Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CivicScience

🔹 Location: Pittsburgh, Pennsylvania, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (work from home) with flexibility and autonomy

🚀 Job Overview

Key aspects of this role include:

• Creating high-impact content and sales materials
• Collaborating cross-functionally to support client-facing initiatives
• Tracking and reporting on marketing campaign performance
• Managing relationships with external vendors
• Staying current on competitive landscape and market trends

ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, as well as excellent project management skills.

📋 Key Responsibilities

Content Creation & Management:

• Create and maintain a library of templated assets and design elements
• Develop and execute marketing campaigns, including email, social media, and website content
• Create sales collateral, industry reports, and other marketing materials

Strategic Planning & Analysis:

• Use CivicScience's real-time insights to inform marketing strategies and identify trends
• Track and report on marketing campaign performance and key metrics
• Stay current on competitive landscape, media trends, and client category dynamics

Cross-Functional Collaboration:

• Work closely with sales, engagement, and revenue operations teams to fulfill inbound marketing requests
• Coordinate and maintain content calendars to support product launches, campaigns, and brand initiatives

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to deliver projects on time and on budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in a marketing or media-related role, ideally within advertising, consumer insights, or adtech

Required Skills:

• Excellent communication and presentation skills
• Strong organizational and project management skills
• Proficiency in Google Workspace products, Hubspot, Salesforce, Canva, and Google Analytics
• Comfort working with data, insights, and audience tools to inform marketing strategy

Preferred Skills:

• Experience with advertising platforms (e.g., Google Ads, Facebook Ads)
• Familiarity with marketing automation tools (e.g., Marketo, Pardot)
• Knowledge of SQL or other data analysis tools

ASSUMPTION: Candidates should have a proven track record of success in a marketing role and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a mid-level marketing manager in Pittsburgh)

Benefits:

• Company paid medical, dental, and vision premiums for you and your legal dependents
• Company paid life insurance plus short- & long-term disability coverage
• Flexible spending accounts for medical and dependent care
• Employee assistance programs
• Unlimited PTO
• 401(k)
• Travel and educational opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Pittsburgh. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 51-200 employees (mid-sized company with a startup-like culture)

Founded: 2010 (15 years in business)

Company Description:

• CivicScience is a consumer analytics and advertising platform that tracks consumer attitudes and behaviors in real-time
• The company uses its proprietary data collection engine to capture over 1M survey responses daily, creating a dynamic understanding of consumer wants, needs, and intentions
• CivicScience powers the world’s opinions and quickly delivers that data to decision-makers, helping brands and media companies retain and grow existing customers while reaching and acquiring new ones

Company Specialties:

• Market research and consumer insights
• Data mining and big data analysis
• Brand tracking and marketing solutions
• Consumer marketing and advertising
• Digital marketing and consumer trends

Company Website: CivicScience

ASSUMPTION: CivicScience is a well-established company in the market research industry with a strong focus on consumer analytics and advertising. The company's size and culture provide opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing or a similar role within the Advertising Solutions business unit

Work Arrangement: Remote (work from home) with flexibility and autonomy, with a preference for candidates in the Eastern Time Zone

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (work from home) with occasional in-person meetings and team-building events

Office Location(s): Pittsburgh, Pennsylvania, United States (with remote work arrangements)

Geographic Context:

• Pittsburgh is a mid-sized city with a growing tech industry and a cost of living lower than many major metropolitan areas
• The city is home to several Fortune 500 companies and has a vibrant cultural scene, with numerous museums, theaters, and music venues
• Pittsburgh offers a high quality of life with affordable housing, excellent healthcare, and a strong sense of community

Work Schedule: Full-time (40 hours per week) with flexible scheduling and unlimited PTO

ASSUMPTION: The remote work arrangement and flexible scheduling provide a good work-life balance for employees, allowing them to manage their time effectively and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Director of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Project management and organizational skills
• Creativity and strategic thinking
• Knowledge of marketing tools and platforms
• Understanding of the market research industry and consumer behavior

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of CivicScience's business and the market research industry
• Showcase your ability to create compelling marketing materials and develop strategic marketing plans
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Marketing, Content Development, Project Management, Data Analysis, Communication, Presentation Skills, Collaboration, Social Media, Email Campaigns, Sales Collateral, Google Workspace, Hubspot, Salesforce, Canva, Google Analytics, Consumer Insights, Market Research

ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role within CivicScience's dynamic and innovative work environment.

🛠️ Tools & Technologies

• Google Workspace (Google Docs, Sheets, Slides)
• Hubspot (CRM and marketing automation)
• Salesforce (CRM)
• Canva (graphic design)
• Google Analytics (web analytics)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The Marketing Manager will be expected to be proficient in various marketing tools and platforms, as well as comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Integrity: Acting with honesty and ethical standards
• Collaboration: Working together to achieve common goals
• Accountability: Taking responsibility for one's actions and decisions
• Customer-centricity: Focusing on the needs and wants of our customers

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on collaboration and teamwork
• Focus on results and outcomes, rather than hours worked
• Flexible and adaptable to changing priorities and deadlines
• Comfortable working remotely and managing time effectively

Self-Assessment Questions:

• How do you stay organized and manage multiple projects and deadlines?
• Can you describe a time when you developed and executed a successful marketing campaign?
• How do you incorporate data and insights into your marketing strategies?
• How do you collaborate effectively with cross-functional teams to deliver projects on time and on budget?

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet project deadlines and deliver high-quality work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines with competing priorities
• Keeping up with the latest marketing trends and tools
• Working effectively with remote teams and stakeholders
• Balancing creativity and strategic thinking with tactical execution
• Adapting to changes in the market research industry and consumer behavior

ASSUMPTION: The Marketing Manager should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly and effectively.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on content creation and strategic planning
• Unlike some marketing roles, this position requires a strong understanding of data analysis and consumer insights
• Career progression in this role may lead to senior marketing roles or management positions within the company

ASSUMPTION: This role offers a unique blend of creativity, strategic thinking, and data analysis, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new product launch, including email campaigns, social media content, and sales collateral
• Creating a series of industry reports that highlight CivicScience's unique insights and capabilities
• Managing an external vendor to deliver a high-impact marketing project on time and on budget

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams within the Advertising Solutions business unit?
• What opportunities are there for growth and professional development within this role?
• How does CivicScience support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the company culture, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research CivicScience's business and the market research industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your initial application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.