📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Mattel
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 8+ years (6+ with MBA)
🔹 Remote Status: Hybrid (on-site required)
🚀 Job Overview
Key aspects of this role include:
- Driving brand strategy for Mattel's Dolls portfolio in the Canadian market
- Leading cross-functional teams to execute marketing campaigns and drive financial growth
- Managing annual marketing budgets and monitoring performance
- Collaborating with licensors and retail buyers to strengthen partnerships
- Mentoring and developing two direct reports
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Build and drive brand strategy across the portfolio for the Canada market
✅ Coach, mentor, and develop a high-performing team of two direct reports
✅ Lead day-to-day marketing activities, synthesize insights to drive action, and analyze performance of brands/products
✅ Monitor forecasting, tracking, and performance roll-ups to impact marketing strategy
✅ Drive promotional plan and execution by brand and across customers
✅ Develop brands by activating key marketing programs in the Canada market
✅ Drive marketing execution by leading a cross-functional team
✅ Manage annual budgets for media and non-media activities
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field; MBA preferred
Experience: Minimum 8 years' experience in consumer or brand marketing (6 years with an MBA)
Required Skills:
- Advanced understanding of standard marketing techniques and retail business environment
- Demonstrated leadership, strong analytical, and strategic thinking skills
- Excellent written/verbal, attention to details, time management, project management, and quantitative/analytical skills
- Ability to draw conclusions from data and communicate actionable insights
Preferred Skills:
- People management experience
- Experience working with licensed properties
- Fluency in French (Canada)
ASSUMPTION: Candidates with experience in the toy industry or working with licensed properties may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Marketing Manager with 8+ years of experience in the Toronto area)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and time-off policies
- Employee discounts on Mattel products
Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel operates in the toy and family entertainment industry, with a focus on creating innovative products and experiences that inspire children through play.
Company Size: Mattel is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: 1945, with a rich history of iconic brands and a commitment to empowering generations of children.
Company Description:
- Mattel is a leading global toy and family entertainment company
- Owns one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, and American Girl
- Engages consumers through toys, content, consumer products, digital, and live experiences
Company Specialties:
- Toy and game manufacturing
- Brand licensing and partnerships
- Content creation and distribution
- Retail and e-commerce collaboration
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel's large size and diverse brand portfolio offer candidates the opportunity to work on multiple brands and projects throughout their career.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and oversees two direct reports (an Associate Marketing Manager and a Marketing Analyst).
Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to take on additional responsibilities or lead larger projects as the team grows
- Opportunities to work on multiple brands and collaborate with various teams across the organization
- Access to professional development resources and training programs
ASSUMPTION: The Marketing Manager role at Mattel offers a unique opportunity to work on iconic brands and drive strategic marketing initiatives in the Canadian market.
🌍 Location & Work Environment
Office Type: Mattel's Mississauga office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 6155 Freemont Blvd, Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area (GTA)
- Offers a mix of urban and suburban living, with easy access to amenities and public transportation
- Close proximity to major highways and international airports
Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The Mississauga office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and quantitative skills
- Communication and presentation skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the Canadian toy market and Mattel's brand portfolio
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing Manager, Brand Strategy, Consumer Marketing, Retail Business, Marketing Campaigns, Performance Analysis, Team Development, Budget Management, Licensed Properties, Barbie, Hot Wheels, Fisher-Price, American Girl
ASSUMPTION: Mattel's recruitment process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Salesforce, Adobe Analytics, Google Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The Marketing Manager role requires proficiency in various marketing and project management tools, with a focus on data-driven decision-making and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- We are a purpose-driven company, aiming to empower generations of children through play
- We embrace a culture of collaboration, innovation, and excellence
- We foster a diverse and inclusive workplace, where everyone can bring their authentic selves to work
Work Style:
- Mattel values a hybrid work arrangement, balancing on-site collaboration with remote flexibility
- The company encourages a healthy work-life balance and offers generous vacation and time-off policies
- Mattel fosters a dynamic and engaging work environment, with opportunities for professional growth and development
Self-Assessment Questions:
- Do you share Mattel's passion for empowering generations of children through play?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration with remote work?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on strategic marketing and campaign execution?
ASSUMPTION: Mattel's company culture emphasizes collaboration, innovation, and a commitment to empowering generations of children through play.
⚠️ Potential Challenges
- The Marketing Manager role requires strong leadership and team management skills, with a focus on driving results and meeting performance targets
- Mattel's large brand portfolio and global presence may present complex marketing challenges and opportunities
- The hybrid work arrangement may require candidates to adapt to a mix of on-site and remote work
- Candidates may face competition for this role, given Mattel's strong brand and industry reputation
ASSUMPTION: The Marketing Manager role at Mattel offers a unique opportunity to work on iconic brands and drive strategic marketing initiatives in the Canadian market, but also presents challenges related to leadership, team management, and adaptability.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position offers the opportunity to work on iconic brands and drive strategic marketing initiatives in the Canadian market
- Mattel's large brand portfolio and global presence provide unique marketing challenges and opportunities
- This role may offer more responsibility and growth potential than similar roles at smaller organizations, given Mattel's size and brand portfolio
ASSUMPTION: The Marketing Manager role at Mattel offers a unique opportunity to work on iconic brands and drive strategic marketing initiatives in the Canadian market, with potential for growth and development within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign for a new Barbie product launch in Canada
- Analyzing market trends and consumer insights to inform brand strategy and positioning
- Managing a cross-functional team to execute a promotional event or partnership activation
ASSUMPTION: The Marketing Manager role at Mattel offers a diverse range of projects and initiatives, with a focus on driving brand growth and market share in the Canadian market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Mattel's Dolls portfolio in Canada?
- What opportunities are there for professional growth and development within the marketing function at Mattel?
- How does Mattel support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Mattel's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/MattelInc/744000055854116-marketing-manager
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
