Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: ShopBack

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site (Taipei, Taiwan)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing marketing campaigns across platforms
• Leading campaign strategy planning and post-campaign analysis
• Managing and mentoring junior team members
• Cross-functional collaboration with various teams
• Driving operational excellence and campaign performance improvement

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance-driven marketing.

📋 Key Responsibilities

✅ Develop, execute, and optimize marketing campaigns across platforms including ShopBack App & Web, CRM, with a strong focus on performance and conversion

✅ Lead campaign strategy planning, from ideation to post-campaign analysis, ensuring alignment with business and merchant goals

✅ Manage and mentor junior team members, including the Marketing Associate, to ensure high-quality execution and continuous upskilling

✅ Partner cross-functionally with Business Development, Design, Data, and Regional Marketing to align campaign direction and messaging

✅ Drive operational excellence, owning campaign timelines, creative production briefs, internal coordination, and go-live accuracy

✅ Regularly analyze campaign performance, conduct A/B testing, and derive actionable insights to improve future campaign effectiveness

✅ Identify growth opportunities through campaign mechanics, segmentation strategies, and funnel optimization

✅ Support UI/UX improvement projects to enhance customer engagement across digital touchpoints

✅ Own campaign dashboards and post-mortem documentation, presenting key learnings to stakeholders and leadership

✅ Participate in strategic planning and quarterly marketing reviews, contributing to overall e-commerce marketing direction

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing campaign success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience in e-commerce marketing or digital campaign management

Required Skills:

• Proven track record in leading and optimizing performance-driven campaigns for consumer products or online platforms
• Experience managing a team and driving high performance through coaching and delegation
• Strong project management and cross-functional communication skills
• Comfortable working with data — able to analyze results, derive insights, and take quick action
• Hands-on attitude with the ability to both strategize and execute under tight timelines
• Fluent in English and Chinese, both written and spoken
• Proficient in tools such as Excel, Braze (or similar CRM platforms), and Metabase (or other similar Database tools experience)

Preferred Skills:

• A collaborative, agile, and ownership-driven mindset — you thrive in fast-paced environments

ASSUMPTION: Candidates should have a strong background in e-commerce marketing and a proven track record in managing performance-driven campaigns. Fluency in English and Chinese is essential for this role.

💰 Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and market standards for Marketing Managers in Taipei)

Benefits:

• Career progression paths and opportunities to take on greater challenges
• Competitive compensation based on performance
• Candid, open, and collaborative culture where feedback is valued
• Work-From-Anywhere benefit to enable you to thrive personally and professionally

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market standards for Marketing Managers in Taipei, Taiwan. The benefits listed are based on the company's self-reported information.

📌 Applicant Insights

🔍 Company Context

Industry: ShopBack operates in the competitive e-commerce and fintech industries, focusing on shopping rewards and payments

Company Size: ShopBack has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: ShopBack was founded in 2014, with a mission to revolutionize shopping by helping advertisers market more cost-effectively and making every purchase more rewarding for shoppers

Company Description:

• ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets
• The company partners with over 20,000 merchants and processes over half a million transactions daily
• ShopBack is committed to redefining the way the world shops, with a focus on innovation, growth, and customer satisfaction

Company Specialties:

• E-commerce
• Internet
• Cashback
• Tech
• Online Marketing
• Discovery Shopping
• Engineering
• Shopping
• Smart Solutions
• Startup
• Desktop
• Mobile App
• iOS
• Android
• Affiliate Marketing
• FinTech
• Payment Solutions
• Rewards

Company Website: corporate.shopback.com

ASSUMPTION: ShopBack's focus on e-commerce and fintech industries, along with its commitment to innovation and growth, creates an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and oversees the Marketing Associate

Work Arrangement: This role is based in Taipei, Taiwan, with a hybrid or on-site work arrangement. Remote work may be considered for the right candidate

Growth Opportunities:

• Progression to Senior Marketing Manager or Head of Marketing roles
• Expansion into regional or global marketing leadership positions
• Potential career transitions into related fields, such as business development or product management

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for career advancement and expansion within the company and industry.

🌍 Location & Work Environment

Office Type: ShopBack's Taipei office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Taipei, Taiwan

Geographic Context:

• Taipei is a bustling city with a vibrant tech industry and a high concentration of e-commerce companies
• The city offers a mix of traditional culture and modern amenities, with a cost of living that is generally lower than other major Asian cities
• Taipei has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work remotely

ASSUMPTION: Taipei provides an exciting and dynamic work environment for marketing professionals, with a thriving tech industry and a lower cost of living compared to other major Asian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the Marketing team and other stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and performance optimization
• Cross-functional collaboration and communication skills
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and the results you've driven
• Demonstrate your understanding of ShopBack's business model and how your skills and experience align with the role's requirements

ATS Keywords: Marketing Manager, E-commerce Marketing, Digital Campaign Management, Performance Optimization, Team Management, Project Management, Cross-Functional Communication, Data Analysis, A/B Testing, UI/UX Improvement, CRM Tools, Database Tools, Strategic Planning, Coaching, Agile Mindset, Ownership, Fast-Paced Environment

ASSUMPTION: ShopBack's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the company. Tailoring your application materials to the role's requirements and demonstrating your understanding of ShopBack's business model will strengthen your candidacy.

🛠️ Tools & Technologies

• Excel
• Braze (or similar CRM platforms)
• Metabase (or other similar Database tools)

ASSUMPTION: Proficiency in Excel, Braze, and Metabase is required for this role, as they are essential tools for marketing campaign management and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Grit: Tackle all challenges head-on, working together to solve problems and achieve success
• Hunger: Value hard work and have relentless drive
• Speed: Move fast and have a bias for action, all to deliver maximum impact
• Impact: Focus on results, always aiming for the best possible outcomes and timelines
• Growth: Embrace a growth mindset, constantly striving to learn, improve, and excel in your roles

Work Style:

• Collaborative and agile, with a focus on ownership and driving results
• Fast-paced and dynamic, with a strong emphasis on performance and continuous improvement
• Open and candid, with a culture that values feedback and growth

Self-Assessment Questions:

• Do you thrive in fast-paced environments and have a bias for action?
• Are you comfortable working with data and deriving insights to drive quick action?
• Do you have a growth mindset and a strong desire to learn and improve?

ASSUMPTION: ShopBack's company values and work style emphasize collaboration, agility, and a focus on results. Candidates who align with these values and work style will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing a team and driving high performance in a fast-paced environment
• Balancing strategic planning and tactical execution for marketing campaigns
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: These challenges are inherent to the role and require strong leadership, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a stronger emphasis on performance optimization and data-driven decision-making
• ShopBack's focus on e-commerce and fintech industries sets it apart from other companies, offering unique growth and learning opportunities
• Career progression paths at ShopBack may vary from other companies, with a greater emphasis on internal promotions and growth

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles, with a focus on performance optimization and growth within the e-commerce and fintech industries.

📝 Sample Projects

• Developing and executing a successful Black Friday marketing campaign, driving a 20% increase in conversions
• Optimizing email marketing campaigns, resulting in a 15% increase in open rates and a 20% increase in click-through rates
• Collaborating with the design team to improve the user experience of the ShopBack mobile app, leading to a 15% increase in user engagement

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Manager role at ShopBack.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the marketing team collaborate with other departments, such as business development and design, to ensure consistent branding and messaging?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does ShopBack support work-life balance for its employees, particularly in a fast-paced environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and the results you've driven
• Demonstrate your understanding of ShopBack's business model and how your skills and experience align with the role's requirements
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.