Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Green Mountain Habitat for Humanity

🔹 Location: Williston, Vermont

🔹 Job Type: On-site

🔹 Category: Non-profit Organizations

🔹 Date Posted: July 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for GMHFH's mission and ReStores
• Creating and managing marketing collateral, social media, and events
• Collaborating with various departments to promote GMHFH's work
• Analyzing and reporting on marketing campaign performance

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving engagement and results across multiple channels.

📋 Key Responsibilities

✅ Strategize, design, and implement online and offline marketing tactics for organization-wide programming

✅ Produce marketing collateral and graphics for print advertising, direct mailings, and e-mail campaigns

✅ Plan, promote, and execute affiliate and ReStore community events

✅ Prepare monthly presentations highlighting marketing results and proposals

✅ Create content, post, and manage social media for both the affiliate and ReStore channels

✅ Implement and monitor all paid digital advertising campaigns

✅ Maintain, update, and help design the website and write SEO-friendly content and tags

✅ Track, analyze, and report on KPIs and the status of campaigns

✅ Manage marketing budgets and media buys with help from stakeholders

✅ Take high-quality, on-brand photos for use in print and digital media

✅ Drive marketing communications related to the organization’s three-year strategic plan

✅ Work with department leadership on internal communication

✅ Adhere to Habitat for Humanity visual brand guidelines and maintain an on-brand tone and voice

✅ Perform other duties as assigned

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: 2-4 years of marketing or relevant experience

Required Skills:

• Excellent written and verbal communication skills
• Proven experience creating content, managing, and advertising on social media
• Experience setting up and optimizing Google and Microsoft ad campaigns
• Proven graphic design skills and competence with Canva and/or Adobe Creative Suite
• Basic HTML, website design, and management skills
• E-mail marketing and copywriting experience
• Narrative creation experience
• Demonstrated proficiency with MS Office Suite
• Ability to work well in a team environment, handle multiple assignments, and meet deadlines

Preferred Skills:

• Experience managing Google ad grants
• Proficiency in MailChimp, Bloomerang/Kindful, or similar

ASSUMPTION: Candidates with a strong portfolio showcasing their design and content creation skills, as well as experience in non-profit marketing, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, dependent on relevant skills and experience

Benefits:

• Health Reimbursement Plan (up to $6,350.00 annually)
• Combined 200 hours of vacation and sick time
• Ten paid holidays
• 5% retirement match beginning after one year of successful employment
• 20% discount at the Habitat Restores

Working Hours: Monday-Friday, with occasional evenings and weekend days required

ASSUMPTION: The salary range provided is competitive for the non-profit sector in Vermont, considering the experience level and required skills. Benefits are comprehensive and include health, retirement, and discount perks.

📌 Applicant Insights

🔍 Company Context

Industry: Green Mountain Habitat for Humanity operates within the non-profit sector, focusing on affordable housing and community development.

Company Size: With 11-50 employees, GMHFH offers a mid-sized organization structure, providing opportunities for collaboration and growth.

Founded: 1984, with a mission to provide decent, affordable housing for families in need.

Company Description:

• Driven by the vision that everyone needs a decent place to live, GMHFH builds homes, community, and hope in Northwest Vermont.
• The organization partners with families and individuals to build safe, energy-efficient, and affordable homes.
• GMHFH also operates ReStores, which sell donated furniture and building materials to fund their mission.

Company Specialties:

• Affordable Housing
• Donation Centers
• Resale Stores
• Non-Profit
• Volunteers
• Construction
• and Housing

Company Website: vermonthabitat.org

ASSUMPTION: GMHFH's mission-driven focus creates a unique work environment, with employees passionate about making a difference in their community.

📊 Role Analysis

Career Level: This role is an intermediate-level marketing position, offering opportunities for growth and development within the organization.

Reporting Structure: The Marketing Manager reports directly to the ReStore Director and collaborates with various departments to promote GMHFH's work.

Work Arrangement: This is an on-site position, with occasional evenings and weekend days required for events and other duties.

Growth Opportunities:

• Expanding marketing efforts to drive increased engagement and donations
• Developing and implementing new marketing campaigns and strategies
• Gaining experience in non-profit marketing and event planning
• Potential advancement opportunities within the organization

ASSUMPTION: This role offers a unique blend of creative and analytical work, with ample opportunities for professional growth and development within the non-profit sector.

🌍 Location & Work Environment

Office Type: GMHFH's main office is located in Williston, Vermont, with additional ReStore locations in Williston, Milton, and Swanton.

Office Location(s): 400 Cornerstone Dr, Suite 315, Williston, Vermont 05495

Geographic Context:

• Williston is a town in Chittenden County, Vermont, with a population of approximately 9,000 residents.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
• GMHFH serves a wide region, including Chittenden, Franklin, Grand Isle, and Lamoille counties.

Work Schedule: Monday-Friday, with occasional evenings and weekend days required for events and other duties. The work schedule may vary depending on the needs of the organization.

ASSUMPTION: The Williston office provides a collaborative and inclusive work environment, with opportunities for employees to engage with the local community and make a meaningful impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the ReStore Director
• In-person or virtual interview with the ReStore Director and other GMHFH staff
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Creativity and innovation
• Analytical and problem-solving abilities
• Collaboration and teamwork
• Alignment with GMHFH's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in non-profit or community-focused organizations.
• Prepare examples of your design and content creation work to showcase during the interview.
• Research GMHFH's mission and values, and be prepared to discuss how your skills and passion align with their work.

ATS Keywords: Marketing strategy, graphic design, social media management, content creation, email marketing, SEO, event planning, budget management, communication skills, team collaboration, digital advertising, website management, photo management, data analysis, narrative creation, MS Office proficiency

ASSUMPTION: GMHFH's hiring process is designed to assess candidates' skills and fit within the organization's mission-driven culture.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite
• MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Google Ads and Microsoft Advertising
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• MailChimp or similar email marketing software
• WordPress or FireSpring for website management
• Google Business Profile, Apple Business Manager, and Yelp

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create, manage, and analyze marketing content and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Housing for All
• Community
• Integrity
• Diversity
• Inclusion

Work Style:

• Collaborative and team-oriented
• Mission-driven and passionate about community impact
• Adaptable and able to manage multiple projects simultaneously

Self-Assessment Questions:

• How do my personal values align with GMHFH's mission and values?
• Am I comfortable working in a collaborative, mission-driven environment?
• Do I have the ability to manage multiple projects and meet deadlines in a dynamic work setting?

ASSUMPTION: GMHFH's values-driven culture creates a unique work environment, with employees passionate about making a difference in their community.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing creative and analytical tasks, with a focus on driving results
• Occasional evenings and weekend days required for events and other duties
• Working within a non-profit budget and constraints

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to GMHFH's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on promoting a non-profit organization's mission and community impact.
• GMHFH's marketing efforts are critical to driving donations, volunteer engagement, and community awareness of their affordable housing initiatives.
• Career progression in non-profit marketing may involve advancing to a Director of Marketing or Communications role within the organization or moving to a similar role at another non-profit.

ASSUMPTION: Understanding the unique context of non-profit marketing is essential for success in this role and for career growth within the sector.

📝 Sample Projects

• Developing and executing a social media campaign to promote GMHFH's affordable housing initiatives
• Creating and managing a targeted email marketing campaign to drive donations and volunteer engagement
• Planning and executing a community event to raise awareness of GMHFH's mission and generate donations

ASSUMPTION: These sample projects demonstrate the range of marketing tasks and responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to GMHFH's mission and community impact?
• What are the biggest marketing challenges facing GMHFH, and how can this role address them?
• How does GMHFH support the professional growth and development of its marketing team members?
• What is the typical work-life balance for this role, and how is it supported by the organization?
• How does GMHFH engage with and collaborate with other non-profit organizations in the region?

ASSUMPTION: Asking these questions demonstrates your interest in GMHFH's mission and your commitment to understanding the unique context of non-profit marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in non-profit or community-focused organizations.
• Prepare examples of your design and content creation work to showcase during the interview.
• Research GMHFH's mission and values, and be prepared to discuss how your skills and passion align with their work.
• Follow up with the ReStore Director one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.