Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Willow

🔹 Location: Seattle, WA, USA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with flexible working arrangements

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing and PR strategies to support business goals and grow brand visibility.
• Managing Willow's social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
• Overseeing the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance.
• Collaborating with internal stakeholders and managing external contractors to deliver quality outcomes on time.
• Supporting and helping coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.

ASSUMPTION: This role requires a strategic yet hands-on approach to social media, content creation, and event support. The ideal candidate will have a proven track record in B2B marketing and a love for storytelling.

📋 Key Responsibilities

✅ Develop and execute marketing and PR strategies to support business goals and grow brand visibility.

✅ Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.

✅ Manage Willow's social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.

✅ Oversee the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance in collaboration with external vendors.

✅ Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.

✅ Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.

✅ Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.

✅ Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement.

✅ Track marketing performance metrics and present insights to inform strategy.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management. The ideal candidate will be comfortable wearing multiple hats and juggling various priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.

Required Skills:

• Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging.
• Experience managing and growing a professional LinkedIn presence and other relevant digital platforms.
• Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma).
• Demonstrated ability to manage external contractors and creative vendors to deliver projects.
• Strong project management skills with attention to detail and ability to juggle multiple priorities.
• Collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role. Fluency in additional languages could also be an asset for a global company like Willow.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year. This range is based on industry standards for a Marketing Manager role with 5-10 years of experience in the Seattle area.

Benefits:

• Flexible working arrangements, including remote and hybrid options.
• Parental leave available for those budding families.
• Volunteer days (up to 3 days a year) to dedicate to causes you love.
• Training opportunities through Willow Academy to level up your skills.
• Cool discounts on shopping and services.

Working Hours: Full-time position with standard business hours, but with flexibility for a hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Seattle area. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Willow is a leading AI-driven platform revolutionizing the built world. They empower organizations to reduce operational costs of buildings, improve sustainability outcomes, and dynamically optimize asset performance at scale.

Company Size: Willow has 201-500 employees, making it a mid-sized company where you'll have the opportunity to make a significant impact.

Founded: Willow was founded in 2017 and has since grown from a startup in Australia to serving customers around the globe.

Company Description:

• Willow is the leading AI-driven platform revolutionizing the built world.
• Leveraging cutting-edge digital twin technology, Willow empowers organizations to reduce operational costs of buildings, improve sustainability outcomes, and dynamically optimize asset performance at scale.
• Willow is changing the way the world manages buildings for a more sustainable future by enabling every building to respond to the people, purpose, and environments they serve.

Company Specialties:

• Smart Buildings
• Building Operations
• Digital Twins
• Digital Engineering
• Digital Architecture
• Condition-Based Maintenance
• AI
• Data Integration
• Enterprise SaaS software

Company Website: willowinc.com

ASSUMPTION: Willow's focus on AI-driven technology and sustainability makes it an attractive company for candidates interested in innovative, forward-thinking work environments.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring 5+ years of experience in marketing and PR. It offers an opportunity to lead marketing efforts and make a significant impact on the company's growth.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with various internal stakeholders, including sales, product, and leadership teams.

Work Arrangement: This is a hybrid role, with flexible working arrangements available. While the job description does not specify the number of on-site days required, it is likely that the role will involve a mix of remote and on-site work.

Growth Opportunities:

• As Willow continues to grow, there may be opportunities for the Marketing Manager to expand their team or take on additional responsibilities.
• The company offers training opportunities through Willow Academy, allowing employees to level up their skills and advance their careers.
• Willow's focus on innovation and sustainability provides ample opportunities for professional development and growth.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, Willow's rapid growth and focus on innovation suggest that there may be ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Willow has a hybrid work arrangement, with offices in various locations around the world. The Seattle office is located at 1211 N 124th St, Seattle, WA 98133, USA.

Office Location(s): Willow has offices in Sydney, New York, Mandaluyong, Melbourne, Dallas, Perth, Brisbane, and Seattle.

Geographic Context:

• Seattle is a vibrant, tech-centric city with a strong focus on sustainability and innovation, making it an ideal location for a company like Willow.
• The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene.
• Seattle has a mild, oceanic climate, with cool, wet winters and mild, relatively dry summers.

Work Schedule: The work schedule for this role is full-time, with standard business hours. However, Willow offers flexible working arrangements, allowing employees to work remotely or on a hybrid basis.

ASSUMPTION: While the job description does not specify the number of on-site days required, it is likely that the role will involve a mix of remote and on-site work, given Willow's hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR team to discuss your qualifications and fit for the role.
• In-depth interview with the hiring manager (CMO) to discuss your marketing strategies, campaign ideas, and cultural fit.
• Final interview with key stakeholders to assess your ability to work collaboratively and drive results.

Key Assessment Areas:

• Strategic thinking and ability to develop and execute marketing campaigns that drive business growth.
• Creative writing and editing skills, with a focus on clear, concise, and compelling messaging.
• Project management skills and ability to juggle multiple priorities and meet deadlines.
• Collaboration and stakeholder management skills, with a focus on building strong relationships and driving results.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and PR experience, as well as your ability to drive results in a fast-paced, dynamic environment.
• Prepare examples of your work, including marketing campaigns, content pieces, and event support materials, to showcase your skills and accomplishments.
• Research Willow's company culture and values to ensure a strong cultural fit and prepare thoughtful questions to ask during the interview process.

ATS Keywords: Marketing, PR, B2B Marketing, Content Creation, Social Media Management, Copywriting, Project Management, Customer Engagement, Event Coordination, Website Management, Collaboration, Stakeholder Management, Performance Metrics, Creative Communication, Digital Marketing, Storytelling

ASSUMPTION: Willow uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Website CMS tools (e.g., WordPress, Drupal, or similar)
• Marketing design platforms (e.g., Canva, Figma, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot, or similar)

ASSUMPTION: While the job description does not specify the tools and technologies required for this role, it is likely that the Marketing Manager will use a combination of website CMS tools, marketing design platforms, social media management tools, and CRM and marketing automation tools to execute their responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Never give up: Willowers are persistent and determined in the face of challenges.
• Work smart: Willowers prioritize efficiency and effectiveness in their work.
• Cares about fellow human beings: Willowers are committed to creating a positive impact on the world around them.
• Always put our best foot forward: Willowers strive for excellence in all that they do.

Work Style:

• Performance-driven: Willowers are results-oriented and focused on driving business growth.
• Dynamic and fast-paced: Willowers thrive in a fast-paced, ever-changing environment.
• Collaborative: Willowers work closely with their colleagues to achieve common goals.

Self-Assessment Questions:

• Do you have a proven track record of driving results in a fast-paced, dynamic environment?
• Are you comfortable managing multiple priorities and juggling various projects simultaneously?
• Do you thrive in a collaborative work environment and enjoy building strong relationships with your colleagues?
• Are you passionate about sustainability and committed to creating a positive impact on the world around you?

ASSUMPTION: Willow's company culture is performance-driven, dynamic, and collaborative. The ideal candidate for this role will be comfortable working in a fast-paced environment and committed to driving results and creating a positive impact on the world around them.

⚠️ Potential Challenges

• Managing multiple priorities and juggling various projects simultaneously may be challenging for some candidates.
• The fast-paced, dynamic nature of Willow's work environment may not be suitable for candidates who prefer a more structured or predictable work environment.
• The role may require occasional travel to attend industry events, conferences, or client meetings.
• The Seattle office is located in the Northgate neighborhood, which may have limited public transportation options for some candidates.

ASSUMPTION: While Willow offers a dynamic and exciting work environment, it may also present challenges for candidates who prefer a more structured or predictable work environment. Additionally, the role may require occasional travel, and the Seattle office's location may have limited public transportation options for some candidates.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in a B2B technology or SaaS company.
• However, Willow's focus on AI-driven technology and sustainability sets it apart from other companies in the industry.
• As a mid-sized company, Willow offers a unique opportunity to make a significant impact on the company's growth and success.

ASSUMPTION: While this role is similar to other senior-level marketing roles in the industry, Willow's focus on AI-driven technology and sustainability makes it a unique and attractive opportunity for candidates interested in innovative, forward-thinking work environments.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or feature, including creating content, managing social media channels, and coordinating event support.
• Creating a customer engagement campaign to strengthen relationships with existing clients and drive customer retention and growth.
• Managing the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance in collaboration with external vendors.

ASSUMPTION: These sample projects are based on the responsibilities and qualifications listed in the job description. They provide a sense of the types of projects the Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does Willow support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Willow measure the success of its marketing campaigns, and what metrics are most important for this role to track and report on?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the cultural fit. They are based on the information provided in the job description and tailored to the specific needs and interests of the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your marketing and PR experience, as well as your ability to drive results in a fast-paced, dynamic environment.
• Prepare examples of your work, including marketing campaigns, content pieces, and event support materials, to showcase your skills and accomplishments.
• Research Willow's company culture and values to ensure a strong cultural fit and prepare thoughtful questions to ask during the interview process.
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.