Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Osseo, Minnesota

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing strategy, management, and execution of all marketing initiatives across digital marketing, field marketing, brand and communications, and marketing/sales campaigns.
• Leading diverse teams, managing resources, and ensuring alignment with organizational goals to drive engagement, brand strength, and revenue growth.
• Collaborating with sales, service, operations, and finance teams to drive engagement and alignment across the organization.
• Managing fiscal year budget and finance, including expenditures and projections, to achieve maximum ROI.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams simultaneously. The ideal candidate will have experience in a similar role and a proven track record of driving marketing initiatives that generate leads and increase brand awareness.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth.

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action.

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements for efficiency.

✅ Set regional/individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI.

✅ Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays. Review ABMx trends to assess effectiveness.

✅ Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance.

✅ Allocate resources efficiently across teams to ensure optimal productivity and performance.

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net.

✅ Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement.

✅ Supervise the creation and distribution of email newsletters and regular customer communications.

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI.

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows.

✅ Coordinate webinars and virtual events to engage target audiences effectively.

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.).

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging.

✅ Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders.

✅ Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials.

✅ Supervise website content, including landing pages, blog articles, videos, and graphics.

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed.

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners.

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing.

✅ Develop strategies to maximize customer engagement and conversion rates.

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value.

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections.

✅ Monitor spending and optimize expenditures to achieve maximum ROI.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously. The ideal candidate will have experience in a similar role and a proven track record of driving marketing initiatives that generate leads and increase brand awareness.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: The ideal candidate will have a strong background in marketing, with experience in digital marketing, field marketing, brand management, and campaign management. They should also have experience leading teams and managing resources, as well as a proven track record of driving marketing initiatives that generate leads and increase brand awareness.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT Services and IT Consulting industry in the Minneapolis-St. Paul metropolitan area)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Holiday Pay
• Employee Assistance Program (EAP)
• Tuition Reimbursement
• Professional Development Opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the IT Services and IT Consulting industry in the Minneapolis-St. Paul metropolitan area. The actual salary may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, specializing in the rapid design and implementation of business solutions for small to mid-market businesses. They offer a broad array of services including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees. This size allows for a more intimate work environment and the opportunity to have a significant impact on the company's success.

Founded: Heartland Business Systems LLC was founded in 1994 and is woman-owned. The company has been in business for over 30 years, providing a stable and established work environment.

Company Description:

• Heartland is a boutique software and IT consulting company that specializes in the rapid design and implementation of business solutions for small to mid-market businesses.
• The company offers a broad array of services including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.
• Heartland's team consists of talented individuals with years of business experience, coming from companies such as Ernst & Young, AT Kearny, McDonald’s Corporation, Chemring Energetic Devices, AT&T, Aflac, and more.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a well-established company with a strong reputation in the IT Services and IT Consulting industry. The company's small size allows for a more intimate work environment and the opportunity to have a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 3+ years of leadership experience and 5+ years of marketing experience. The ideal candidate will have a proven track record of driving marketing initiatives that generate leads and increase brand awareness.

Reporting Structure: The Marketing Manager will report directly to the CEO and will be responsible for leading and managing the marketing team.

Work Arrangement: This role is on-site, with the opportunity for remote work with manager approval.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC offers the opportunity for significant growth and advancement for the right candidate.
• The Marketing Manager will have the opportunity to shape the marketing strategy and drive the company's growth and success.
• With the company's focus on continuous improvement and innovation, there are ample opportunities for professional development and growth.

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC is an excellent opportunity for a marketing professional with experience in digital marketing, field marketing, brand management, and campaign management. The ideal candidate will have experience leading teams and managing resources, as well as a proven track record of driving marketing initiatives that generate leads and increase brand awareness.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has a single office location in Downers Grove, Illinois.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US

Geographic Context:

• The company's office is located in the western suburbs of Chicago, providing easy access to major highways and public transportation.
• The area offers a mix of urban and suburban living, with a variety of housing options, restaurants, and entertainment venues nearby.
• The region has a humid continental climate, with warm summers and cold winters, and is known for its beautiful parks and outdoor recreation opportunities.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC is an on-site position, with the opportunity for remote work with manager approval. The company's office is located in a convenient and accessible location, with a variety of housing, dining, and entertainment options nearby.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-person or virtual interview with the hiring manager to discuss the role and company in more detail
• Final interview with key stakeholders to assess fit and make a hiring decision

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Budget management and financial acumen
• Campaign development and execution
• Brand management and messaging
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing strategy and how you would approach the role at Heartland Business Systems LLC
• Research the company and be ready to ask insightful questions about the role and the company's marketing initiatives

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