markets?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Cubitts' brand, marketing strategy, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Cubitts' brand, products, and competitors to demonstrate your understanding of the market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.