Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Advatix, Inc.

🔹 Location: Mississauga, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Managing social media platforms, websites, marketing campaigns, events, and collateral
• Supporting sales, sales operations, and marketing organization to ensure delivery of sales goals
• Analyzing campaign performance and managing budgets
• Collaborating with various departments to enhance marketing efforts

ASSUMPTION: This role requires a strong understanding of marketing principles, digital platforms, and data analysis to drive successful campaigns and support business growth.

📋 Key Responsibilities

✅ Manage paid social campaigns, monitor accuracy and efficiency, and analyze campaign performance

✅ Manage paid search budgets on top-tier search engines to improve online visibility

✅ Build relationships with publishers, journals, and online media to promote the company

✅ Participate in the development of trends reports and social platform updates

✅ Review and manage data for reports, identify trends and insights through research

✅ Stay up to date on top trends, build out concepts for new media, and provide best practices and recommendations to senior management

✅ Manage website as an administrator, manage plug-ins, content, and distribution

✅ Test and implement SEO updates with original content and improve website conversion rates

✅ Create a planned approach to increase the quality of content and determine the impact of content campaigns and paid search ad campaigns

✅ Organize promotional events, trade shows, and other venues, coordinating with teams to ensure prompt delivery of materials

✅ Create blog posts, imagery, video execution, print collateral, and build stories in multiple platforms

✅ Keep updates consistent and fact-check changes

✅ Consult and collaborate with different departments to create items that reflect the company's capabilities through video, photography, and company-wide used graphics

✅ Build and report monthly production goals

✅ Manage RFP repository, organization of resources, corp documents, case studies, presentations, success stories, pull bids for outsourced services, marketing calendar execution, RFP & proposal support, manage internal announcements, manage inquiries from Archway.com, manage anonymous Q&A, and help organize Townhall presentations

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or related field

Experience: Minimum 2 years of experience in Marketing

Required Skills:

• Experience working in advertising, sales, and marketing environments
• High energy and comfort working in a fast-paced environment
• Superior presentation and written communication skills
• Hands-on experience in content management

Preferred Skills:

• Experience with Google Analytics, HubSpot, and other relevant marketing tools
• Fluency in French or other languages

ASSUMPTION: Candidates with experience in e-commerce, retail, or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 75,000 - 85,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Canada)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week (Flexible hours may be available)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on e-commerce, supply chain, and logistics

Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment

Founded: 2017, with a mission to help companies transform operations and grow omnichannel

Company Description:

• Advatix, Inc. is a leading provider of e-commerce supply chain and logistics consulting services and solutions
• The company enables its clients to transform their operations for speed, service, and cost of fulfillment and delivery of goods and services
• Advatix works with fast-growing e-commerce companies and retailers to fuel growth at the right cost

Company Specialties:

• eCommerce
• Supply Chain
• Logistics
• Network Design
• Fulfillment
• Operations
• Retail
• Analytics
• Technology
• Shipping
• Omnichannel
• Apparel
• LEAN
• Six Sigma
• Inventory Planning
• S&OP
• Strategy
• Technology Transformation
• Business Transformation

Company Website: https://www.advatix.com/

ASSUMPTION: Advatix, Inc. values diversity and inclusion, offering an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: Remote, with the option for on-site work at the company's headquarters in Westlake Village, California

Growth Opportunities:

• Advancement to a senior marketing role or management position within the marketing department
• Expansion into other areas of the business, such as sales or operations
• Opportunities to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Remote, with the option for on-site work at the company's headquarters in Westlake Village, California

Office Location(s): Mississauga, Ontario, Canada (Remote)

Geographic Context:

• Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
• The city offers a diverse and multicultural environment, with a strong economy and numerous job opportunities
• Mississauga is home to a thriving tech industry and is an ideal location for remote work

Work Schedule: Full-time, with flexible hours and the option for remote work

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal responsibilities while maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Behavioral and technical interviews with the hiring manager and other team members
• Final interview with the Director of Marketing
• Background check and reference verification

Key Assessment Areas:

• Marketing skills and experience
• Data analysis and reporting
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of your achievements and the impact you've made in previous roles
• Prepare for behavioral and technical interview questions by researching common marketing interview questions and practicing your responses
• Show enthusiasm for the role and the company by demonstrating your understanding of Advatix's mission and values

ATS Keywords: Marketing, Social Media, Campaign Management, SEO, Google Analytics, HubSpot, Content Management, Event Coordination, Budget Management, Data Analysis, Collaboration, Research, Presentation Skills

ASSUMPTION: Advatix, Inc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design and editing tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-focused and data-driven
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and the ability to collaborate with various departments?
• Are you results-driven and data-focused in your approach to marketing?

ASSUMPTION: Candidates who align with Advatix's company values and work style will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining a healthy work-life balance
• Adapting to a fast-paced and dynamic work environment
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Marketing Specialist: Focuses on executing marketing campaigns and tactics, with less strategic and analytical responsibilities
• Marketing Director/VP: Oversees the marketing department and develops marketing strategies, with more senior-level responsibilities
• Digital Marketing Manager: Specializes in digital marketing channels, with a focus on online presence, SEO, and social media

ASSUMPTION: This role offers a unique blend of strategic, analytical, and tactical marketing responsibilities, making it distinct from similar roles in the industry.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting a competitive analysis of the company's online presence and developing a strategy to improve SEO and organic traffic
• Managing an event or trade show, including vendor coordination, logistics, and on-site execution

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, such as sales and operations, to support business growth?
• What opportunities are there for professional development and growth within the marketing department and the company?
• How does Advatix support work-life balance for remote employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and can help you better understand the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and technical interview questions by researching common marketing interview questions and practicing your responses
• Show enthusiasm for the role and the company by demonstrating your understanding of Advatix's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.