📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aston Carter
🔹 Location: Northampton, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Promoting the brand and capabilities by visiting potential customers and building strategic relationships.
- Driving messaging, positioning, and go-to-market strategies for solutions and industries.
- Conducting and managing market research to identify unmet market needs.
- Developing and implementing market segment roadmaps to accelerate business development and growth.
- Collaborating with cross-functional teams to develop and introduce new solutions.
ASSUMPTION: This role requires a balance of strategic thinking, relationship building, and tactical execution. The ideal candidate will have a strong understanding of marketing principles and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Visit potential customers to promote the brand and capabilities.
✅ Build strategic relationships and partnerships with key industry players and agencies.
✅ Collaborate with Point of Sales teams on product marketing and pre-sales support.
✅ Drive messaging, positioning, and go-to-market strategies for solutions and industries.
✅ Coordinate across departments to develop and introduce new solutions.
✅ Conduct and manage market research to identify unmet market needs.
✅ Develop and implement market segment roadmaps to accelerate business development and growth.
✅ Contribute to profitable business planning.
✅ Manage and prioritize customer needs and assist in project management and launch activities.
✅ Accountable for the innovation efficiency of the R&D pipeline, including marketing aspects of the product launch process.
ASSUMPTION: The role requires a high level of organization, project management skills, and the ability to work effectively with various teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of supervisory experience in marketing or a related field.
Required Skills:
- Proven experience in account management and business development.
- Strong creative marketing writing and presentation skills.
- Proficiency in Word, PowerPoint, Excel, and Picture.
- Excellent communication skills.
- Ability to manage and prioritize customer needs.
- Capability to develop value propositions for new products.
- Strong writing and content creation skills.
- Knowledge of ISO 9001, preferred.
Preferred Skills:
- Experience in a manufacturing or B2B environment.
- Fluency in additional languages.
ASSUMPTION: While a specific degree is required, relevant experience and skills are more important for success in this role. Candidates with a strong background in marketing and business development are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $40.87 - $50.49/hr. This range is based on industry standards for a Marketing Manager role with 2-5 years of experience in the Northampton, MA area.
Benefits:
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. Some flexibility may be available.
ASSUMPTION: The salary range is competitive for the Northampton, MA area and reflects the experience and skills required for this role. Benefits are comprehensive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. Aston Carter specializes in providing corporate talent solutions, focusing on accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions.
Company Size: 1,001-5,000 employees. As a mid-sized company, Aston Carter offers a balance between the resources and opportunities of a larger organization and the personal touch of a smaller one.
Founded: 1997. Aston Carter was founded in the UK and has since expanded globally, with offices across the U.S., Canada, Asia Pacific, and Europe.
Company Description:
- Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe.
- The company specializes in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions.
- Aston Carter extends the capabilities of industry-leading companies by drawing on its deep recruiting expertise and expansive network.
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- and Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter's global presence and specialized focus on corporate talent solutions provide unique opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-level. This role offers an opportunity to leverage existing skills and gain experience in strategic marketing and business development.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product, and Operations.
Work Arrangement: On-site, with opportunities for cross-state travel to attend conventions and meet clients. The role is based in an office located above the manufacturing floor.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company.
- Expansion of responsibilities to include additional markets or product lines.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
ASSUMPTION: This role offers a clear path for career progression and the opportunity to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: On-site, with an office located above the manufacturing floor.
Office Location(s): Northampton, MA
Geographic Context:
- Northampton is a city in Hampshire County, Massachusetts, with a population of approximately 28,000.
- The city is known for its historic architecture, cultural amenities, and vibrant arts scene.
- Northampton is located about 70 miles northwest of Boston and 170 miles northeast of New York City.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. Some flexibility may be available.
ASSUMPTION: The on-site work environment at Aston Carter's Northampton office offers a collaborative and dynamic atmosphere, with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-person or virtual interview with the hiring manager to discuss the role in more detail and assess skills and experience.
- Final interview with key stakeholders to ensure a strong fit for the team and company.
Key Assessment Areas:
- Marketing and business development skills and experience.
- Communication and presentation skills.
- Project management and organizational skills.
- Cultural fit and alignment with Aston Carter's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and business development experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving, project management, and communication skills.
- Research Aston Carter and the company's clients to demonstrate your understanding of the business and industry.
ATS Keywords: Marketing Manager, Business Development, Account Management, Strategic Planning, Market Research, Product Marketing, Go-To-Market Strategy, Customer Needs Management, Value Proposition Development, ISO 9001
ASSUMPTION: The interview process at Aston Carter is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Picture)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required. Candidates with experience in similar software are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Collaboration: Working together to achieve common goals and drive success.
- Expertise: Leveraging deep knowledge and experience to deliver exceptional results.
- Innovation: Embracing creativity and continuous improvement to stay ahead of the curve.
- Accountability: Taking ownership of our actions and delivering on our commitments.
Work Style:
- Dynamic and fast-paced environment, with a focus on results and execution.
- Collaborative and team-oriented culture, with a strong emphasis on cross-functional collaboration.
- Opportunities for professional growth and development, with a focus on continuous learning and improvement.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable working on multiple projects simultaneously?
- Are you a strong communicator, with excellent presentation and writing skills?
- Do you have a proven track record of driving results and delivering on commitments?
- Are you comfortable working collaboratively with cross-functional teams, and do you enjoy building relationships with clients and stakeholders?
ASSUMPTION: Aston Carter values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. The ideal candidate will be a strong cultural fit for the company and its values.
⚠️ Potential Challenges
- The role requires significant fieldwork, with opportunities for cross-state travel to attend conventions and meet clients.
- The role is based in an office located above the manufacturing floor, which may be noisy and busy at times.
- The role requires a high level of organization, project management skills, and the ability to work effectively with various teams to deliver results.
- The role may require occasional work on weekends or evenings to meet project deadlines.
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and professional development.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position places a greater emphasis on business development and account management.
- This role offers a unique opportunity to work in a specialized staffing and recruiting firm, with a focus on corporate talent solutions.
- Career progression in this role may lead to opportunities in marketing, business development, or management within the company or the broader staffing and recruiting industry.
ASSUMPTION: This role offers a unique blend of marketing and business development responsibilities, with a focus on driving growth and innovation within the company and its clients.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or service offering.
- Conducting market research to identify unmet market needs and opportunities for growth.
- Managing the product launch process for a new solution, including cross-functional collaboration and project management.
- Building and maintaining strategic relationships with key industry players and agencies to drive business development and growth.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Marketing Manager may be involved in, but the specific projects and priorities may vary based on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing and business development strategies, and how this role fits into those plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aston Carter support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how has the company supported previous Marketing Managers in overcoming those challenges?
- How does Aston Carter measure the success of its marketing and business development efforts, and how will my performance be evaluated in this role?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates are encouraged to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and business development experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving, project management, and communication skills.
- Research Aston Carter and the company's clients to demonstrate your understanding of the business and industry.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
