📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Bailey Nelson
🔹 Location: Wooloomooloo, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Marketing team to deliver effective marketing strategies
- Enhancing brand visibility through creative campaigns and partnerships
- Driving traffic to stores and the website through targeted marketing efforts
- Supporting retail teams to improve conversion rates and local store performance
- Collaborating with cross-functional teams, including Digital, Marketing, and Graphic Design
ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to balance customer growth with cost and retention rates. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience executing marketing campaigns independently.
📋 Key Responsibilities
✅ Lead the marketing team to deliver consistent brand execution across all channels
✅ Develop and roll out POS materials aligned with seasonal campaigns, supporting visual merchandising and in-store experience
✅ Create clever marketing ideas that build brand visibility through partnerships, content, and campaign activations
✅ Drive traffic to both physical stores and the website through targeted marketing efforts
✅ Partner with stores to improve conversion, tailoring marketing support to local needs and performance metrics
✅ Oversee creative briefs, photoshoots, and maintain a strong tone of voice
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven decision-making. The successful candidate will be comfortable working autonomously and collaborating with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on retail or e-commerce
Required Skills:
- Marketing strategy and campaign development
- Brand execution and management
- Data analysis and interpretation
- Project management and organization
- Excellent communication and collaboration skills
- Experience using marketing automation tools and email marketing software
Preferred Skills:
- Experience in the retail or fashion industry
- Knowledge of the Australian market
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic abilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$110,000 per annum (Based on industry standards for a Marketing Manager with 2-5 years of experience in the retail sector)
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
- Discounted eyewear and other employee perks
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Eyewear)
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Bailey Nelson is an Australian eyewear company founded in Bondi Beach, NSW
- With over 100 stores across Australia, New Zealand, and Canada, Bailey Nelson offers quality, affordable eyewear
- The company values passion, genuineness, and a customer-centric approach
Company Specialties:
Company Website: http://www.baileynelson.com.au
ASSUMPTION: Bailey Nelson's focus on quality, affordability, and customer experience sets it apart in the competitive eyewear market.
📊 Role Analysis
Career Level: Mid-level Marketing professional
Reporting Structure: Reports directly to the Head of Marketing (or similar role)
Work Arrangement: On-site, full-time position with occasional weekend work
Growth Opportunities:
- Potential to grow into a senior marketing role as the company expands
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to gain experience in a dynamic, fast-growing retail environment
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Wooloomooloo, New South Wales, Australia
Geographic Context:
- Wooloomooloo is an inner-city suburb of Sydney, close to the CBD and major transportation hubs
- The area offers a mix of residential, commercial, and retail spaces
- Sydney is Australia's largest city and a major cultural, economic, and commercial center
Work Schedule: Standard business hours with flexibility for occasional weekend work
ASSUMPTION: The Wooloomooloo office location provides easy access to public transportation and nearby amenities, making it an attractive work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the hiring manager
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Candidates' understanding of Bailey Nelson's brand and market position
- Strategic thinking and creative problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of Bailey Nelson's brand and target audience
- Showcase your portfolio or examples of successful marketing campaigns you've led
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Marketing strategy, brand execution, creative campaigns, data analysis, project management, communication skills, marketing automation, email marketing, traffic generation, retail support, visual merchandising, content creation, partnership development, testing and measurement, attention to detail, team collaboration, growth strategies
ASSUMPTION: Bailey Nelson's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Email marketing software (e.g., Mailchimp, Constant Contact, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The successful candidate will be comfortable using various marketing and project management tools to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Passionate
- Genuine
- Customer-centric
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
Self-Assessment Questions:
- Do you share Bailey Nelson's passion for quality, affordable eyewear and exceptional customer service?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Bailey Nelson values employees who align with their company values and work style, fostering a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing customer growth with cost and retention rates to maximize ROI
- Adapting to changes in the retail market and consumer behavior
- Occasional weekend work may be required to support retail store events or campaigns
ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and adapt to changes in the retail environment.
📈 Similar Roles Comparison
- Marketing Manager (Retail) - Responsible for developing and executing marketing strategies to drive sales and customer engagement in retail stores
- Marketing Manager (E-commerce) - Focuses on driving online traffic, conversions, and customer retention through digital marketing channels
- Marketing Manager (Brand) - Oversees brand strategy, messaging, and positioning to maintain brand consistency across all touchpoints
ASSUMPTION: While these roles share some similarities, the Marketing Manager role at Bailey Nelson is unique in its focus on driving traffic to both physical stores and the website through targeted marketing efforts.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive in-store traffic and sales
- Partnering with retail teams to improve local store performance through targeted marketing support
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of the Marketing Manager role at Bailey Nelson.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next fiscal year, and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as retail and digital, to achieve company goals?
- What are the biggest challenges facing the retail industry, and how does Bailey Nelson plan to address them?
- How does Bailey Nelson support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the work environment, helping candidates make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare questions that demonstrate your interest in the role and the company
- If invited to interview, be prepared to discuss your marketing portfolio or examples of successful campaigns you've led
- Follow up with the HR team within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
